MS in Marketing – Project Management Lead Marketing Campaigns with Our ACBSP-Accredited Degree
36
Credit Hours
100% online, 8-week courses
Transfer in up to 50% of the degree total
Build Your Company’s Brand with a Project Management and Marketing Degree
Are you a marketing professional looking to advance to a managerial role? If so, Liberty’s online Master of Science (MS) in Marketing – Project Management degree can equip you to excel as a strategic communication expert in corporate, nonprofit, and small business settings.
This program teaches innovative techniques for leading marketing campaigns and building brand awareness among target audiences. You’ll learn how to oversee projects from start to finish and develop creative solutions to advertising challenges. Ultimately, you’ll gain the tools you need to become an outstanding leader — one who fosters a positive work environment and inspires your colleagues to fulfill your company’s mission.
Partner with us and prepare to lead in your industry as a digital marketing and advertising expert.
Why Choose Liberty University’s Digital Marketing Master’s Program?
This degree is designed to teach skills in project management for marketing professionals. To fulfill our mission of Training Champions for Christ, we’ll equip you with practical knowledge, a diverse skill set, and the ability to live out biblical principles in the world of business. We can help you achieve your goals — whether you’re looking to earn a terminal degree, advance to higher-level roles in your field, or launch a new career altogether.
In this program, you’ll learn from professors who have years of experience working in business and marketing. They are ready to come alongside you as you take this important next step in your education journey. Our faculty are eager to help you thrive professionally, academically, and spiritually. If you want to study under industry experts with real-world expertise, then Liberty is for you!
We’re committed to providing an education that fits your schedule. That’s why this program is offered online. Additionally, the classes have no set login times. With this flexible format, you can complete your coursework wherever and whenever it’s most convenient for you!
What Will You Study in Our MS in Marketing – Project Management Courses?
In this program, you’ll dive into foundational marketing topics, including brand management, supply chain management, marketing analytics, and promotions. You’ll also learn how to conduct market research and analyze customer behavior so you can develop marketing campaigns that reach target audiences. Our professors can equip you to make business decisions that are morally and financially sound, as well as evaluate the ethical and legal issues facing today’s marketing managers.
Develop the leadership, communication, and problem-solving skills you need to succeed as a marketing project manager. Our courses explore how to develop marketing strategies that align with your organization’s mission and values. You will also learn how to manage various project resources, including time, money, and human capital. With this knowledge, you can help boost your company’s sales, establish client trust, and build brand awareness among consumers using effective marketing techniques.
Learn how to promote your organization’s products and services. Liberty’s project management cognate will train you to assess risks and costs, set and meet project deadlines, and provide the support your employees need to accomplish tasks efficiently.
Join us and prepare to help businesses of all sizes gain a competitive advantage in the local, national, and international market.
Potential Career Opportunities
Earning your master’s in marketing can help you pursue new job opportunities, advance in your current field, or earn a higher salary. In particular, you’ll be equipped to fill managerial positions within your company.
Some of the roles you may qualify for after completing this program include:
- Administrative services manager
- Advertising manager
- Marketing manager
- Postsecondary education administrator
- Promotions manager
- Public relations manager
- Sales manager
Featured Courses
Degree Information
- This program falls under the School of Business.
- View our Graduate Business Course Guides (login required).
Degree Completion Plan
Not sure what to choose?
Speak to one of our admissions specialists to help you choose the program that best fits your needs.
Tuition & Aid
Your success is our success, which is why we are committed to providing quality academics at an affordable tuition rate. While other colleges are increasing their tuition, we have frozen tuition rates for the majority of our undergraduate, graduate, and doctoral programs for the past 9 years – and counting.
Graduate Full Time | $565/Credit |
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Graduate Part Time | $615/Credit |
Military Graduate | $275/Credit |
Tuition rates may change annually. For the most current information, please visit our LU Tuition Cost page.
All Tuition & Fees
Financial Aid & Scholarships
Admission Information for Liberty University’s Project Management in Marketing Program
Admission Requirements
- Apply online or over the phone with an admissions counselor by calling (800) 424-9596.
- A non-refundable, non-transferable $50 application fee will be posted on the current application upon enrollment (waived for qualifying service members, veterans, and military spouses – documentation verifying military status is required).
- Send official college transcripts (mailed as sealed, unopened copies or sent via a direct electronic transcript system). A regionally or nationally accredited bachelor’s degree with at least a 3.0 GPA is required for admission in good standing. Applicants who have earned a master’s degree or at least 12 graduate credits from an accredited institution will be assessed on the basis of the master’s-level degree work.
- Unofficial transcripts can be used for acceptance purposes with the submission of a Transcript Request Form.
- Undergraduate business prerequisites – Students are required to have 27 hours of undergraduate business coursework on their transcripts. If students do not meet the 27 hours of undergraduate business coursework, they may take the 3 credit hour BMAL 590 course to fulfill this requirement once they are admitted to the program. Students that meet the 27 hours of undergraduate courses in the following areas would not need to take BMAL 590:
- Management
- Organizational Behavior
- Quantitative Analysis (statistics)
- Operations Management
- Marketing
- Ethics
- Economics
- Accounting
- Applicants whose native language is other than English must submit official scores for the Test of English as a Foreign Language (TOEFL) or an approved alternative assessment. For information on alternative assessments or TOEFL waivers, please call Admissions or view the official International Admissions policy.
