MS in Marketing – Master’s in Digital Marketing Online Learn the Craft of Strategic Marketing with Our ACBSP-Accredited Degree
36
Credit Hours
100% online, 8-week courses
Transfer in up to 50% of the degree total
Help Your Business Become a Household Name with a Digital Marketing Master’s Degree Online
Digital marketing and advertising are critical to the success of any business or organization. Advertisers can utilize a wide range of avenues, both online and offline, for marketing and advertising outreach. Every organization needs to strategically direct the way it markets and advertises information to customers, employees, and other stakeholders. With Liberty’s Master of Science (MS) in Marketing – Digital Marketing and Advertising, you can learn new skills and become a game-changer in the field of digital marketing.
Throughout our digital marketing online master’s program, you can gain knowledge and training in all digital and traditional media platforms and learn to develop and execute advertising campaigns. You will study the most recent developments in strategic marketing management, marketing promotions, supply chain management, and strategic communication campaigns for the digital age.
Our online master’s in digital marketing also affords you the opportunity to learn directly from experts in the field of digital marketing strategy. Our professors are marketing authorities whose passion for their area of study is preceded only by their commitment to your success. Our MS in digital marketing online program seeks to teach you the skills that can benefit you and your business.
Why Choose Liberty’s Master of Science in Marketing – Master’s in Digital Marketing Online?
Liberty University’s MS in Digital Marketing and Advertising is an online, 36-hour program designed to give you training in the constantly evolving world of technology and digital marketing. As a nonprofit Christian university, we make sure all of our degrees implement strong biblical applications to give you a well-rounded educational experience. As a graduate of the online master’s in digital media program, you can feel equipped to thrive in this age of endless possibilities and unlimited global connectivity.
As with all companies and products, you can’t be successful if no one knows about you – which is why this field is vital. From creating digital ads to making sure they show up in search results, marketing managers make sure it happens. Without effective marketing, the growth potential of a business is limited.
Given the importance of digital marketing and the lucrative salary that often accompanies it, our online marketing and advertising degree program can be a valuable asset to you. Partner with us, learn new skills, and prepare for a thrilling career in the field of digital marketing.
What Will You Study in Your Online Master of Science in Marketing – Digital Marketing and Advertising Degree?
With Liberty’s master’s in digital marketing online, you can develop a working knowledge of the processes involved in formulating, implementing, and controlling a strategic marketing program for a product market entry. You will also learn the various forms of marketing that are needed to run a successful ad campaign – whether they are Facebook ads or any other type of online advertising.
You can gain a solid foundation of the theory, design, and application of promotion techniques. Courses offered in this digital marketing program can provide you with a knowledge of consumer decision-making and the concepts and theories that are used to evaluate and predict consumer behavior and relevant outcomes. Using social media platforms, you can learn to build a competitive advantage that involves extensive integration and application of social media technologies.
There are many areas that fall under the umbrella of online marketing and advertising. From marketing research on your company’s products or services to the email marketing campaigns that are created from that data, our degree has got you covered. Whether you are writing blog posts for your company’s website or optimizing online advertising and search engine results, our digital marketing degree seeks to provide you with the tools you need to succeed in the marketing field.
As one of the largest private, nonprofit universities in the nation, we work hard every day to improve our curriculum and teaching methods. In addition to building upon your strengths, our MS in digital marketing can equip you with new, marketable skills that can serve you well throughout your career.
With the rise of technology in the digital era, a master’s in digital marketing and advertising may be the degree you are looking for to launch you towards establishing your career. By becoming a digital marketing student at Liberty, you can prepare for career success in the digital world and other roles.
Our masters in digital marketing and advertising is backed by decades of experience in distance education, but our tenure doesn’t mean that we are behind the times. Our professors are experienced authorities in the field of digital marketing, and our courses are designed after careful research and study of industry trends.
Potential Career Opportunities
Our online digital marketing graduate program can help you pursue careers and positions in many industries, such as:
- Advertising account manager
- Content manager
- Digital marketing manager
- Digital media graphic designer
- Digital media promotion writer
- Digital media specialist
- Project management specialist
- Promotions manager
- Senior SEO strategist
- SEO manager
Featured Courses
Degree Information
- This program falls under the School of Business.
- Find descriptions of your courses by viewing our Graduate Business Course Guides and Graduate Communication and the Arts Course Guides (login required).
Degree Completion Plan
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Speak to one of our admissions specialists to help you choose the program that best fits your needs.
Tuition & Aid
Your success is our success, which is why we are committed to providing quality academics at an affordable tuition rate. While other colleges are increasing their tuition, we have frozen tuition rates for the majority of our undergraduate, graduate, and doctoral programs for the past 9 years – and counting.
