BSBA in Marketing Analytics Pursue Your Goals


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100% online, 8-week courses

Transfer in up to 75% of the degree total

Companies of all sizes use marketing campaigns to reach clients and consumers. But how can they be sure their marketing strategies are effective? The answer: market research analysts.

Market analysts evaluate the success of marketing initiatives. They look at data from many different platforms — including websites, social media, mobile apps, and emails — to determine whether a company is meeting its advertising goals.

If you want to help businesses improve their marketing tactics, Liberty’s online Bachelor of Science in Business Administration (BSBA) and Data Analysis – Marketing Analytics degree can help! Our program can equip you to analyze and assess your company’s marketing performance. You’ll also gain core business skills that will be useful in a wide variety of careers.

Partner with us and prepare to lead as a Champion for Christ in the world of business.

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Ranked in the Top 10% of’s Best Online Schools in America

What Sets Us Apart?

  • Private Nonprofit University
  • 600+ Online Degrees
  • No Standardized Testing for Admission
  • Transfer in up to 75% of an Undergrad Degree
  • Transfer in up to 50% of a Grad/Doctoral Degree

Earn your degree from the comfort of your home. Our Bachelor of Science in Business Administration – Marketing Analytics is available 100% online, and the courses have no set login times. We offer a fast, flexible path to graduation that lets you complete your degree without putting your life on hold.

Liberty’s bachelor’s in business administration – marketing analytics is accredited by the Accreditation Council for Business Schools and Programs (ACBSP). You can be confident that this degree will be a valuable, industry-recognized credential. And by studying under professors with years of real-world business experience, you can develop practical skills that will help boost your marketability.

Learn how to integrate ethical principles with best practices in marketing management. We won’t just help you get a degree — we’ll equip you to use your knowledge, skills, and passion in service to God and others.

In this program, you’ll take a mix of core business, accounting, and economics courses. Some of the topics you’ll study include financial accounting, business law, international business, corporate finance, organizational ethics, and operations management. With this knowledge, you can pursue many job opportunities in the domestic and global marketplace.

Learn how to carry out effective consumer research. Our concentration in marketing analytics provides an overview of various research methods, both quantitative and qualitative. You’ll be equipped to evaluate the effectiveness of marketing tactics, as well as measure consumer preferences and behavior. That way, you can help your company achieve its sales goals, make wise marketing decisions, and develop goods and services that meet the needs of consumers.

Market research impacts every aspect of advertising — from social media campaigns to internet marketing. By earning our BS in Business Administration – Marketing Analytics degree, you can become a valuable business asset and help your company thrive.

Earn your bachelor’s in business administration – marketing analytics today — and prepare to help your company boost its sales, reach target audiences, and build brand awareness.

Degree Completion Plan (PDF)

Top 1% For Online Programs

Not sure what to choose?

Speak to one of our admissions specialists to help you choose the program that best fits your needs.

Your success is our success, which is why we are committed to providing quality academics at an affordable tuition rate. While other colleges are increasing their tuition, we have frozen tuition rates for the majority of our undergraduate, graduate, and doctoral programs for the past 9 years – and counting.

To continue our mission of providing affordable education, electronic textbooks are provided for all undergraduate courses at no cost to you. As a full-time student, this could save you an estimated $800-2,000 per year on textbooks!

Undergraduate Full Time $390/Credit
Undergraduate Part Time $455/Credit
Military Undergraduate $250/Credit

All Tuition & Fees

Ready to Apply?

Submit your application online or over the phone.


Liberty University is dedicated to providing world-class educational experiences to military students across the globe.

Who May Qualify?

  • Active Duty
  • Reserve/National Guard
  • Veterans/Retirees
  • Spouses of Service Members and Veterans/Retirees
  • Current Department of Defense Employees

Available Benefits:

  • Tuition discounts – $250 per credit hour for undergraduate courses
  • Additional discount for veterans who service in a civilian capacity as a First Responder (less than $565 per course)*
  • 8-week courses, 8 different start dates each year, and no set login times (may exclude certain courses such as practicums, internships, or field experiences)
  • Potential college credit for military training

*Not applicable to certificates.