Preliminary Acceptance
If you are sending in a preliminary transcript for acceptance, you must:
- Be in your final term and planning to start your master’s degree after the last day of class for your bachelor’s degree.
- Complete a Bachelor’s Self-Certification Form confirming your completion date. You may download the form from the Forms and Downloads page or contact an admissions counselor to submit the form on your behalf.
- Submit an official/unofficial transcript to confirm that you are in your final term. The preliminary transcript must show a minimum of 105 completed credit hours.
- If you are a current Liberty University student completing your undergraduate degree, you will need to submit a Degree/Certificate Completion Application.
- Send in an additional, final official transcript with a conferral date on it by the end of your first semester of enrollment in the new master’s degree.
Dual Enrollment
Please see the Online Dual Enrollment page for information about starting graduate courses while finishing your bachelor’s degree.
Transcript Policies
Unofficial College Transcript Policy
Unofficial transcripts combined with a Transcript Request Form can be used for admission. Official transcripts are required within 60 days of the admissions decision or before non-attendance drops for the first set of matriculated classes, whichever comes first, and will prevent enrollment into future terms until all official transcripts have been received.
Before sending unofficial college transcripts, please make sure they include the following:
- Your previous school’s name or logo printed on the document
- Cumulative GPA
- A list of completed courses and earned credit broken down by semester
- Degree and date conferred (if applicable)
Official College Transcript Policy
An acceptable official college transcript is one that has been issued directly from the institution and is in a sealed envelope. If you have one in your possession, it must meet the same requirements. If your previous institution offers electronic official transcript processing, they can send the document directly to luoverify@liberty.edu.
If the student uses unofficial transcripts with a Transcript Request Form to gain acceptance, all official transcripts must be received within 60 days of the admissions decision or before non-attendance drops for the first set of matriculated classes, whichever comes first. Failure to send all official transcripts within the 60-day period will prevent enrollment into future terms until all official transcripts have been received.
Admissions Office Contact Information
Liberty University Online Admissions Verification
1971 University Blvd.
Lynchburg, VA 24515
Ready to Apply?
Submit your application online or over the phone.
Military
Liberty University is dedicated to providing world-class educational experiences to military students across the globe.
Who May Qualify?
- Active Duty
- Reserve/National Guard
- Veterans/Retirees
- Spouses of Service Members and Veterans/Retirees
- Current Department of Defense Employees
Available Benefits:
- Tuition discounts – $275 per credit hour for graduate courses
- Additional discount for veterans who service in a civilian capacity as a First Responder (less than $625 per course)*
- 8-week courses, 8 different start dates each year, and no set login times (may exclude certain courses such as practicums, internships, or field experiences)
*Not applicable to certificates.
Tuition rates may change annually. For the most current information, please visit our LU Tuition Cost page.
Frequently Asked Questions
What is project management in marketing?
Project managers play a vital role in marketing campaigns. They oversee projects from start to finish, equip team members to carry out tasks properly and efficiently, and bring together all of the smaller pieces to develop a marketing campaign that’s creative, targeted, and effective. Strong advertising campaigns are vital to a company’s success — and experienced project managers can ensure these campaigns are executed effectively and efficiently.
What is a master’s in marketing management degree?
Liberty’s MS in Marketing – Project Management degree can equip you with the theoretical and practical knowledge you need to work in managerial marketing roles. With the skills you will gain in this program, you can work your way up from being a project manager to overseeing an organization’s entire marketing department.
Should I get an MBA or a master’s in marketing?
An MBA and a Master of Science are both valuable degrees that can help you take the next step in your career. But which degree is best for marketing professionals?
MBA programs cover a wide range of business topics, while our online MS in Marketing can equip you specifically for roles in marketing and communications. In other words, an MBA is a broader degree that teaches fundamental business skills. In contrast, an MS in Marketing provides more targeted, specialized training in strategic communication methods.
If you want to develop your marketing skills as well as gain advanced business knowledge, you may want to consider Liberty’s Master of Business Administration (MBA) in Marketing. Or, if you want to focus primarily on marketing and advertising, our MS in Marketing may be right for you.
How Can I Become Qualified to Pursue Your Certified Associate in Project Management (CAPM) Certification?
This master’s program will help you prepare to sit for the Certified Associate in Project Management (CAPM) examination. Earn your degree at Liberty and gain a firm grasp on the skills and knowledge included on the exam.
The CAPM certification is a valuable credential conferred through the Project Management Institute (PMI). It can do the following:
- Demonstrate your ability to professionally navigate a variety of challenges in project management
- Equip you for new career paths within the field of marketing management
- Give employers confidence in your ability to effectively manage projects and teams
- Help you advance in your current career
How flexible is this program?
Our online classes are only 8 weeks long, with 8 different start dates offered each year and no set login times.
What will this program prepare me for?
This program can equip you to earn your CAPM credential, which is a valuable marketing project management certification that can help you stand out from other job candidates.
What resources are available to me as a student?
As an online Liberty student, you can access a wealth of resources through our top-notch research portal.
Is there a way for me to build my network while in the program?
Network with marketing students, faculty, and professionals from across the country while completing your marketing management project degree.
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