Master of Science in Marketing – Public Relations Learn to Improve a Business’ Reputation in the Market with Our ACBSP-Accredited Degree
36
Credit Hours
100% online, 8-week courses
Transfer in up to 50% of the degree total
Our Master of Science (MS) in Marketing – Public Relations Online Degree Can Help You Cast a Spotlight on Your Business
Liberty University’s online Master of Science (MS) in Marketing – Public Relations (PR) degree can set you on the path to business success by developing your professional abilities, nurturing your communication skills, and enhancing your public relations expertise.
With studies in media technologies and strategic digital communication, our public relations and marketing degree can help equip you with a fundamental understanding of how marketing and content creation improves your business’s reputation in the market. The online public relations degree can help you build the skill set needed to promote any business through marketing and PR.
The online master’s in public relations and marketing was created to provide insight into marketing best practices in a program of study that can be completed in 36 credit hours — all while you continue to work and stay connected with your family, church, and community. Partner with us, gain an advanced understanding of marketing and public relations that can help set you apart from your peers, and take your career to new heights.
Why Choose Liberty’s Online Marketing – Public Relations Master’s Program?
If you want to break into the marketing industry and represent your business to the world, Liberty University’s marketing and public relations online degree is designed to equip you with state-of-the-art tools and techniques for reaching your business’s top markets and streamlining the use of business assets.
Our marketing and public relations degree can help you learn how to use marketing analytics, digital media, and social networks to increase your brand’s recognition and spearhead marketing campaigns, all while managing the public’s perception of your business and increasing its influence. Marketing and PR professionals play an integral role in the success of their organizations, and the importance of their work often warrants above-average pay.
Liberty’s mission to Train Champions for Christ means that we seek to produce professionals who are ethical, biblically responsible business experts. Whether you are currently working in public relations, leading a marketing team, or looking to start a new career, our online public relations master’s degree can help you stand out as a Christ-centered professional.
What Will You Study in the Online Marketing Master’s Degree in Public Relations?
The online Master of Science in Marketing – Public Relations degree can help you develop a mastery of marketing strategies and public relations functions in a variety of industries and business roles so you can be a marketable and flexible asset. You will study how to establish complex and innovative marketing solutions to meet corporate communication needs, as well as how to assess and mitigate brand image issues.
You can also learn how proper messaging can make or break a business’s market influence. Through the public relations area of study, you will engage in relations problem analysis, strategic planning for relations response, messaging development, and tactical solutions to handle any situation.
Our online master’s in marketing and public relations degree is divided into two sections: core courses and public relations online courses. Your core courses offer an overview of strategic marketing management, marketing promotions, supply chain management, and marketing research. You will also study consumer behavior, ethical and legal issues in marketing, and brand management.
The public relations section of this degree covers communication and conflict in organizational and cultural contexts. The public relations specialization also includes a study of media technologies, communication strategies, and strategic communication campaigns for the digital age.
Potential Career Opportunities
Marketing and public relations professionals can work in a variety of ways for business organizations across the nation and internationally. Potential careers you can pursue with our online marketing and public relations degree include:
- Account executive
- Community relations coordinator
- Marketing/public relations researcher
- Product manager
- Public relations coordinator
- Public relations manager
- Sales manager
Featured Courses
Degree Information
- This program falls under the School of Business.
- View the Graduate Business Course Guides (login required).
Degree Completion Plan
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Tuition & Aid
Your success is our success, which is why we are committed to providing quality academics at an affordable tuition rate. While other colleges are increasing their tuition, we have frozen tuition rates for the majority of our undergraduate, graduate, and doctoral programs for the past 9 years – and counting.
Graduate Full Time | $565/Credit |
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Graduate Part Time | $615/Credit |
Military Graduate | $275/Credit |
All Tuition & Fees
Financial Aid & Scholarships
Admission Information for the Master of Science in Marketing — Public Relations
Admission Requirements
- Apply online or over the phone with an admissions counselor by calling (800) 424-9596.
- A non-refundable, non-transferable $50 application fee will be posted on the current application upon enrollment (waived for qualifying service members, veterans, and military spouses – documentation verifying military status is required).
