Bachelor Of Science In Business Administration BSBA Strategic Marketing Management Online Degree Program
Credit Hours
Years (Avg.)
Class Type
100% online, 8-week courses
Transfer Credits
Transfer in up to 75% of the degree total
Next Start Date
Mar 16, 2020

Become an Asset to Any Company with an Online Strategic Marketing Management Bachelor’s Degree

Every business needs two things: a strong marketing plan and innovative practices and products. Liberty University’s 100% online Bachelor of Science in Business Administration – Strategic Marketing Management degree combines core marketing fundamentals like competitor analysis, positive relationships, brand management, and digital marketing to give you the skills you need to succeed as a strategic marketer in any industry.

Our course content will further your knowledge in customer acquisition, consumption, and disposal of products and services as well as the steps it takes to create and execute a successful marketing plan. With industries becoming more competitive than ever, companies need strategic marketers who understand the process behind developing a marketing plan. Become a valuable asset to any company with an online bachelor’s degree in strategic marketing management from Liberty University. 

Why Choose Liberty’s B.S. in Business Administration – Strategic Marketing Management Online Program?

Liberty University, a nonprofit institution of higher education, was founded in 1971 and remains one of the leading Christian universities in the nation. Our Bachelor of Science in Business Administration is accredited by the Accreditation Council for Business Schools and Programs (ACBSP). Through our online business classes, you will gain a strong skill set as you prepare to lead with confidence in your future career.

Our B.S. in Business Administration – Strategic Marketing Management degree is offered completely online, allowing you to remain active in your job, with your family, and in your community without the worry of having to take courses on campus. We will prepare you for an effective career in marketing analytics through carefully selected courses and professors who teach from a biblical worldview.

What Will You Learn in Our Strategic Marketing Management Degree Program?

Often, the field of marketing can be broad, and it is hard to know which bachelor’s degree will provide you with the foundation you need to be successful in marketing.

Our strategic marketing online degree has courses that cover the essentials of strategic marketing planning, the minds of consumers, effective distribution channels, and marketing plan creation.

Courses within this degree program will provide the skills necessary to create a strong marketing and branding image for your business. Our marketing research course will help you to discover the importance of understanding consumer actions, and the promotion strategy course enables you to create strong, well planned promotional marketing strategies. Most importantly, this degree in marketing will give you a sense of readiness when faced with problem-solving tasks in the workforce. 


Degree Information
Military Benefits
Admission Requirements

Bachelor’s in Strategic Marketing Management Online Degree Information

  • The bachelor’s in strategic marketing management program falls under the School of Business
  • Download and review the Degree Completion Plan for the bachelor’s of business administration program
  • View the B.S. in Business Administration – Strategic Marketing Management Course Syllabi (login required)

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Military Benefits for Our Online Bachelor’s of Strategic Marketing Degree

Liberty University is dedicated to providing world-class educational experiences to military students from all over the world. Whether you are a current service member, discharged or retired from service, or the spouse of a service member or veteran, we are here to support you every step of the journey.

As a thank-you for your dedication and service to our country, Liberty is honored to serve and support you in your pursuit of online education by offering the following benefits:

  • Tuition discounts – $250 per credit hour for undergraduate courses
  • Additional discount for veterans who serve in a civilian capacity as a First Responder (less than $565 per course)
  • 8-week courses, 8 different start dates each year, and no set login times
  • College credit for military training

Potential Careers with a BSBA in Strategic Marketing Degree

  • Advertising Account Executive
  • Advertising Sales Manager
  • Marketing Consultant
  • Project Coordinator 

Highlights of Our Online Bachelor of Science in Business Administration – Strategic Marketing Management

  • Your success is our success, which is why we’re committed to providing quality academics at an affordable tuition rate. While other colleges are increasing their tuition, we’ve frozen tuition rates for our undergraduate, graduate, and doctoral programs for the past 4 years — and counting.

  • To continue our mission of providing affordable education, electronic textbooks are provided for all undergraduate courses at no cost to you. As a full-time student, this could save you an estimated $800 – 2,000 per year on textbooks!

  • By earning your online B.S. in Strategic Marketing from a nonprofit university whose online programs ranked in the top 1% of more than 2,100 online colleges and universities for academic quality, affordability, and accessibility, you will be set apart from others in your field.
  • Our bachelor’s in business administration degree program is ACBSP accredited.
  • Students may be eligible to earn additional credit through life experience.
  • Students enrolled in our online BSBA – Strategic Marketing Management degree program can access a wide variety of resources through Liberty’s research portal.

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Admission Requirements for Online Bachelors Degrees

Applicants must have a 2.0 or above cumulative GPA for admission on Good Standing. If the GPA is less than a 2.0, the applicant will be considered for Acceptance on Caution. Please visit our admission requirements page for more detailed admissions related information. 

All applicants must submit the following:

  • Admission application
  • Application fee*
  • Official college transcripts
  • Unofficial college transcripts may be accepted with a completed official transcript request form**
  • A High School Self-Certification form
  • Proof of English Proficiency

*There is no upfront application fee; however, a deferred $50 application fee will be assessed during financial check-in. This fee is waived for qualifying service members, veterans, and military spouses – documentation verifying military status is required.

**An official transcript is needed within 60 days of acceptance or before non-attendance drops for the first set of matriculated classes, whichever comes first.