Bachelor of Science in Business Administration

Online Bachelor of Science in Business Administration

Admission Requirements Program Format Degree Requirements

Bachelor of Science in Business Administration
School of Business


Liberty University’s, ACBSP accredited, Bachelor of Science in Business Administration, 100% online program, will help you master skills relevant to both the domestic and international marketplace, including general business, accounting, finance, and marketing. Courses will sharpen your leadership, management, and human resource skills as you learn to serve effectively as an expert in the modern business world. Our programs also integrate faith with learning in a professional atmosphere. This program is an excellent stepping stone toward earning a Master of Business Administration, also offered online at Liberty University.

You may also be interested in exploring our bachelor degrees in Accounting, Information Systems, or Information Technology.


Awards


Program Format

  • 100% Online
  • 120 total hours
  • 30 hours must be taken through Liberty.
  • Up to 90 hours may be transferred in.

Specializations

Discover more information about our specializations by exploring each of them below. 

  • Automotive Dealership Management
    Available Fall 2017

    Liberty University’s Bachelor of Science in Business Administration- Automotive Dealership Management, 100% online program, allows you to combine an understanding of business administration with the principles of dealership management and ownership.

    This program will encompass:

    • Dealership Operations.
    • Sales and advanced closing.
    • Legal, finance, and insurance.
    • Business law.
       
    Potential Career Fields
    • Dealership Manager
    • Dealership Owner
    • Sales Manager

    View the Degree Completion Plan
    Apply Now Request Info
  • Communications

    Liberty University’s Bachelor of Science in Business Administration- Communications, 100% online program, is designed to successfully prepare for a professional career by enriching your knowledge and understanding of communication theory and best practices. You will gain insight to the consumer mindset and be prepared to serve effectively in the small business environment or global market.

    This program is ideal for those interested in:

    • Media and culture.
    • Strategic communication.
    • Principles of management.
    • Principles of marketing.
       
    Potential Career Fields
    • Advertising and Public Relations
    • Business Marketing
    • Communications Manager
    • Consulting
    • Corporate Communications
    • Event Management

    View the Degree Completion Plan
    Apply Now Request Info
  • Digital Marketing and Advertising

    Liberty University’s Bachelor of Science in Business Administration- Digital Marketing and Advertising, 100% online program, develops your skills in market research, digital marketing, and advertising. You will develop the skills critical to understanding the wants and needs of consumers and how to attract, convert, and retain those customers through a digital platform.

    This program will help you develop proficiency in:

    • Marketing research.
    • Digital marketing in a virtual world.
    • Conversion and optimization.
    • Business policy.

    Potential Career Fields

    • Advertising Account Executive
    • Digital Marketer
    • Promotions Manager
    • Social Media Marketer

    View the Degree Completion Plan
    Apply Now Request Info
  • Economics

    Liberty University’s Bachelor of Science in Business Administration- Economics, 100% online program, assists students in mastering the micro and macroeconomics skills vital to understanding business. You will be provided with the tools and skills to  prepare for a position in either the domestic or international marketplace. You will also learn the supply and demand curve and critical factors that affect the economy and study economics from a political science perspective.

    This program is ideal for those interested in:

    • Managerial accounting.
    • Corporate finance.
    • Principles of Micro and macro economics.
    • International business.
       
    Potential Career Fields
    • Accounting
    • Economics
    • Finance
    • Government Analyst
    • Management
    • Marketing
    • Statistics
    • Transportation/Logistics

    View the Degree Completion Plan
    Apply Now Request Info
  • Entrepreneurship

    Liberty University’s Bachelor of Science in Business Administration- Entrepreneurship, 100% online program, prepares you to serve effectively as a successful entrepreneur in the modern business world by providing you with the critical skills required to understand the needs and preferences of consumers and develop product offerings that meet their needs.

    You will gain a greater understanding of:

    • Franchising.
    • E-commerce.
    • Family and small business management.
       
    Potential Career Fields
    • Franchise owner/investor
    • E-commerce
    • Small business management
    • Family business owner
    • Sales

    View the Degree Completion Plan
    Apply Now Request Info
  • Finance

    Liberty University’s Bachelor of Science in Business Administration- Finance, 100% online program, will help you master the financial skills critical for success in the business world. You will develop skills pertinent to the fields of general business, accounting, economics and marketing in both the domestic and international marketplace.

