Merge Your Creativity with Business by Earning a Business Administration – Digital Marketing and Advertising Degree
The field of digital marketing is growing as everything around us is moving to an online platform. Business professionals who are digitally savvy are needed to create ways to engage audiences, clients, and consumers to sell products and grow companies. For success in a career in Digital Marketing and Advertising, you need more than just on-the-job skills; you need a degree that provides training in the fields of business and marketing so that you can become a valuable asset to any company or organization in which you work.
Why Choose Liberty’s BSBA in Digital Marketing and Advertising Online Degree Program?
Liberty University’s 100% online Bachelor of Science in Business Administration – Digital Marketing and Advertising degree is designed to develop your technical, creative, and business talents to be competitive in the industry. While giving you the edge you need, our Digital Marketing and Advertising Specialization is offered completely online, giving you the freedom to personalize your degree to fit your schedule and needs best. With a specialization in Digital Marketing and Advertising, you will grab the attention of potential employers through the skills and knowledge learn in a format that fits your life.
What Will You Learn in Our Digital Marketing and Advertising Online Bachelor’s Degree?
Our bachelor’s degree in Business Administration – Digital Marketing and Advertising is an excellent degree program for students wishing to enhance their marketing and leadership skills. Each class in the Digital Marketing and Advertising specialization will give you insight into the consumer mindset as you advance your training in digital marketing strategies and techniques, research, organization, and critical thinking skills. Our business courses will prepare you to serve effectively in small business environments, corporate arenas, or the global market.
As you begin your Business degree, you will learn basic techniques necessary for satisfying and retaining customers. Each course is designed to help you understand the needs of consumers and how to attract, convert, and retain those customers through digital content. Technology today is allowing a one-person business to be a global competitor in the business world. With this in mind, you will learn to compete in e-commerce markets and how to effectively connect with clients through Internet marketing. Our professors are devoted to helping you pursue your passions from a biblical worldview as you take the first step toward a degree in Digital Marketing and Advertising.
- BUSI 331 – Marketing Research
- BUSI 436 – Digital Marketing in a Virtual World
- BUSI 439 – Conversions and Optimization
- BUSI 442 – Consumer Retention Through Digital Marketing
The B.S. in Business Administration serves as an excellent stepping-stone toward earning a Master of Business Administration, also offered online through Liberty.
Potential Careers with a BSBA in Digital Marketing Degree
- Advertising Account Executive
- Digital Marketer
- Promotions Manager
- Social Media Marketer
Digital Marketing and Advertising Bachelors Degree Information and Requirements
- Download and review the Degree Completion Plan.
- This program falls under the School of Business.
- View the undergraduate course syllabi (login required).
Military Benefits for Liberty’s Online Degree Programs
Liberty University is dedicated to providing world-class educational experiences to military students from all over the world. Whether you are a current service member, discharged or retired from service, or the spouse of a service member or veteran, we are here to support you every step of the journey. As a thank you for your dedication and service to our country, Liberty is honored to serve and support you in your pursuit of online education by offering the following benefits:
Highlights of Our Online Bachelor’s in Digital Marketing and Advertising Degree
- Your success is our success, which is why we’re committed to providing quality academics at an affordable tuition rate. While other colleges are increasing their tuition, we’ve frozen tuition rates for our online undergraduate, graduate, and doctoral programs for the past 4 years ̶ and counting.
To continue our mission of providing affordable education, electronic textbooks are provided for all undergraduate courses at no cost to you. As a full-time student, this could save you an estimated $800-2,000 per year on textbooks!
- By earning your online B.S. in Business Administration – Digital Marketing and Advertising degree from a nonprofit university whose online programs ranked in the top five of more than 2,100 online colleges and universities for academic quality, affordability, and accessibility, you will be set apart from others in your field.
Students enrolled in our online BSBA in Digital Marketing and Advertising degree program can access a wide variety of resources through Liberty’s research portal.
Admission Requirements for Liberty’s Online Degree Programs
Applicants must have a 2.0 or above cumulative GPA for admission on Good Standing. If the GPA is less than a 2.0, the applicant will be considered for Acceptance on Caution. Please visit our Admission Requirements Page for more detailed admissions related information.
All applicants must submit the following:
- Admission Application
- Application fee*
- Unofficial college transcripts with a completed official transcript request form**
- A High School Self-Certification form
- Proof of English Proficiency
*There is no upfront application fee; however, a deferred $50 application fee will be assessed during financial check-in. This fee is waived for qualifying service members, veterans, and military spouses – documentation verifying military status is required.
**An official transcript is needed within 60 days of acceptance or before non-attendance drops for the first set of matriculated classes, whichever comes first.