- Send official college transcripts (mailed as sealed, unopened copies or sent via a direct electronic transcript system). A regionally or nationally accredited bachelor’s degree with at least a 3.0 GPA is required for admission in good standing. Applicants who have earned a master’s degree or at least 12 graduate credits from an accredited institution will be assessed on the basis of the master’s-level degree work.
- Unofficial transcripts can be used for acceptance purposes with the submission of a Transcript Request Form.
- Undergraduate business prerequisites – Students are required to have 27 hours of undergraduate business coursework on their transcripts. If students do not meet the 27 hours of undergraduate business coursework, they may take the 3 credit hour BMAL 590 course to fulfill this requirement once they are admitted to the program. Students that meet the 27 hours of undergraduate courses in the following areas would not need to take BMAL 590:
- Management
- Organizational Behavior
- Quantitative Analysis (statistics)
- Operations Management
- Marketing
- Ethics
- Economics
- Accounting
- Applicants whose native language is other than English must submit official scores for the Test of English as a Foreign Language (TOEFL) or an approved alternative assessment. For information on alternative assessments or TOEFL waivers, please call Admissions or view the official International Admissions policy.
Preliminary Acceptance
If you are sending in a preliminary transcript for acceptance, you must:
- Be in your final term and planning to start your master’s degree after the last day of class for your bachelor’s degree.
- Complete a Bachelor’s Self-Certification Form confirming your completion date. You may download the form from the Forms and Downloads page or contact an admissions counselor to submit the form on your behalf.
- Submit an official/unofficial transcript to confirm that you are in your final term. The preliminary transcript must show a minimum of 105 completed credit hours.
- If you are a current Liberty University student completing your undergraduate degree, you will need to submit a Degree/Certificate Completion Application.
- Send in an additional, final official transcript with a conferral date on it by the end of your first semester of enrollment in the new master’s degree.
Dual Enrollment
Please see the Online Dual Enrollment page for information about starting graduate courses while finishing your bachelor’s degree.
Transcript Policies
Unofficial College Transcript Policy
Unofficial transcripts combined with a Transcript Request Form can be used for admission. Official transcripts are required within 60 days of the admissions decision or before non-attendance drops for the first set of matriculated classes, whichever comes first, and will prevent enrollment into future terms until all official transcripts have been received.
Before sending unofficial college transcripts, please make sure they include the following:
- Your previous school’s name or logo printed on the document
- Cumulative GPA
- A list of completed courses and earned credit broken down by semester
- Degree and date conferred (if applicable)
Official College Transcript Policy
An acceptable official college transcript is one that has been issued directly from the institution and is in a sealed envelope. If you have one in your possession, it must meet the same requirements. If your previous institution offers electronic official transcript processing, they can send the document directly to luoverify@liberty.edu.
If the student uses unofficial transcripts with a Transcript Request Form to gain acceptance, all official transcripts must be received within 60 days of the admissions decision or before non-attendance drops for the first set of matriculated classes, whichever comes first. Failure to send all official transcripts within the 60-day period will prevent enrollment into future terms until all official transcripts have been received.
Admissions Office Contact Information
Liberty University Online Admissions Verification
1971 University Blvd.
Lynchburg, VA 24515
Ready to Apply?
Submit your application online or over the phone.
Military
Liberty University is dedicated to providing world-class educational experiences to military students across the globe.
Who May Qualify?
- Active Duty
- Reserve/National Guard
- Veterans/Retirees
- Spouses of Service Members and Veterans/Retirees
- Current Department of Defense Employees
Available Benefits:
- Tuition discounts – $275 per credit hour for graduate courses
- Additional discount for veterans who service in a civilian capacity as a First Responder (less than $625 per course)*
- 8-week courses, 8 different start dates each year, and no set login times (may exclude certain courses such as practicums, internships, or field experiences)
*Not applicable to certificates.
Frequently Asked Questions
Who is Liberty University accredited by?
Liberty University is accredited by the Southern Association of Colleges and Schools Commission on Colleges (SACSCOC).
What is the benefit of doing this program online?
As an online student, you will have the opportunity to network with leaders and experts in the marketing and public relations field from across the country.
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