BS in Business Administration – Strategic Marketing Management Turn Creative Ideas into Business Success

120
Credit Hours
100% online, 8-week courses
Transfer in up to 75% of the degree total
Help Your Company Reach Its Target Audience with a Degree in Strategic Marketing
Every successful company has 2 main things: innovative products and a strong marketing plan. To maximize its profits and fulfill its business goals, an organization needs to reach its target audience. That’s where strategic marketing management comes in. Strategic marketing involves helping your team carry out communications campaigns that will reach specific customers and increase earnings.
By conferring Liberty’s online Bachelor of Science in Business Administration and Data Analysis (BSBA) – Strategic Marketing Management, you can learn core marketing skills that can help you lead as a strategic marketer in any industry. You’ll study how to identify potential customers and ensure customer loyalty through customized marketing campaigns.
Discover how to create, implement, and evaluate marketing plans that can maximize your company’s competitive advantages in various market segments. If you want to help your business fulfill its marketing objectives and improve its market share, our BSBA can train you for a career in strategic marketing management.









Backed by a brick-and-mortar campus ranked among Niche.com's Top 5 College Campuses in America
What Sets Us Apart?
- Private Nonprofit University
- 600+ Online Degrees
- No Standardized Testing for Admission
- Transfer in up to 75% of an Undergrad Degree
- Transfer in up to 50% of a Grad/Doctoral Degree
Why Choose Liberty’s Online BSBA in Strategic Marketing Management?
Our program can prepare you for a career in marketing analytics through carefully selected courses and professors who teach from a Christian worldview. Join us and earn a degree that can help you on your journey to meeting your career goals.
Our courses are taught from a biblical worldview, and our professors can equip you to integrate a Christian worldview with effective marketing principles. We want to help you be the best at whatever you feel called to be and prepare you to practice ethical living in the workplace. Partner with us and become a Champion for Christ.
Our BSBA faculty have years of professional experience in business, and they are qualified to offer you first-hand training in the areas of strategic analysis and marketing activity. With their instruction, you can gain a skill set that can equip you to lead in the world of business with confidence.
At Liberty, our goal is to help you earn your degree in a way that fits your lifestyle. With our BS in Strategic Marketing Management, you’ll complete all of your courses online, allowing you to remain active in your job, family, and community. You can work toward your diploma without putting your life on hold.
What Will You Study in Our BS in Business Administration and Data Analysis – Strategic Marketing Management Online Program?
Learn the essentials of strategic marketing management, which include how to get inside the minds of consumers, utilize distribution channels, and carry out well-planned promotional strategies. You will also explore how to conduct market research and cater to your target customers – allowing your company to increase its productivity and efficiency.
In your marketing management courses, you can gain a broad skill set that can help you create a strong marketing and branding image for your business. For instance, you’ll study how to research consumer behavior and use this research to set strategic marketing goals. Most importantly, Liberty’s degree in marketing can give you a sense of readiness when faced with problem-solving tasks in the workforce.
This degree will dive into many topics related to the creation and implementation of marketing plans, such as competitor analysis, customer relations, brand management, digital marketing, channel development, and merchandising. Your strategic marketing courses will also further your knowledge of customer acquisition, consumption, and disposal of products and services.
With industries becoming more competitive than ever, companies need strategic marketers who understand the process behind developing a marketing plan. Lead your team to success with Liberty’s online bachelor’s degree in strategic marketing management.
Potential Career Opportunities
- Advertising account executive
- Advertising sales manager
- Brand manager
- Marketing consultant
- Market research analyst
- Product development manager
- Project coordinator
- Public relations specialist
- Social media manager
- Strategic manager
Featured Courses
Degree Information
- This program falls under the School of Business.
- View the Undergraduate Business Course Guides (login required).
Degree Completion Plan

