BS in Business Administration – Strategic Marketing Management Turn Creative Ideas into Business Success


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100% online, 8-week courses

Transfer in up to 75% of the degree total

Every successful company has 2 main things: innovative products and a strong marketing plan. To maximize its profits and fulfill its business goals, an organization needs to reach its target audience. That’s where strategic marketing management comes in. Strategic marketing involves helping your team carry out communications campaigns that will reach specific customers and increase earnings.

With Liberty’s online Bachelor of Science in Business Administration and Data Analysis (BSBA) – Strategic Marketing Management, you can learn core marketing skills that can help you lead as a strategic marketer in any industry. You’ll study how to identify potential customers and ensure customer loyalty through customized marketing campaigns.

Learn how to create, implement, and evaluate marketing plans that can maximize your company’s competitive advantages in various market segments. If you want to help your business fulfill its marketing objectives and improve its market share, our BSBA can train you for a career in strategic marketing management.

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Ranked in the Top 10% of’s Best Online Schools in America

What Sets Us Apart?

  • Private Nonprofit University
  • 600+ Online Degrees
  • No Standardized Testing for Admission
  • Transfer in up to 75% of an Undergrad Degree
  • Transfer in up to 50% of a Grad/Doctoral Degree

Our program can prepare you for a career in marketing analytics through carefully selected courses and professors who teach from a Christian worldview. Join us and earn a degree that will help you meet your career goals.

Our courses are taught from a biblical worldview, and our professors can equip you to integrate a Christian worldview with effective marketing principles. We want to help you be the best at whatever you feel called to be and prepare you to practice ethical living in the workplace. Partner with us and become a Champion for Christ.

Our BSBA faculty have years of professional experience in business, and they are qualified to offer you first-hand training in the areas of strategic analysis and marketing activity. With their instruction, you will gain a skill set that can equip you to lead in the world of business with confidence.

At Liberty, our goal is to help you earn your degree in a way that fits your lifestyle. With our BS in Strategic Marketing Management, you’ll complete all of your courses online, allowing you to remain active in your job, family, and community. You can work toward your diploma without putting your life on hold.

Learn the essentials of strategic marketing management, which include how to get inside the minds of consumers, utilize distribution channels, and carry out well-planned promotional strategies. You will also explore how to conduct market research and cater to your target customers – allowing your company to increase its productivity and efficiency.

In your marketing management courses, you’ll gain a broad skill set that can help you create a strong marketing and branding image for your business. For instance, you’ll study how to research consumer behavior and use this research to set strategic marketing goals. Most importantly, Liberty’s degree in marketing will give you a sense of readiness when faced with problem-solving tasks in the workforce.

This degree will dive into many topics related to the creation and implementation of marketing plans, such as competitor analysis, customer relations, brand management, digital marketing, channel development, and merchandising. Your strategic marketing courses will also further your knowledge of customer acquisition, consumption, and disposal of products and services.

With industries becoming more competitive than ever, companies need strategic marketers who understand the process behind developing a marketing plan. Lead your team to success with Liberty’s online bachelor’s degree in strategic marketing management.

Degree Completion Plan (PDF)

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Not sure what to choose?

Speak to one of our admissions specialists to help you choose the program that best fits your needs.

Your success is our success, which is why we are committed to providing quality academics at an affordable tuition rate. While other colleges are increasing their tuition, we have frozen tuition rates for the majority of our undergraduate, graduate, and doctoral programs for the past 9 years – and counting.

To continue our mission of providing affordable education, electronic textbooks are provided for all undergraduate courses at no cost to you. As a full-time student, this could save you an estimated $800-2,000 per year on textbooks!

Undergraduate Full Time $390/Credit
Undergraduate Part Time $455/Credit
Military Undergraduate $250/Credit

All Tuition & Fees

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Liberty University is dedicated to providing world-class educational experiences to military students across the globe.

Who May Qualify?

  • Active Duty
  • Reserve/National Guard
  • Veterans/Retirees
  • Spouses of Service Members and Veterans/Retirees
  • Current Department of Defense Employees

Available Benefits:

  • Tuition discounts – $250 per credit hour for undergraduate courses
  • Additional discount for veterans who service in a civilian capacity as a First Responder (less than $565 per course)*
  • 8-week courses, 8 different start dates each year, and no set login times (may exclude certain courses such as practicums, internships, or field experiences)
  • Potential college credit for military training

*Not applicable to certificates.