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BS Business Admin Marketing Analytics
Credit Hours
Years (Avg.)
Class Type
100% Online, 8-Week Courses
Transfer Credits
Up to 75% can be transferred to Liberty
Next Start Date
Aug 27, 2018

Optimize Your Future in Marketing with Liberty University’s B.S. in Business Administration – Marketing Analytics Degree


For businesses to determine whether their marketing efforts and strategies are effective, they need to be able to rely on someone with the training and knowledge to measure and report on their effectiveness.  Liberty University’s Bachelor’s degree in Business Administration – Marketing Analytics is designed to give students the training they need to understanding, measure and report on the marketing efforts of businesses. With our Business Administration Marketing Analytics degree, you will learn to understand the wants and needs of your company and the consumers they target, as well as learn how to measure marketing effectiveness and conduct meaningful research that identifies unmet needs and areas for improvement.

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Why Choose Liberty’s Business Administration – Marketing Analytics Degree?

Liberty University is the largest private, nonprofit university in the nation and the largest university in Virginia. Our Bachelor of Business Administration is accredited by the Accreditation Council for Business Schools and Programs (ACBSP). Through our business courses, you will be prepared to lead with confidence and a strong skill set as you look forward to your future. Our B.S. in Business Administration – Marketing Analytics degree is offered completely online, allowing you to remain active in your job, with your family, and in your community without the worry of having to take courses on campus. We will prepare you for an effective career in Marketing Analytics through carefully selected courses and professors who lead from a Biblical worldview.

What Will You Learn in Our Marketing Analytics Degree?

The foundation for making wise marketing decisions in an ever-changing market is through effective consumer marketing research. Through a specialization in Marketing Analytics, you will learn critical research methodologies as well as how to use, act on, and follow up on research. This critical data, derived from marketing research, and designing survey questionnaires is the core skill set needed to ensure accurate and unbiased findings of consumer-based research. Our marketing Analytics degree will help you gain business skills pertinent to the fields of general business, accounting, finance, and marketing in both domestic and international markets, preparing you to meet the demand of employers when you enter the marketing industry. The B.S. in Business Administration serves as an excellent stepping-stone toward earning a Master of Business Administration, which is also offered online through Liberty.


Program Highlights
Degree Information
Military Benefits
Potential Careers
Admission Requirements

Highlights of Choosing Liberty’s Online Marketing Analytics Degree

  • Your success is our success, which is why we’re committed to providing quality academics at an affordable tuition rate. While other colleges are increasing their tuition, we’ve frozen tuition rates for our undergraduate, graduate, and doctoral programs for the past three years  ̶  and counting.

  • To continue our mission of providing affordable education, beginning fall 2018, electronic textbooks will be provided for all undergraduate courses at no cost to you.  As a full-time student, this could save you an estimated $800-2,000 per year on textbooks!

  • By earning your Marketing Analytics degree from a nonprofit university whose online programs ranked in the top five of more than 2,100 online colleges and universities for academic quality, affordability, and accessibility, you will be set you apart from others in your field.
  • Our B.S. in Business Administration Program is ACBSP accredited.
  • The B.S. in Business Administration – Marketing Analytics ranked in list of Best Online Marketing Degree Programs.
  • You will have access to a plethora of resources and materials found through Liberty University’s Jerry Falwell Library search portal while you pursue your Business Administration degree.

Degree Information and Requirements for the B.A. in Marketing Analytics

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Military Benefits

Liberty University is dedicated to providing world-class educational experiences to military students from all over the world. Whether you are a current service member, discharged or retired from service, or the spouse of a service member or veteran, we are here to support you every step of the journey. As a thank you for your dedication and service to our country, Liberty is honored to serve and support you in your pursuit of online education by offering the following benefits: 

  • Tuition discounts – $250 for undergraduate (per credit hour)
  • Additional discount for veterans who serve in a civilian capacity as an Emergency Responder (less than $565 per course).
  • College credit for military training.

Potential Career Options with Business Administration – Marketing Analytics Degree

  • Content Manager
  • Digital Marketer
  • Marketing Executive
  • Marketing Research Analyst
  • Product/Brand Manager

Admission Requirements for Our B.S. in Business Administration – Marketing Analytics 

Applicants must have a 2.0 or above cumulative GPA for admission on Good Standing. If the GPA is less than a 2.0, the applicant will be considered for Acceptance on Caution. Please visit our Admission Requirements Page for more detailed admissions related information. 

All applicants must submit the following:

*There is no upfront application fee; however, a deferred $50 application fee will be assessed during financial check-in. This fee is waived for qualifying service members, veterans, and military spouses – documentation verifying military status is required.

**An official transcript is needed within 60 days of acceptance or before non-attendance drops for the first set of matriculated classes, whichever comes first. 


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