Bachelor’s in Business – Digital Marketing Degree Marketing for the Modern Era


Credit Hours

View Courses

100% online, 8-week courses

Transfer in up to 75% of the degree total

In today’s world, digital marketing and advertising are not an option for businesses – they are integral aspects of a healthy company. Without digital marketing efforts, businesses lose a major avenue of potential growth. By earning an online Bachelor of Science in Business Administration (BSBA) and Data Analysis – Digital Marketing and Advertising from Liberty, you can become well versed in the world of digital marketing and the key performance indicators that measure the success of digital marketing efforts.

With a degree in digital marketing, you can help businesses identify areas of strength as well as areas that need improvement. Without expertise like this, many businesses are not able to keep up with their competitors. With a broad business knowledge in conjunction with digital marketing expertise, you can change a business from the inside out.

So what are you waiting for? Whether you are a seasoned veteran in digital marketing or you are just beginning, earning an online business marketing degree from Liberty can help as you prepare to take the next step in your career.

Niche Best Colleges

Ranked in the Top 10% of’s Best Online Schools in America

What Sets Us Apart?

  • Private Nonprofit University
  • 600+ Online Degrees
  • No Standardized Testing for Admission
  • Transfer in up to 75% of an Undergrad Degree
  • Transfer in up to 50% of a Grad/Doctoral Degree

Our online Bachelor of Science in Business Administration (BSBA) is designed to develop your technical, creative, and business skills so that you can become more competitive in your field. With this online marketing degree, you’ll learn from professors who have years of experience in the business world. Drawing on what they have learned in their own careers, they can help equip you with the tools you need to stand out to employers.

We believe you can pursue your educational goals without putting your life on hold. That’s why our digital marketing major is offered 100% online with no set login times – designed to fit your schedule and needs. You can log into your classes from the comfort of home and fit your coursework around your other priorities — like your family and job.

In addition to world-class professors and the flexibility of pursuing your bachelor of business administration online, Liberty University is accredited by the Southern Association of Colleges and Schools Commission on Colleges (SACSCOC). With recognition like this, you can be confident you are earning a top-notch credential.

As you search for a digital marketing university, we know that the quality of your education is an important factor. Alongside general business classes, you’ll complete specialized courses that will cover a variety of digital marketing strategies like site optimization, web analytics, mobile marketing, and customer retention.

Our digital marketing degree can prepare you to serve effectively in small business environments, corporate arenas, and the global market. Companies across all industries need people who are up to date on the latest trends in digital communications. This program is designed to give you a skill set that is highly sought after in the job market.

For instance, you’ll learn basic techniques for both attracting and retaining customers. Your courses will dive into the minds of consumers, helping you understand what they need and how to appeal to them through digital content. Additionally, you’ll study how to compete in e-commerce markets, connect with clients through internet marketing tactics, and convert consumers into customers.

Degree Completion Plan (PDF)

Top 1% For Online Programs

Not sure what to choose?

Speak to one of our admissions specialists to help you choose the program that best fits your needs.

Your success is our success, which is why we are committed to providing quality academics at an affordable tuition rate. While other colleges are increasing their tuition, we have frozen tuition rates for the majority of our undergraduate, graduate, and doctoral programs for the past 9 years – and counting.

To continue our mission of providing affordable education, electronic textbooks are provided for all undergraduate courses at no cost to you. As a full-time student, this could save you an estimated $800-2,000 per year on textbooks!

Undergraduate Full Time $390/Credit
Undergraduate Part Time $455/Credit
Military Undergraduate $250/Credit

All Tuition & Fees

Ready to Apply?

Submit your application online or over the phone.


Liberty University is dedicated to providing world-class educational experiences to military students across the globe.

Who May Qualify?

  • Active Duty
  • Reserve/National Guard
  • Veterans/Retirees
  • Spouses of Service Members and Veterans/Retirees
  • Current Department of Defense Employees

Available Benefits:

  • Tuition discounts – $250 per credit hour for undergraduate courses
  • Additional discount for veterans who service in a civilian capacity as a First Responder (less than $565 per course)*
  • 8-week courses, 8 different start dates each year, and no set login times (may exclude certain courses such as practicums, internships, or field experiences)
  • Potential college credit for military training

*Not applicable to certificates.