DBA Marketing
Credit Hours
Years (Avg.)
Class Type
Online with optional intensives
Transfer Credits
Up to 15 credit hours can be transferred to Liberty
Next Start Date
July 2, 2018

Learn How to Increase Branding Recognition and Customer Satisfaction through Liberty’s D.B.A. in Marketing!

Liberty University’s Doctor of Business Administration in Marketing is a 100% online degree program. Our D.B.A. program online provides advanced training in high-level strategic marketing management, marketing promotions and research as well as organizational and executive coaching. Students will prepare for research or consulting positions in corporations as well as leadership roles in marketing within any business industry. Advanced marketing studies teach students how to analyze things from the perspective of the consumer. Understanding the consumers’ needs and desires allows a marketing manager to implement appropriate marketing strategies. In addition to our Doctor of Business Administration in Marketing, we offer eleven other specializations that supply the values, knowledge, and skills needed to advance your career in leadership and management at the highest levels of business.

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Why Choose Liberty University’s D.B.A. Degree Program?

Liberty University is the largest university in Virginia. Our online D.B.A. programs are designed to provide specializations in an area of study that most interests you. Each of our specializations within the D.B.A. degree program allows you to create your degree path. In addition to this, Liberty University’s online D.B.A. in Marketing gives you the opportunity to take intensive courses that promote connections with both peers and professors. These invaluable interactions are great opportunities to establish personal and business relationships.

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Program Highlights
Degree Information
Potential Options
Admission Requirements

D.B.A. in Marketing Degree Information and Requirements

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Benefits of Choosing Liberty University’s D.B.A. Degree

  • By earning your Doctor of Business Administration in Marketing degree from a non-profit university whose online programs ranked in the top five of more than 2,100 online colleges and universities for academic quality, affordability, and accessibility, you will be set apart from others in your field.
  • Tuition for our D.B.A. degree programs has not increased in three straight years. While many other online colleges have raised tuition, Liberty has been able to keep costs low as a non-profit university. 
  • Students are granted access to a plethora of online resources through Liberty University’s library portal throughout their pursuit of obtaining a D.B.A. degree in Marketing.
  • Doctor of Business Administration in Marketing students can complete their D.B.A. degree online in four years.
  • Able to personalize your degree to best fit your schedule and needs.

Admission Requirements for Doctor of Business Administration (D.B.A)

A regionally or nationally accredited Bachelor’s degree with a 3.0 or above GPA is required for admission in good standing. Please visit our Admission Requirements Page for more detailed admissions related information.

All applicants must submit the following:

  • Admission Application
  • Application fee*
  • Official college transcripts – Transcripts must show a conferred MBA, MS in Accounting, MS in Information Systems, or MS in Management Information Systems.
  • Statement of Purpose
  • Proof of English proficiency

*There is no upfront application fee; however, a deferred $50 application fee will be assessed during financial check-in. This fee is waived for qualifying service members, veterans, and military spouses – documentation verifying military status is required.

Potential Career Options with a D.B.A. in Marketing

  • Account Executive
  • Brand Manager
  • Market Researcher
  • Marketing Manager
  • Product Manager
  • Sales Director