BS Business Administration Digital Marketing And Advertising
Credit Hours
Years (Avg.)
Class Type
100% online, 8-week courses
Transfer Credits
Transfer in up to 75% of the degree total
Next Start Date
Mar 16, 2020

Take Your Creativity into the Business Field with a Degree in Business Administration – Digital Marketing and Advertising

With more and more of today’s processes moving to online platforms, the field of digital marketing is growing. Business professionals who are digitally savvy are needed to create ways to engage audiences, clients, and consumers in order to sell products and grow companies.

For success in a career in digital marketing and advertising, you need more than just on-the-job skills. You need a degree that provides training in the fields of business and marketing so that you can become a valuable asset to any company or organization you end up working for.

Why Choose Liberty’s BSBA in Digital Marketing and Advertising?

Liberty University’s 100% online Bachelor of Science in Business Administration – Digital Marketing and Advertising is designed to develop your technical, creative, and business talents so you can become more competitive in your industry. While giving you the edge you need, our digital marketing and advertising specialization is offered completely online. This provides you with more freedom to personalize your degree to best fit your schedule and needs. With a degree focused on digital marketing and advertising, you can grab the attention of future employers as you demonstrate the skills and knowledge you gained from your degree. 

What Will You Learn in Our Digital Marketing and Advertising Online Bachelor’s Degree?

Our bachelor’s degree in business administration – digital marketing and advertising is an excellent degree program for students wishing to enhance their marketing and leadership skills. Each class in the digital marketing and advertising specialization will give you insight into the consumer mindset as you advance your training in digital marketing strategies and techniques, research, organization, and critical thinking. Our business courses can prepare you to serve effectively in small business environments, corporate arenas, or the global market.

As you begin your business degree, you will learn basic techniques necessary for satisfying and retaining customers. Each course is designed to help you understand the needs of consumers and how to attract, convert, and retain those customers through digital content. Technology today allows one-person businesses to become global competitors in the business world. With this in mind, you will learn to compete in e-commerce markets and how to effectively connect with clients through internet marketing tactics. 

The B.S. in Business Administration also serves as an excellent stepping-stone toward earning a 100% online Master of Business Administration from Liberty. 

Featured Courses

Degree Information
Military Benefits
Admission Requirements

Potential Careers with a BSBA in Digital Marketing Degree

  • Advertising account executive
  • Digital marketer
  • Promotions manager
  • Social media marketer

Digital Marketing and Advertising Bachelor’s Degree Information

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Military Benefits for Liberty’s Online Degree Programs

Liberty University is dedicated to providing world-class educational experiences to military students across the globe. Whether you are a current service member, discharged or retired from service, or the spouse of a service member or veteran, we are here to support you every step of the journey.

As a thank-you for your dedication and service to our country, Liberty is honored to serve and support you in your pursuit of online education by offering the following benefits:

  • Tuition discounts – $250 per credit hour for undergraduate courses
  • Additional discount for veterans who serve in a civilian capacity as a First Responder (less than $565 per course)
  • 8-week courses, 8 different start dates each year, and no set login times
  • College credit for military training

Highlights of Our Online Bachelor’s Degree in Digital Marketing and Advertising

  • Your success is our success, which is why we’re committed to providing quality academics at an affordable tuition rate. While other colleges are increasing their tuition, we’ve frozen tuition rates for our online undergraduate, graduate, and doctoral programs for the past 4 years and counting.
  • To continue our mission of providing affordable education, electronic textbooks are provided for all undergraduate courses at no cost to you. As a full-time student, this could save you an estimated $800-2,000 per year on textbooks!

  • By earning your online B.S. in Business Administration – Digital Marketing and Advertising degree from a nonprofit university whose online programs ranked in the top 1% of more than 2,100 online colleges and universities for academic quality, affordability, and accessibility, you will be set apart from others in your field.
  • Students enrolled in our online BSBA in Digital Marketing and Advertising degree program can access a wide variety of resources through Liberty’s research portal.

Admission Requirements for Liberty’s Online Degree Programs

Applicants must have a 2.0 or above cumulative GPA for admission in good standing. Please visit our admission requirements page for more detailed admissions related information. 

All applicants must submit the following:

  • Admission application
  • Application fee*
  • Official college transcripts
  • Unofficial college transcripts may be accepted with a completed official transcript request form**
  • A High School Self-Certification form
  • Proof of English proficiency

*There is no upfront application fee; however, a deferred $50 application fee will be assessed during financial check-in. This fee is waived for qualifying service members, veterans, and military spouses – documentation verifying military status is required.

**An official transcript is needed within 60 days of acceptance or before non-attendance drops for the first set of matriculated classes, whichever comes first.