Master’s in Marketing Online Learn the Intricacies of Marketing with Our ACBSP-Accredited Degree
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Degree Options
100% online, 8-week courses
Transfer in up to 50% of the degree total
Learn Strategies for Success in Sales with Liberty’s Online Marketing Master’s Program
From nonprofit and athletic organizations to Fortune 500 companies and small businesses, every organization relies on effective marketing teams to connect with consumers, promote products/services, and achieve company objectives. As technology continues to grow and change, marketing professionals must find new and improved ways to stand out from competitors and reach target audiences. If you are passionate about marketing and communications and want to pair that passion with industry knowledge, Liberty’s online Master of Science (MS) in Marketing may be for you!
In this program, you can develop the skills you need to take the next step in your marketing career or get started in this field for the very first time. The curriculum in our online marketing degree can build on your existing knowledge and experience to help strengthen your critical thinking, leadership, and problem-solving skills. Whether you are looking to grow in your current role or explore other areas within the marketing field, our program can help you navigate the opportunities and challenges facing marketing professionals in the 21st century.
Our online Master of Science in Marketing is a 36-credit-hour program that provides graduate training to students like you who have a passion for marketing leadership. In addition to studying a strong core curriculum, you can specialize in a specific area like digital marketing and advertising, sports marketing and media, project management, social media management, or public relations. By receiving such a well-rounded education, you can develop the skills and knowledge you need to work in a variety of sectors – whether you want to work for a business, nonprofit organization, advertising agency, or even conduct freelance or consulting work!
What Will You Study in Our Online Marketing Master’s Degree?
Through this online marketing degree program, you can develop and strengthen your skills in leadership, interpersonal communication, research, and strategic planning. All students in our online marketing master’s program will take the same set of core courses, which are designed to provide you with advanced knowledge of marketing best practices.
Some of the topics you’ll study include:
- Brand management
- Consumer behavior
- Ethical and legal issues in marketing
- Marketing promotions
- Marketing research
- Strategic marketing management
We know that our students’ career goals vary, which is why we’ve designed our marketing master’s degree online to offer you maximum flexibility. In addition to taking core marketing courses, you’ll have the opportunity to select a specialization in an area you’re passionate about.
We offer specializations in topics such as digital marketing and advertising, project management, public relations, social media management, and sports marketing. That way, you can hone your skill set for a particular career and find your niche in the vast world of marketing!
Featured Courses
Degree Information
- This program falls under the School of Business.
- View the Graduate Business Course Guides (login required).
Why Choose Liberty’s Online Degree?
Our online master’s in marketing degree is an industry leader in online marketing programs, giving you the opportunity to study at a school that offers the best in flexible, high-quality academics. The MS in Marketing is 100% online – so you can stay invested in your job, family, and community while taking the next step in your academic and professional journey.
At Liberty, you won’t have to sacrifice quality for flexibility. Liberty holds institutional accreditation through the Southern Association of Colleges and Schools Commission on Colleges (SACSCOC). Additionally, we are ranked in the top 10% of Niche.com’s best online schools in America. By choosing Liberty, you’re choosing a school that is widely recognized for its academic quality, affordability, and accessibility – and you can be confident that the degree you earn will hold weight as an advanced educational credential.
As you pursue your master’s in marketing online, you’ll study under professors who are committed to your success – and who possess the same passion for marketing and communication as you. Our marketing faculty have years of experience as business owners, district managers, project managers, controllers, management development instructors, marketing managers, and many other roles in the field of marketing. You can learn from their vast years of experience, and by combining their knowledge with yours, you can grow as a leader in your field.
Potential Careers with a Master’s in Marketing
- Advertising director
- Brand manager
- Community relations coordinator
- Digital media graphic designer
- E-commerce marketing director
- Market research analyst
- Marketing manager
- Media coordinator
- Product manager
- Project manager
- Promotions manager
- Public relations manager
- Sales manager
- Social media manager
- Sports marketing manager
Degree Options for the MS in Marketing Online
Not only does our marketing master’s online provide a firm foundation in marketing management and research – it also allows you to specialize in an area that you’re passionate about. That way, you can personalize your degree to match your career goals and your personal interests.
So whether you’re interested in sports media, project management, social media, digital advertising, or PR, we have the degree to meet your needs.
Digital Marketing and Advertising
Liberty University’s MS in Marketing – Digital Marketing and Advertising can help equip you to create and implement strategic digital marketing campaigns. In this program, you can learn how to navigate various media technologies, employ effective communication strategies, and spur organizational growth using social media.
View the Degree Completion Plan.
Project Management
Liberty University’s MS in Marketing – Project Management can help equip you with an in-depth understanding of the theory and practice of managing a project from start to finish. This program will integrate leadership and management tools and skills as you navigate through different tasks and initiatives. As a project manager, you will likely oversee a creative team and help them implement appropriate business strategies and marketing analytics – and this program can help prepare you to do just that.
View the Degree Completion Plan.