Graduate Full Time | $565/Credit |
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Graduate Part Time | $615/Credit |
Military Graduate | $275/Credit |
Tuition rates may change annually. For the most current information, please visit our LU Tuition Cost page.
All Tuition & Fees
Financial Aid & Scholarships
Admission Information for the MS in Marketing Degree in Digital Marketing and Advertising
Admission Requirements
- Apply online or over the phone with an admissions counselor by calling (800) 424-9596.
- A non-refundable, non-transferable $50 application fee will be posted on the current application upon enrollment (waived for qualifying service members, veterans, and military spouses – documentation verifying military status is required).
- Send official college transcripts (mailed as sealed, unopened copies or sent via a direct electronic transcript system). A regionally or nationally accredited bachelor’s degree with at least a 3.0 GPA is required for admission in good standing. Applicants who have earned a master’s degree or at least 12 graduate credits from an accredited institution will be assessed on the basis of the master’s-level degree work.
- Unofficial transcripts can be used for acceptance purposes with the submission of a Transcript Request Form.
- Undergraduate business prerequisites – Students are required to have 27 hours of undergraduate business coursework on their transcripts. If students do not meet the 27 hours of undergraduate business coursework, they may take the 3 credit hour BMAL 590 course to fulfill this requirement once they are admitted to the program. Students that meet the 27 hours of undergraduate courses in the following areas would not need to take BMAL 590:
- Management
- Organizational Behavior
- Quantitative Analysis (statistics)
- Operations Management
- Marketing
- Ethics
- Economics
- Accounting
- Applicants whose native language is other than English must submit official scores for the Test of English as a Foreign Language (TOEFL) or an approved alternative assessment. For information on alternative assessments or TOEFL waivers, please call Admissions or view the official International Admissions policy.
Preliminary Acceptance
If you are sending in a preliminary transcript for acceptance, you must:
- Be in your final term and planning to start your master’s degree after the last day of class for your bachelor’s degree.
- Complete a Bachelor’s Self-Certification Form confirming your completion date. You may download the form from the Forms and Downloads page or contact an admissions counselor to submit the form on your behalf.
- Submit an official/unofficial transcript to confirm that you are in your final term. The preliminary transcript must show a minimum of 105 completed credit hours.
- If you are a current Liberty University student completing your undergraduate degree, you will need to submit a Degree/Certificate Completion Application.
- Send in an additional, final official transcript with a conferral date on it by the end of your first semester of enrollment in the new master’s degree.
Dual Enrollment
Please see the Online Dual Enrollment page for information about starting graduate courses while finishing your bachelor’s degree.
Transcript Policies
Unofficial College Transcript Policy
Unofficial transcripts combined with a Transcript Request Form can be used for admission. Official transcripts are required within 60 days of the admissions decision or before non-attendance drops for the first set of matriculated classes, whichever comes first, and will prevent enrollment into future terms until all official transcripts have been received.
Before sending unofficial college transcripts, please make sure they include the following:
- Your previous school’s name or logo printed on the document
- Cumulative GPA
- A list of completed courses and earned credit broken down by semester
- Degree and date conferred (if applicable)
Official College Transcript Policy
An acceptable official college transcript is one that has been issued directly from the institution and is in a sealed envelope. If you have one in your possession, it must meet the same requirements. If your previous institution offers electronic official transcript processing, they can send the document directly to luoverify@liberty.edu.
If the student uses unofficial transcripts with a Transcript Request Form to gain acceptance, all official transcripts must be received within 60 days of the admissions decision or before non-attendance drops for the first set of matriculated classes, whichever comes first. Failure to send all official transcripts within the 60-day period will prevent enrollment into future terms until all official transcripts have been received.
Admissions Office Contact Information
Liberty University Online Admissions Verification
1971 University Blvd.
Lynchburg, VA 24515
Ready to Apply?
Submit your application online or over the phone.
Military
Liberty University is dedicated to providing world-class educational experiences to military students across the globe.
Who May Qualify?
- Active Duty
- Reserve/National Guard
- Veterans/Retirees
- Spouses of Service Members and Veterans/Retirees
- Current Department of Defense Employees
Available Benefits:
- Tuition discounts – $275 per credit hour for graduate courses
- Additional discount for veterans who serve in a civilian capacity as a First Responder (less than $625 per course)*
- 8-week courses, 8 different start dates each year, and no set login times (may exclude certain courses such as practicums, internships, or field experiences)
*Not applicable to certificates.
Tuition rates may change annually. For the most current information, please visit our LU Tuition Cost page.
Frequently Asked Questions
How fast can you complete a Master of Science in Marketing – Digital Marketing and Advertising degree?
You can complete the Master of Science in Marketing – Digital Marketing and Advertising in 36 credit hours.
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