Stand out with Liberty’s B.S. in Business Administration – Marketing Analytics Degree
For businesses to determine whether their marketing efforts and strategies are effective, they need to be able to rely on someone with the ability to measure and report their tactics’ effectiveness. Liberty University’s bachelor’s degree in business administration and marketing analytics is designed to help you get the training you need to understand, measure, and report on your company’s marketing efforts.
Through our business administration marketing analytics degree, you can learn how to understand the wants and needs of your company and the consumers they target, as well as how to measure marketing effectiveness and conduct meaningful research that identifies unmet needs or areas for improvement.
What is Marketing Analytics?
In today’s society, businesses have a large amount of customer data that continues to grow. Marketing analytics combines data from all marketing channels and creates a common marketing view. With this consolidation, you can gain insight into company marketing efforts to recognize what needs to change and determine effective strategies and efforts.
Why Choose Liberty’s Business Administration – Marketing Analytics Degree?
Liberty University is one of the largest private, nonprofit universities in the nation and the largest university in Virginia. Our Bachelor of Business Administration is accredited by the Accreditation Council for Business Schools and Programs (ACBSP). Through our business courses, you can learn best practices in marketing analytics that will help you lead with confidence.
Additionally, our B.S. in Business Administration – Marketing Analytics degree is offered completely online, allowing you to remain active in your job, with your family, and in your community without the worry of having to take courses on campus. Let us help you prepare you for an impactful career in marketing analytics through carefully selected courses and professors who lead from a biblical worldview.
What Will You Learn in Our Marketing Analytics Degree?
Effective consumer marketing research is the foundation for making wise marketing decisions in an ever-changing market. Through this specialization in marketing analytics, you will learn critical research methodologies as well as how to use and measure applied marketing analysis. Understanding marketing data and designing surveys is essential to ensuring accurate and unbiased findings in consumer-based research.
Our marketing analytics degree will help you gain business skills pertinent to the fields of general business, accounting, finance, and marketing in both domestic and international markets. We want you to be prepared to meet the demand of employers when you enter the marketing industry. Earning a business administration bachelor’s degree is also an excellent stepping-stone toward pursuing a Master of Business Administration (MBA), which Liberty also offers 100% online.
- BUSI 330 – Principles of Marketing
- BUSI 331 – Marketing Research
- BUSI 332 – Consumer Behavior
- BUSI 453 – Applied Marketing Analysis
Highlights of Choosing Liberty’s Online Marketing Analytics Degree
Your success is our success, which is why we’re committed to providing quality academics at an affordable tuition rate. While other colleges are increasing their tuition, we’ve frozen tuition rates for our undergraduate, graduate, and doctoral programs for the past 4 years ̶ and counting.
To continue our mission of providing affordable education, electronic textbooks are provided for all undergraduate courses at no cost to you. As a full-time student, this could save you an estimated $800-2,000 per year on textbooks!
- By earning your marketing analytics degree from a nonprofit university whose online programs ranked in the top 1% of more than 2,100 online colleges and universities for academic quality, affordability, and accessibility, you will be set you apart from others in your field.
- Our B.S. in Business Administration program is ACBSP accredited.
- This program is offered in an 8-week course format, with 8 different start dates each year, and no set login times.
- Students may be eligible to earn additional credit through relevant life experience.
- You will have access to a wide variety of resources and materials found through Liberty University’s Jerry Falwell Library search portal while you pursue your business administration degree.
Degree Information for the Bachelor’s in Marketing Analytics
- This program falls under the School of Business.
- Download and review the Degree Completion Plan.
- View the Undergraduate Business Course Guides (login required).
Liberty University is dedicated to providing world-class educational experiences to military students from across the globe. Whether you are a current service member, discharged or retired from service, or the spouse of a service member or veteran, we are here to support you every step of the journey.
As a thank-you for your dedication and service to our country, Liberty is honored to serve and support you in your pursuit of online education by offering the following benefits:
Potential Career Options for Business Administration – Marketing Analytics Degree Graduates
- Content manager
- Digital marketer
- Marketing executive
- Marketing research analyst
- Product/brand manager
Admission Requirements for Our B.S. in Business Administration – Marketing Analytics Degree
Applicants must have a 2.0 or above cumulative GPA for admission in good standing. Please visit our admission requirements page for more detailed admissions related information.
All applicants must submit the following:
- Admission application
- Application fee*
- Official college transcripts
- Unofficial college transcripts may be accepted with a completed official transcript request form**
- A High School Self-Certification form
- Proof of English proficiency
*There is no upfront application fee; however, a deferred $50 application fee will be assessed during financial check-in. This fee is waived for qualifying service members, veterans, and military spouses – documentation verifying military status is required.
**An official transcript is needed within 60 days of acceptance or before non-attendance drops for the first set of matriculated classes, whichever comes first.