Online Masters In Marketing
Credit Hours
Years (Avg.)
Class Type 100% online, 8-week courses
Next Start Date Oct 25, 2021
Transfer Credits Transfer in up to 50% of the degree total
Accreditation Liberty University is accredited by SACSCOC
Learning and Career Outcomes
Degree Highlights
Military Benefits
Admission Requirements

Master Strategies for Success in Sales with Liberty’s Online Marketing Degree

Liberty University’s master’s in marketing degree is one of the leading online marketing programs, which provides practical knowledge to students seeking the necessary skills for their career in marketing. The curriculum in our online marketing degree builds on your knowledge and experience to grow critical thinking, leadership, and industry skills. Whether you are seeking to grow in your current role or explore other areas within the marketing field, our program is designed to equip you with the knowledge and training you’ll need.

Our online Master of Science in Marketing is a 36-hour program that provides graduate training to students with a passion for marketing leadership. In addition to a strong core curriculum, students can specialize in marketing areas like digital marketing and advertising, sports marketing and media, project management, or public relations. Following the mission of Liberty University, the graduate faculty seeks to educate the whole person, developing the values, knowledge, and skills individuals need to impact their world through marketing.

Why a Master’s in Marketing?

The driving force behind earning your master’s degree in marketing could be a variety of things. Maybe you’re just starting out in marketing, and you’ve already earned a bachelor’s degree. Perhaps you’ve been in marketing for years, and you’re interested in a promotion or a pay increase. Or you might be really passionate about advertising for your favorite brand or cause.

You’re excited about the idea of getting your degree, but you may be asking yourself, “Is a master’s in marketing worth it?” Well, the answer to that is “Yes!” Based on statistics, you could potentially see a payout both in your professional and personal life.

Here are some benefits you might enjoy as a graduate of our marketing program:

  • With a master’s in marketing, you may be eligible for improved compensation. Marketing managers have an average annual salary of $142,170.*
  • You can become well-versed in marketing and have the potential to impact a variety of fields like business, advertising, medicine, and more.
  • Earning your master’s allows you to enjoy more job opportunities with a projected 6% increase in marketing-related jobs through 2028.**

Why Choose Liberty University’s Master’s Degree in Marketing?

Our online master’s in marketing degree is an industry leader in online marketing programs taught by professionals with real-world experience in social and leadership settings. This degree is offered completely online, allowing you to remain active in your job, with your family, and in your community without the worry of having to take courses on campus.

Liberty’s online marketing professors are chosen with you in mind. As you pursue your master’s in marketing online, you will learn from professors who started out with the same passion as you. The faculty at Liberty have experience as business owners, district managers, project managers, controllers, management development instructors, marketing managers, and nearly every other specialty the field of marketing touches in a professional and administrative setting. You will learn from their vast years of experience, and combined with your knowledge, you’ll grow in practice and leadership.

Liberty University and the School of Business have a mission to Train Champions for Christ as well as build up strong businessmen and women. Through our online master’s in marketing, you can gain the essential skills and tools needed in the real world through flexible, online courses.

*Bureau of Labor Statistics, U.S. Department of Labor, at Occupational Employment and Wages, May 2018: 11-2021 Marketing Managers (viewed online June 24, 2021). Cited projections may not reflect local and/or short-term economic or job conditions and do not guarantee actual job growth.

**Bureau of Labor Statistics, U.S. Department of Labor, at Advertising, Promotions, and Marketing Managers (viewed online June 24, 2021). Cited projections may not reflect local and/or short-term economic or job conditions and do not guarantee actual job growth.

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Personalize Your Degree with a Specialization

When considering marketing programs, there are a variety of professional areas that you may be excited about. And the good news is that Liberty has several options for you to choose from. This will allow you to personalize your degree to both your career goals and your personal interests.

So whether you’re interested in sports media, management, digital advertising, or PR, we have the degree to meet your needs.

Digital Marketing and Advertising

Project Management

Public Relations

Social Media Management

Sports Marketing and Media

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What Will You Learn in Our Online Marketing Degree?

Our students’ career goals vary, and that is why we are among the top universities for students seeking a master’s degree in marketing. Our online marketing degree is also an excellent alternative to an MBA program. Online marketing degree courses integrate various specializations with a marketing focus to make sure your degree is pointed towards what you are passionate about. You can choose to personalize your online marketing degree through a deeper understanding of strategic digital marketing or learn leadership and management tools and skills.

In our online marketing degree, you can develop and expound on skills in public relations, time management, and interpersonal communication. For instance, you could merge business with a passion for sports by specializing in sports marketing and media. Liberty University seeks to equip you with the knowledge and skills you need to be confident as you enter the workforce.

What Will a Master’s in Marketing Do for Me?

Take a look at some of the ways your degree can benefit you:

  • Increased job opportunities and marketability
  • Higher earning potential
  • Finely-tuned knowledge about marketing analytics and advertising techniques
  • The expertise to develop a business strategy that can be used in your current job, towards future career aspirations, or in personal business endeavors

Potential Careers with a Master’s in Marketing

 Here are some of the positions that may be available to you once you’ve earned your degree:

  • Community relations coordinator
  • Digital marketing manager
  • Digital media graphic designer
  • Media coordinator
  • Project manager
  • Public relations manager
  • Sports marketing manager

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    Highlights of the Online Marketing Degree

    • We are recognized by multiple institutions for our academic quality, affordability, and accessibility. Our commitment to excellence also helped us rank among’s top 10 online schools in America. Earning your online marketing degree from a nonprofit university with this kind of recognition can help set you apart from others in your field.
    • Tuition for our online marketing degree program has not increased in 6 years. While many other online colleges have raised tuition, Liberty has been able to keep costs low as a nonprofit university.
    • You can complete your master’s in marketing degree online in as little as 1.5 years.
    • Students benefit from networking opportunities with other professionals in the program from around the country.

    Online Marketing Degree Information

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    Online Marketing Degree Military Benefits

    Liberty University is dedicated to providing world-class educational experiences to military students across the globe. Whether you are a current service member, discharged or retired from service, or the spouse of a service member or veteran, we are here to support you every step of the journey.

    As a thank-you for your dedication and service to our country, Liberty is honored to serve and support you in your pursuit of online education by offering the following benefits:

    • Tuition discounts – $275 per credit hour for graduate courses
    • Additional discount for veterans who serve in a civilian capacity as a First Responder (less than $625 per course)
    • 8-week courses, 8 different start dates each year, and no set login times (may exclude certain courses such as practicums, internships, or field experiences)

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    Admission Requirements for the Master of Science in Marketing

    A regionally or nationally accredited bachelor’s degree with a 3.0 or above cumulative GPA is required for admission in good standing. Please visit our admission requirements page for more detailed admissions-related information.

    All applicants must submit the following:

    • Admission application
    • Application fee*
    • Official college transcripts
    • Unofficial college transcripts may be accepted with a completed official transcript request form**
    • Proof of English proficiency

    *There is no upfront application fee; however, a deferred $50 application fee will be assessed during Financial Check-in. This fee is waived for qualifying service members, veterans, and military spouses – documentation verifying military status is required.

    **An official transcript is needed within 60 days of acceptance or before non-attendance drops for the first set of matriculated classes, whichever comes first.

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