    This program will help you develop proficiency in:

    • Financial analysis.
    • Investment strategy.
    • The stock market.
    • Banking skills.
       
    Potential Career Fields
    • Financial Analysts
    • Investment Banker
    • Management Consultant
    • Loan Officer
    • Real Estate Agent/Broker
    • Securities Analyst
    • Entrepreneur

    View the Degree Completion Plan
    Apply Now Request Info
  • Financial Planning

    Liberty University’s Bachelor of Science in Business Administration- Financial Planning, 100% online program, will help you master financial practices critical for the business world and improve skills applicable to personal financial planning. You will be provided with the skills to be a successful force  in human resources, organizational planning, and finance.

    You will gain a greater understanding of:

    • Taxation.
    • Financial and retirement planning.
    • Investments.
    • Insurance planning, risk management, and employee benefits.
       
    Potential Career Fields
    • Financial Analyst
    • Investment Banker
    • Management Consultant
    • Personal Financial Planner
    • Entrepreneur

    View the Degree Completion Plan
    Apply Now Request Info
  • General Track: Business Administration

    Liberty University’s Bachelor of Science in Business Administration- General, 100% online program, is designed to provide you with the backbone of an excellent business program with the flexibility and freedom to select a large number of electives. With no specific specialization, you are able to mix and match, creating a personalized degree program that fits your passion.

    This program will encompass:

    • Business law.
    • Accounting.
    • Human resource management.
    • Organizational ethics.
       
    Potential Career Fields
    • Accounting
    • Automotive Dealership Manager/Owner
    • Economics
    • Finance
    • General Business
    • Management
    • Marketing
    • Statistics/Research
    • Transportation/Logistics

    View the Degree Completion Plan
    Apply Now Request Info
  • Green & Sustainable Management

    Liberty University’s Bachelor of Science in Business Administration- Green and Sustainable Management, 100% online program, is designed to provide you with the skills, knowledge, and tools essential to impact the world of business with an understanding of the ever-changing world of environmental sustainability as a priority. Your focus will be on effective management and integrating the ethics surrounding environmental resources.

    Through this program, you will gain a greater understanding of:

    • Environment and sustainability.
    • Energy resources and efficiencies.
    • Environmental science and policy.
    • Geographic information systems.
       
    Potential Career Fields
  • Healthcare Management

    Liberty University’s Bachelor of Science in Business Administration- Healthcare Management, 100% online program, provides you with business skills pertinent and integral to succeed in the healthcare field. You will enrich your understanding of healthcare policies, practices, and ethics through a diverse selection of courses.

    This program provides you with a foundation to explore:

    • Legal and ethical issues in healthcare.
    • Healthcare administration.
    • Research and evidence.
    • Strategic management and marketing in healthcare.
       
    Potential Career Fields
    • Human resources
    • Patient care services
    • Medical staff relations
    • Hospitals and physicians offices

    View the Degree Completion Plan
    Apply Now Request Info
  • Human Resource Management

    Liberty University’s Bachelor of Science in Business Administration- Human Resource Management, 100% online program, is designed to prepare students to meet the growing need for human resource experts in today’s workplace. Through this program, students will learn about the variety of factors that affect an organization’s professional environment.

    You also will develop skills relevant in:

    • Employee and labor relations.
    • Compensations management.
    • Workforce planning and employment.
    • Human resources development.
       
    Potential Career Fields
    • Human Resource Specialist
    • Professional Advisor
    • Executive Recruiter
    • Job Placement Specialist

    View the Degree Completion Plan
    Apply Now Request Info
  • International Business

    Liberty University’s Bachelor of Science in Business Administration- International Business, 100% online program, is designed to introduce you to cultural protocols in the international marketplace, international trade and law and business negotiation across borders.You will develop business skills pertinent to the fields of general business, accounting, finance and marketing in both the domestic and international marketplace.

    This program provides you with a foundation to explore:

    • Contemporary issues in international business.
    • Global industries and operations.
    • Trade agreement.
       
