BS Business Administration Digital Marketing And Advertising
Credit Hours
Years (Avg.)
Class Type
100% Online, 8-Week Courses
Transfer Credits
Up to 75% can be transferred to Liberty
Next Start Date
July 2, 2018

Merge Your Creativity with Business by Earning a Business Administration – Digital Marketing and Advertising Degree

The field of digital marketing is growing as everything around us is moving to an online platform. Business professionals who are digitally savvy are needed to create ways to engage audiences, clients, and consumers to sell products and grow companies. For success in a career in Digital Marketing and Advertising, you need more than just on-the-job skills; you need a degree that provides training in the fields of business and marketing so that you can become a valuable asset to any company or organization in which you work.

Liberty University’s 100% online Bachelor of Science in Business Administration – Digital Marketing and Advertising degree is designed to develop your technical, creative and business talents to be successful. With a specialization in Digital Marketing and Advertising, you will grab the attention of potential employers through the skills and knowledge you gain from your degree.

Our Digital Marketing and Advertising Specialization is offered completely online, giving you the freedom to personalize your degree to fit your schedule and needs best.

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What Will You Learn in Our Digital Marketing and Advertising Online Degree?

Our Bachelor’s degree in Business Administration – Digital Marketing and Advertising is an excellent degree program for students wishing to enhance their marketing and leadership skills. Each class in the Digital Marketing and Advertising specialization will give you insight into the consumer mindset as you advance your training in digital marketing strategies and techniques, research, organization, and critical thinking skills. Our business courses will prepare you to serve effectively in small business environments, corporate arenas or the global market.

As you begin your Business degree, you will learn basic techniques necessary for satisfying and retaining customers. Each course is designed to help you understand the needs of consumers and how to attract, convert, and retain those customers through digital content. Technology today is allowing a one-person business to be a global competitor in the business world. With this in mind, you will learn to compete in e-commerce markets and how to effectively connect with clients through Internet marketing. Our professors are devoted to helping you pursue your passions from a biblical worldview as you take the first step toward a degree in Digital Marketing and Advertising.

Featured Courses

The B.S. in Business Administration serves as an excellent stepping-stone toward earning a Master of Business Administration, also offered online through Liberty.

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Program Highlights
Degree Information
Military Benefits
Potential Careers
Admission Requirements

Potential Career Options

  • Advertising Account Executive
  • Digital Marketer
  • Promotions Manager
  • Social Media Marketer

Degree Information and Requirements

Apply Now    Request Info

Military Benefits

Liberty University is dedicated to providing world-class educational experiences to military students from all over the world. Whether you are a current service member, discharged or retired from service, or the spouse of a service member or veteran, we are here to support you every step of the journey. As a thank you for your dedication and service to our country, Liberty is honored to serve and support you in your pursuit of online education by offering the following benefits:

  • Tuition discounts – $250 for undergraduate (per credit hour)
    • Additional discount for veterans who serve in a civilian capacity as an Emergency Responder (less than $565 per course).
  • Eight-week courses, eight different start dates each year, and no set login times.
  • College credit for military training.

Highlights of our Online Masters in Education in Curriculum and Instruction Degree

  • Your success is our success, which is why we’re committed to providing quality academics at an affordable tuition rate. While other colleges are increasing their tuition, we’ve frozen tuition rates for our undergraduate, graduate, and doctoral programs for the past three years  ̶  and counting.
  • To continue our mission of providing affordable education, beginning fall 2018, electronic textbooks will be provided for all undergraduate courses at no cost to you.  As a full-time student, this could save you an estimated $800-2,000 per year on textbooks!

  • By earning your Masters in Education online from a nonprofit university whose online programs ranked in the top five of more than 2,100 online colleges and universities for academic quality, affordability, and accessibility, you will be set apart from others in your field.
  • Students enrolled in our online Masters in Education in Curriculum and Instruction program can access a plethora of resources through Liberty’s research portal.

Admission Requirements for Online Undergraduate Degrees

Applicants must have a 2.0 or above cumulative GPA for admission on Good Standing. If the GPA is less than a 2.0, the applicant will be considered for Acceptance on Caution. Please visit our Admission Requirements Page for more detailed admissions related information. 

All applicants must submit the following:

*There is no upfront application fee; however, a deferred $50 application fee will be assessed during financial check-in. This fee is waived for qualifying service members, veterans, and military spouses – documentation verifying military status is required.

**An official transcript is needed within 60 days of acceptance or before non-attendance drops for the first set of matriculated classes, whichever comes first. 


Back to BS in Business Admin. – Digital Marketing and Adver.