Strategic Marketing Management – BUSI 520
CG • Section 8WK • 11/08/2019 to 04/16/2020 • Modified 02/01/2024
Course Description
For information regarding prerequisites for this course, please refer to the Academic Course Catalog.
Rationale
In order to market successfully and efficiently, a marketer must thoroughly understand and properly apply the principles of managing a marketing strategy. Developing a strategic marketing plan is a multifaceted task that requires research, analysis, and decision making. This course provides the student with knowledge and practice related to crafting a viable marketing plan.
Course Assignment
Textbook readings and lecture presentations
After reading the Course Syllabus and Student Expectations, the student will complete the related checklist found in the Course Overview.
Discussions (2)
Discussions are collaborative learning experiences. Therefore, the student will create a thread in response to 1 of the available topics. The thread must be at least 600 words, reference at least 2 scholarly or practitioner sources in addition to the course textbook in current APA format, and demonstrate course-related knowledge. In addition to the thread, the student will reply to at least 2 other classmates’ threads. Each reply must be least 250 words and reference at least 1 scholarly or practitioner source in addition to the course textbook in current APA format.
Marketing Management Individual Project (MMIP) Assignments (6)
Discover Marketing Management Assignment
Each student must provide a description of the product/service and a brief history of the firm that produces the product/service. Assignments must include a title page that has the name of the project topic and the specific questions being addressed from the prompt, be at least 600 words (12-point Times New Roman font, double spaced), and include a separate references page. The same project topic must be used in all installments. This will be reviewed for plagiarism by Turnitin.
Use Information to Drive Marketing Decisions Assignment
Each student must analyze the consumer market and market segments for its product/service. Assignments must include a title page that has the name of the project topic and the specific questions being addressed from the prompt, be at least 600 words (12-point Times New Roman font, double spaced), and include a separate references page. The same project topic must be used in all installments. This will be reviewed for plagiarism by Turnitin.
Develop Value Offering Product Experience Assignment
Each student must describe the positioning, competition, and branding for the product/service. Assignments must include a title page that has the name of the project topic and the specific questions being addressed from the prompt, be at least 600 words (12-point Times New Roman font, double spaced), and include a separate references page. The same project topic must be used in all installments. This will be reviewed for plagiarism by Turnitin.
Price and Deliver Value Offering Assignment
Each student must describe the support services, pricing, and distribution of the product/service. Assignments must include a title page that has the name of the project topic and the specific questions being addressed from the prompt, be at least 600 words (12-point Times New Roman font, double spaced), and include a separate references page. The same project topic must be used in all installments. This will be reviewed for plagiarism by Turnitin.
Communicate the Value Offering Assignment
Each student must analyze the promotions and socially responsible marketing associated with the product/service. Assignments must include a title page that has the name of the project topic and the specific questions being addressed from the prompt, be at least 600 words (12-point Times New Roman font, double spaced), and include a separate references page. The same project topic must be used in all installments. This will be reviewed for plagiarism by Turnitin.
Recommendations Assignment
Each student will submit a 600-word recommendations document based on information gathered over the course of the session while completing the project installments. A minimum of five strategic and five operational recommendations must be offered. The student will add scriptural integration throughout the recommendations, quoting relevant scripture verses as appropriate. There must be a minimum of 10 relevant scriptural quotes found throughout the recommendations document, with their relevance to the recommendations explained. This must include a title page, a brief introduction delineating the recommendations, and a separate section (with heading) for each recommendation. At least 5 scholarly or practitioner sources (in addition to the Bible) must be used. The 600-word requirement does not include the title page, scriptural quotes, or references. The same project topic must be used in all installments. This will be reviewed for plagiarism by Turnitin.
Integration of Faith and Learning Assignments (2)
The student will complete 2 Integration of Faith and Learning (IFL) essays that are at least 500 words each, use 2 scholarly or practitioner sources, are in current APA format, and are submitted as Microsoft Word documents. The student will contemplate the assigned Scripture verse and relate it to marketing management. This will be reviewed for plagiarism by Turnitin.