    Potential Career Fields
    • Global Manager
    • International Transportation and Shipping
    • Missions Ministry
    • Tourism Industry
    • Federal, State and Local Government Trade Specialists

    View the Degree Completion Plan
    Apply Now Request Info
  • Leadership

    Liberty University’s Bachelor of Science in Business Administration- Leadership, 100% online program, will equip you with the tools and skills needed to successfully lead in the business world. Non-profit management, as well as, various organizational leadership skills integral in both national and global organizations will be prioritized.

    You also will develop skills relevant in:

    • Leadership theory and practice.
    • Team dynamics.
    • Conflict resolution and negotiation.
    • Foundations of project management.
       
    Potential Career Fields
    • Business Manager
    • Entrepreneur
    • Market Researcher
    • Nonprofit Manager

    View the Degree Completion Plan
    Apply Now Request Info
  • Marketing Analytics

    Liberty University’s Bachelor of Science in Business Administration- Marketing Analytics, 100% online program, is designed to equip you with knowledge of consumer behavior, market research, survey design, and marketing analysis. You will develop your understanding of the wants and needs of consumers, as well as learn how to measure marketing effectiveness and conduct meaningful research that identifies unmet needs and areas for improvement.

    Your skills will be enhanced through the examination of:  

    • Marketing research.
    • Consumer behavior.
    • Survey design.
    • Applied marketing management.
       
    Potential Career Fields
    • Content Manager
    • Digital Marketer
    • Marketing Executive
    • Marketing Research Analyst
    • Product/Brand Manager

    View the Degree Completion Plan
    Apply Now Request Info
  • Marketing: Sales Management and Professional Selling

    Liberty University’s Bachelor of Science in Business Administration- Marketing: Sales Management and Professional Selling, 100% online program, is designed to equip you with knowledge of consumer behavior, market research, survey design, and marketing analysis to be successful in management. You will create a foundation on business and build upon that with specific marketing techniques designed to make you successful selling, retailing and category management.

    You also will develop skills relevant in:  

    • Business law.
    • Organizational ethics.
    • Retailing and category management.
    • Sales management and professional selling.
       
    Potential Career Fields
    • Branch Sales Manager
    • Insurance Broker
    • Real Estate Agent
    • Sales Manager
    • Sales Representative

    View the Degree Completion Plan
    Apply Now Request Info
  • Project Management

    Liberty University’s Bachelor of Science in Business Administration- Project Management, 100% online program, is designed to provide you with the skills and tools to manage time, clients, and quality in an effective manner as a project manager. You will be prepared to serve effectively as an expert in the business field  in both a small business environment and the global market.  

    Your skills will be enhanced through the examination of:

    • Leading global projects.
    • The foundations of project management.
    • Organizational ethics.
    • Principles of management.
       
    Potential Career Fields
    • Senior Project Manager
    • Assistant Project Manager
    • Project Scheduler
    • Business Marketing

    View the Degree Completion Plan
    Apply Now Request Info
  • Public Administration

    Liberty University’s Bachelor of Science in Business Administration- Public Administration, 100% online program, is designed to enrich your understanding of the skills of public administration, by encouraging you to gain knowledge and insight on the financial, professional, and administrative issues related to the federal, state, and local levels of government and non-profit organizations.

    This program will increase your knowledge in:

    • Introduction to public administration.
    • Public finance and budgeting.
    • Government regulation of business.
    • Organizational ethics.
       
    Potential Career Fields
    • City/County Manager
    • Administrative Officer
    • Security Specialist
    • Investigator/Inspector
    • Probation Officer

    View the Degree Completion Plan
    Apply Now Request Info
  • Strategic Marketing Management

    Liberty University’s Bachelor of Science in Business Administration- Strategic Marketing Management, 100% online program, provides you with knowledge about various research methods and evidence-based decision-making. You will develop your knowledge of customer acquisition, consumption, and disposal of products and services, as well as evaluate the influence that demographics, popular culture, and subcultures have on consumer behavior. 

    Courses will provide you additional training in:

    • Marketing research.
    • Consumer behavior.
    • Promotion strategy.
    • Marketing brand management.
       
    Potential Career Fields
    View the Degree Completion Plan
    Apply Now Request Info