Public Relations
Liberty University’s MS in Marketing – Public Relations can help you perfect your writing, communication, research, and leadership skills as you prepare to oversee teams of PR specialists. This program will cover important methods and strategies for helping to shape the public’s perception of an organization – allowing your organization to build a positive reputation and accomplish its objectives.
View the Degree Completion Plan.
Social Media Management
Liberty University’s MS in Marketing – Social Media Management provides training on how to plan social media campaigns with a unified marketing focus. Gain the skills needed to implement effective communication strategies in social media and help your organization grow its digital presence.
View the Degree Completion Plan.
Sports Marketing and Media
Liberty University’s MS in Marketing – Sports Marketing and Media can help equip you to manage the sales, promotion, and advertising of athletic organizations and products by providing you with the knowledge and skills essential to merge business strategies with the sports industry.
View the Degree Completion Plan.
Not sure what to choose?
Speak to one of our admissions specialists to help you choose the program that best fits your needs.
Tuition & Aid
Your success is our success, which is why we are committed to providing quality academics at an affordable tuition rate. While other colleges are increasing their tuition, we have frozen tuition rates for the majority of our undergraduate, graduate, and doctoral programs for the past 9 years – and counting.
Graduate Full Time | $565/Credit |
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Graduate Part Time | $615/Credit |
Military Graduate | $275/Credit |
Tuition rates may change annually. For the most current information, please visit our LU Tuition Cost page.
All Tuition & Fees
Financial Aid & Scholarships
Admission Information for the Graduate Degree in Marketing
Admission Requirements
- Apply online or over the phone with an admissions counselor by calling (800) 424-9596.
- A non-refundable, non-transferable $50 application fee will be posted on the current application upon enrollment (waived for qualifying service members, veterans, and military spouses – documentation verifying military status is required).
- Send official college transcripts (mailed as sealed, unopened copies or sent via a direct electronic transcript system). A regionally or nationally accredited bachelor’s degree in business administration or related area with at least a 3.0 GPA is required for admission in good standing. Applicants who have earned a master’s degree or at least 12 graduate credits from an accredited institution will be assessed on the basis of the master’s-level degree work.
- Unofficial transcripts can be used for acceptance purposes with the submission of a Transcript Request Form.
- Undergraduate business prerequisites – Students are required to have 27 hours of undergraduate business coursework on their transcripts. If students do not meet the 27 hours of undergraduate business coursework, they may take the 3 credit hour BMAL 590 course to fulfill this requirement once they are admitted to the program. Students that meet the 27 hours of undergraduate courses in the following areas would not need to take BMAL 590:
- Management
- Organizational Behavior
- Quantitative Analysis (statistics)
- Operations Management
- Marketing
- Ethics
- Economics
- Accounting
- Applicants whose native language is other than English must submit official scores for the Test of English as a Foreign Language (TOEFL) or an approved alternative assessment. For information on alternative assessments or TOEFL waivers, please call Admissions or view the official International Admissions policy.
Preliminary Acceptance
If you are sending in a preliminary transcript for acceptance, you must:
- Be in your final term and planning to start your master’s degree after the last day of class for your bachelor’s degree.
- Complete a Bachelor’s Self-Certification Form confirming your completion date. You may download the form from the Forms and Downloads page or contact an admissions counselor to submit the form on your behalf.
- Submit an official/unofficial transcript to confirm that you are in your final term. The preliminary transcript must show a minimum of 105 completed credit hours.
- If you are a current Liberty University student completing your undergraduate degree, you will need to submit a Degree/Certificate Completion Application.
- Send in an additional, final official transcript with a conferral date on it by the end of your first semester of enrollment in the new master’s degree.
Dual Enrollment
Please see the Online Dual Enrollment page for information about starting graduate courses while finishing your bachelor’s degree.
Transcript Policies
Unofficial College Transcript Policy
Unofficial transcripts combined with a Transcript Request Form can be used for admission. Official transcripts are required within 60 days of the admissions decision or before non-attendance drops for the first set of matriculated classes, whichever comes first, and will prevent enrollment into future terms until all official transcripts have been received.
Before sending unofficial college transcripts, please make sure they include the following:
- Your previous school’s name or logo printed on the document
- Cumulative GPA
- A list of completed courses and earned credit broken down by semester
- Degree and date conferred (if applicable)
Official College Transcript Policy
An acceptable official college transcript is one that has been issued directly from the institution and is in a sealed envelope. If you have one in your possession, it must meet the same requirements. If your previous institution offers electronic official transcript processing, they can send the document directly to luoverify@liberty.edu.
If the student uses unofficial transcripts with a Transcript Request Form to gain acceptance, all official transcripts must be received within 60 days of the admissions decision or before non-attendance drops for the first set of matriculated classes, whichever comes first. Failure to send all official transcripts within the 60-day period will prevent enrollment into future terms until all official transcripts have been received.
Admissions Office Contact Information
Liberty University Online Admissions Verification
1971 University Blvd.
Lynchburg, VA 24515
Military
Liberty University is dedicated to providing world-class educational experiences to military students across the globe.
Who May Qualify?
