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Bachelor of Science in Business Administration - Strategic Marketing Management Online Degree Program
Credit Hours
Years (Avg.)
Class Type
100% Online, 8-Week Courses
Transfer Credits
Up to 75% can be transferred to Liberty
Next Start Date
Aug 27, 2018

Become an Asset to Any Company Through the Strategic Marketing Management Program

Every business needs two things: a strong marketing plan and innovative practices and products.  Liberty University’s 100% online Bachelor of Science in Business Administration – Strategic Marketing Management degree combines core marketing fundamentals like competitor analysis, relationship, and brand management, and digital marketing to give you the necessary skills to succeed as a Strategic Marketer in any industry you work. Our course content will further your knowledge in customer acquisition, consumption, and disposal of products and services as well as the steps it takes to achieve a successful marketing plan and how to go about such a process.

With industries becoming more competitive than ever, companies need strategic marketers who understand the strategic process behind a marketing plan. Become a valuable asset to any company with your online Bachelor’s degree in Strategic Marketing Management from Liberty University.

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Why Choose Liberty’s B.S. in Business Administration – Strategic Marketing Management Online Program?

Liberty University, a nonprofit institution of higher education, was founded in 1971 and remains one of the leading Christian universities in the nation. Our Bachelor in Business Administration is accredited by the Accreditation Council for Business Schools and Programs (ACBSP). Through our business courses, you will be prepared to lead with confidence and a strong skill set as you look forward to your future.

Our B.S. in Business Administration – Strategic Marketing Management degree is offered completely online, allowing you to remain active in your job, with your family, and in your community without the worry of having to take courses on campus. We will prepare you for an effective career in Marketing Analytics through carefully selected courses and professors who lead from a Biblical worldview.

What Will You Learn in Our Strategic Marketing Management Degree?

Often, the field of marketing can be broad, and it is hard to know what degree will provide you with the foundational training you need to be successful in marketing. Our strategic online marketing degree has courses that will cover the essentials to understanding strategic marketing planning as well as understanding the minds of consumers, effective distribution channels, and marketing plan creation.

Courses within this degree program, like Marketing Brand Management, will provide the skills necessary to create a strong marketing and branding image for your business. Marketing Research will help you to discover the importance of understanding consumer actions, and Promotion Strategy enables you to create strong, well planned and thought out promotional marketing strategies.  Most importantly, this degree in marketing will give you a sense of readiness when faced with problem-solving tasks in the workforce.  Graduate with your marketing degree online from Liberty and become a strong candidate for any company.

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Program Highlights
Degree Information
Military Benefits
Potential Careers
Admission Requirements

Degree Information and Requirements

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Military Benefits

Liberty University is dedicated to providing world-class educational experiences to military students from all over the world. Whether you are a current service member, discharged or retired from service, or the spouse of a service member or veteran, we are here to support you every step of the journey. As a thank you for your dedication and service to our country, Liberty is honored to serve and support you in your pursuit of online education by offering the following benefits:

  • Tuition discounts – $250 for undergraduate (per credit hour)
    • Additional discount for veterans who serve in a civilian capacity as an Emergency Responder (less than $565 per course).
  • Eight-week courses, eight different start dates each year, and no set login times.
  • College credit for military training.

Potential Career Options

  • Advertising Account Executive
  • Advertising Sales Manager
  • Marketing Consultant
  • Project Coordinator 

Highlights of Our Online Bachelor of Science in Business Administration – Strategic Marketing Management

  • Your success is our success, which is why we’re committed to providing quality academics at an affordable tuition rate. While other colleges are increasing their tuition, we’ve frozen tuition rates for our undergraduate, graduate, and doctoral programs for the past three years  ̶  and counting.

  • To continue our mission of providing affordable education, beginning fall 2018, electronic textbooks will be provided for all undergraduate courses at no cost to you.  As a full-time student, this could save you an estimated $800-2,000 per year on textbooks!

  • By earning your Bachelor of Science online from a nonprofit university whose online programs ranked in the top five of more than 2,100 online colleges and universities for academic quality, affordability, and accessibility, you will be set apart from others in your field.
  • Students enrolled in our online Bachelor of Science in Business Administration – Strategic Marketing Management program can access a plethora of resources through Liberty’s research portal.

Admission Requirements for Online Undergraduate Degrees

Applicants must have a 2.0 or above cumulative GPA for admission on Good Standing. If the GPA is less than a 2.0, the applicant will be considered for Acceptance on Caution. Please visit our Admission Requirements Page for more detailed admissions related information. 

All applicants must submit the following:

*There is no upfront application fee; however, a deferred $50 application fee will be assessed during financial check-in. This fee is waived for qualifying service members, veterans, and military spouses – documentation verifying military status is required.

**An official transcript is needed within 60 days of acceptance or before non-attendance drops for the first set of matriculated classes, whichever comes first. 

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