Masters In Sports Marketing
Credit Hours
Years (Avg.)
Class Type
100% online, 8-week courses
Transfer Credits
Transfer in up to 50% of the degree total
Next Start Date
Jan 15, 2024
Liberty University is accredited by SACSCOC

Take Your Love of Athletics to the Next Level with a Sports Marketing Master’s Program

Have you ever wanted to work for an athletic organization or professional sports team? Liberty University’s Master of Science in Marketing – Sports Marketing and Media degree can set you on the path to success. Through this program, you can develop your professional skills, nurture your business intuition, and cultivate your passion for sports.

The courses in this program cover topics like sport marketing, public relations, and sport development and sales. You can build a fundamental understanding of how marketing and content creation are integrated into the everyday operations of sports businesses. Liberty’s sports marketing degree can allow you to gain the knowledge and skills needed to promote sports businesses effectively.

We have created our Master of Science in Marketing – Sports Marketing and Media degree with your success in mind. The sports marketing track is designed to provide you with industry best practices for the specific types of marketing and media relevant to the world of athletics.

Is sports marketing a good career?

Whether or not sports marketing is a good career for you will depend on your interests and goals. To decide if sports marketing grad school is the right path for you, answer these questions:

  • Are you passionate about athletics?
  • Do you enjoy writing, promotion, managing, and interacting with the public and clients?
  • Are you interested in a fast-paced and diverse career?
  • Do you want a high earning potential?

If you answered “yes” to any of these questions, then a sports marketing and media program is for you! This program can help you pursue your interests in a career that is likely to yield a high salary.

What are the benefits of pursuing a master’s in marketing with Liberty University?

Do you need a master’s degree in marketing?

What can you do with a master’s degree in marketing?

Can you major in sports marketing?

How much money can you make in sports marketing?

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Why Choose Liberty’s Sports Marketing Master’s Degree?

Liberty University’s M.S. in Marketing – Sports Marketing and Media degree program can help you integrate biblical principles into your professional life. Whether you are currently working in the field of athletics or looking to start a new career, our online master’s in sports marketing and media can help you stand out as an ethical, value-driven professional of integrity.

Our goal is to support you as both a student and professional. Pursuing your master’s shouldn’t mean putting your life on hold, and with our 100% online format, it doesn’t. You can complete this degree in just 1.5 years – allowing you to continue doing what’s important to you while earning your degree.

What Will You Learn in Our Online Sports Marketing Degree?

This exciting sports marketing degree is designed to give you a background in marketing, media, and business that you can easily apply to your career. The combination of courses in this degree program will provide you with a well-rounded education. You will complete courses in public relations and the business aspects of marketing, sales, and development. 

The sports marketing and media concentration provides a quality education based on biblical principles to help you form a solid ethical and value-driven approach to marketing and media. By the end of the program, you can graduate knowing how to combine modern practices and theories with a Christian worldview in a way that will help you succeed in your career.

Featured Courses
Degree Information
Military Benefits
Admission Requirements

Admission Requirements for the M.S. in Marketing – Sports Marketing and Media

A regionally or nationally accredited bachelor’s degree with a 3.0 or above cumulative GPA is required for admission in good standing. Please visit our admission requirements page for more detailed admissions-related information.

All applicants must submit the following:

  • Admission application
  • Application fee*
  • Official college transcripts
  • Unofficial college transcripts may be accepted with a completed official transcript request form**
  • Proof of English proficiency (for applicants whose native language is other than English)

*There is no upfront application fee; however, a deferred $50 application fee will be assessed during Financial Check-In. This fee is waived for qualifying service members, veterans, and military spouses – documentation verifying military status is required.

**An official transcript is needed within 60 days of acceptance or before non-attendance drops for the first set of matriculated classes, whichever comes first.

Military Benefits for Our Sports Marketing Degree Online

Liberty University is dedicated to providing world-class educational experiences to military students across the globe. Whether you are a current service member, discharged or retired from service, or the spouse of a service member or veteran, we are here to support you every step of the journey.

As a thank-you for your dedication and service to our country, Liberty is honored to serve and support you in your pursuit of online education by offering the following benefits: 

  • Tuition discounts – $275 per credit hour for graduate courses
  • Additional discount for veterans who serve in a civilian capacity as a First Responder (less than $625 per course)
  • 8-week courses, 8 different start dates each year, and no set login times (may exclude certain courses such as practicums, internships, or field experiences)

Potential Careers for Graduates of Our Sports Marketing Master’s Degree Program

As a graduate of this program, you could work in a variety of professional sports organizations, with sports teams, or in schools.

Potential career paths in the sports industry may include:

  • Athletic director
  • Marketing communication consultant
  • Social media manager
  • Sports event coordinator
  • Sports marketing writer, editor, or director

Sports Marketing Graduate Program Information

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Highlights of Our Sports Marketing Degree Program

  • We are recognized by multiple institutions for our academic quality, affordability, and accessibility. Our commitment to excellence also helped us rank in the top 10% of’s best online schools in America. Earning your online degree from a nonprofit university with this kind of recognition can help set you apart from others in your field.
  • Tuition for all undergraduate, graduate, and doctoral programs has not increased in 9 years. While many other online colleges have raised tuition, Liberty has been able to keep costs low as a nonprofit university. 
  • Liberty University is accredited by the Southern Association of Colleges and Schools Commission on Colleges (SACSCOC).
  • As an online student, you will have the opportunity to network with leaders and experts in the sports marketing field from across the country.
  • You will have access to a wide variety of resources and materials found through Liberty University’s research portal while you pursue your M.S. in Marketing.