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Tuition & Aid
Your success is our success, which is why we are committed to providing quality academics at an affordable tuition rate. While other colleges are increasing their tuition, we have frozen tuition rates for the majority of our undergraduate, graduate, and doctoral programs for the past 9 years – and counting.
To continue our mission of providing affordable education, electronic textbooks are provided for all undergraduate courses at no cost to you. As a full-time student, this could save you an estimated $800-2,000 per year on textbooks!
Undergraduate Full Time | $390/Credit |
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Undergraduate Part Time | $455/Credit |
Military Undergraduate | $250/Credit |
Tuition rates may change annually. For the most current information, please visit our LU Tuition Cost page.
All Tuition & Fees
Financial Aid & Scholarships
Admission Information for Our BSBA – Strategic Marketing Management
Admission Requirements
- Apply online or over the phone with an admissions counselor by calling (800) 424-9595.
- A non-refundable, non-transferable $50 application fee will be posted on the current application upon enrollment (waived for qualifying service members, veterans, and military spouses – documentation verifying military status is required).
- Send official high school transcripts or official GED test scores.*
- Students may be allowed to enroll in up to 12 credit hours with Liberty with the submission of our High School Self-Certification Form (login required – you will first need to claim your Liberty Account).
- Send official college transcripts (mailed as sealed, unopened copies or sent via a direct electronic transcript system).
- Unofficial transcripts can be used for acceptance purposes with the submission of a Transcript Request Form.
- Applicants whose native language is other than English must submit official scores for the Test of English as a Foreign Language (TOEFL) or an approved alternative assessment. For information on alternative assessments or TOEFL waivers, please call Admissions or view the official International Admissions policy.
*Official high school transcript requirement may be waived with college transcripts from an accredited college/university showing at least 12 earned credit hours with an acceptable GPA.
Note: A 2.0 or above cumulative GPA is required for admission in good standing.
Transcript Policies
High School Transcript Policy
Applicants may submit a High School Self-Certification Form in lieu of a final official high school transcript in order to enroll in up to 12 credit hours at Liberty University.
- Applicants may submit a college transcript showing 12 or more credits from an accredited institution and a High School Self-Certification Form in lieu of high school transcripts.
Students must submit official high school transcripts, or official college transcripts showing at least 12 credit hours earned with an acceptable grade point average (GPA) from an accredited institution, in order to register for additional courses.
The official high school transcript, GED requirement, and High School Self-Certification Form can be waived if the applicant has earned an associate degree or higher.
Final transcripts must reflect all coursework and final grades received for grades 9-12, a graduation date, and an overall GPA. (Mailed transcripts must be in a sealed and unopened envelope.)
Unofficial College Transcript Policy
Unofficial transcripts combined with a Transcript Request Form can be used for admission. Official transcripts are required within 60 days of the admissions decision or before non-attendance drops for the first set of matriculated classes, whichever comes first, and will prevent enrollment into future terms until all official transcripts have been received.
Before sending unofficial college transcripts, please make sure they include the following:
- Your previous school’s name or logo printed on the document
- Cumulative GPA
- A list of completed courses and earned credit broken down by semester
- Degree and date conferred (if applicable)
Official College Transcript Policy
An acceptable official college transcript is one that has been issued directly from the institution and is in a sealed envelope. If you have one in your possession, it must meet the same requirements. If your previous institution offers electronic official transcript processing, they can send the document directly to luoverify@liberty.edu.
If the student uses unofficial transcripts with a Transcript Request Form to gain acceptance, all official transcripts must be received within 60 days of the admissions decision or before non-attendance drops for the first set of matriculated classes, whichever comes first. Failure to send all official transcripts within the 60-day period will prevent enrollment into future terms until all official transcripts have been received.
Military Transfers
If you have military-only transfer credits (completed basic training and enlistment), you must request an official military transcript. Please go to the Military Transfer Credit webpage to request your military transcript.
International Applicants
If you are an international applicant, you may be required to have your international transcripts reviewed. Information regarding the transcript evaluation process for international students can be found by visiting NACES.
Applicants whose native language is other than English must submit official scores for the Test of English as a Foreign Language (TOEFL) or an approved alternative assessment. For information on alternative assessments or TOEFL waivers, please call Admissions or view the official International Admissions policy.
Admissions Office Contact Information
Liberty University Online Admissions Verification
1971 University Blvd.
Lynchburg, VA 24515

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Submit your application online or over the phone.
Military
Liberty University is dedicated to providing world-class educational experiences to military students across the globe.
Who May Qualify?
- Active Duty
- Reserve/National Guard
- Veterans/Retirees
- Spouses of Service Members and Veterans/Retirees
- Current Department of Defense Employees
Available Benefits:
- Tuition discounts – $250 per credit hour for undergraduate courses
- Additional discount for veterans who serve in a civilian capacity as a First Responder (less than $565 per course)*
- 8-week courses, 8 different start dates each year, and no set login times (may exclude certain courses such as practicums, internships, or field experiences)
- Potential college credit for military training
*Not applicable to certificates.
Tuition rates may change annually. For the most current information, please visit our LU Tuition Cost page.
Frequently Asked Questions
What distinguishes Liberty's School of Business in terms of accreditation and global recognition?
Our BS in Business Administration is accredited by the Accreditation Council for Business Schools and Programs (ACBSP). Our School of Business is among only 3% of business schools worldwide to earn ACBSP accreditation.
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