- Active Duty
- Reserve/National Guard
- Veterans/Retirees
- Spouses of Service Members and Veterans/Retirees
- Current Department of Defense Employees
Available Benefits:
- Tuition discounts – $275 per credit hour for graduate courses
- Additional discount for veterans who service in a civilian capacity as a First Responder (less than $625 per course)*
- 8-week courses, 8 different start dates each year, and no set login times (may exclude certain courses such as practicums, internships, or field experiences)
*Not applicable to certificates.
Tuition rates may change annually. For the most current information, please visit our LU Tuition Cost page.
Frequently Asked Questions
What are the benefits of an online master’s in marketing?
The driving force behind earning your master’s degree in marketing could be a variety of things. Maybe you’ve previously worked or earned a degree in a different field, and you want a master’s degree that can help you enter the field of marketing. Perhaps you’ve been a marketing professional for years, and you’re interested in improving your skills, pursuing a promotion, or earning a pay raise. No matter what your goals are, our master’s in marketing online can help you prepare for exciting opportunities as you develop your leadership and communication skills.
Are there ways to finish the program faster?
You may be able to earn course credit for relevant life experience through our Experience Plus program.
Are there networking opportunities in the program?
As an online Liberty student, you can network with marketing professionals from across the country.
How long does it take to earn an online master’s degree in marketing?
The amount of time you spend on your online marketing master’s degree will depend on a number of factors, such as your number of transfer credits, your success in each course, and the number of classes you take each semester. You can potentially transfer in up to 50% of your total graduate marketing degree, allowing you to finish sooner. And, with Liberty’s 100% online, 8-week courses, you’ll have the freedom to fit your classes into your busy schedule.
Are online marketing programs respected?
Like many students, you may be wondering whether an online master’s degree in marketing offers the same rigor and credibility as an on-campus program. At Liberty, you can be confident that the degree you earn will be of the highest quality.
Liberty University is accredited by the Southern Association of Colleges and Schools Commission on Colleges (SACSCOC). Our commitment to excellence also helped us rank in the top 10% of Niche.com’s best online schools in America. You can rest assured that our master’s in marketing online meets high academic standards and accreditation requirements – and that it can help you get where you want to go.
Is the GRE required for the master’s in marketing?
We want to make our degrees available to as many students as possible, which is why our online marketing master’s program does not require the GRE or any other standardized tests for admission. For more information about what is needed to apply, see the admission information section above.
What’s the difference between an MS in Marketing and an MBA in Marketing?
The goal of a Master of Business Administration (MBA) is to provide a broad, well-rounded business education. MBA students may be able to add on a specialization in a particular area that interests them, like marketing. Still, the degree as a whole focuses primarily on business-specific topics. If you would like to focus mainly on business with the option to take some marketing courses, you may be interested in Liberty’s MBA in Marketing.
In contrast, a Master of Science (MS) degree is typically more targeted and specialized than an MBA. It allows you to dive deep into a specific discipline rather than covering many different areas. If you want to look specifically at methods, strategies, and research for marketing professionals, Liberty’s MS in Marketing may be a great fit for you.
What can you do with a master’s degree in marketing?
If you already work in marketing, earning a master’s in marketing online may help you pursue a promotion or boost your earning potential. You can also develop skills that may help you perform better in your current role, or you could gain the know-how to explore other opportunities in the field – such as switching from search engine marketing to social media marketing.
Or maybe you’re new to the field of marketing, and you want to develop a solid understanding of marketing principles so you can get your career started. If so, an MS in Marketing can help provide the foundational knowledge and skills you need to confidently enter the workplace and pursue job opportunities for marketing professionals.
Here are just some of the roles you could pursue with a master’s in marketing online:
- Advertising director
- Brand manager
- Market research analyst
- Marketing manager
- Public relations manager
- Social media manager
Additionally, depending on the specific institution, you may be able to pursue teaching positions at colleges or universities.
What is the best degree to pursue after a master’s in marketing?
Our marketing master’s program provides valuable training that can help you pursue career advancement and new job opportunities. It also serves as an excellent stepping stone to a doctoral program. Depending on your specific career goals, you may decide that a master’s degree is the final step you need to take in your educational journey – or you may find that earning a doctoral degree can help open up additional doors of opportunity and enable you to further hone your skill set.
If you decide to pursue a doctorate after completing your Master of Science in Marketing online, Liberty has options! Interested in continuing your study of communication or digital media at the doctoral level? If so, you may be interested in our PhD in Communication or our PhD in Strategic Media! If you want to gain practical, hands-on skills for marketing in a business setting, you may want to consider our Doctor of Business Administration (DBA) in Marketing.
We also offer many doctoral degrees in other fields. Some doctoral degrees require completion of a particular master’s degree for admission while others are open to applicants from a wide range of educational backgrounds. To learn more about the admission requirements for Liberty’s doctoral degrees, visit our online doctoral programs page.
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- Overview
- What Will You Study?
- What Sets Us Apart?
- Potential Careers
- Specializations
- Tuition & Aid
- Admission Information
- Military
- FAQs
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