MS in Marketing – Social Media Management Help Brands with Their Social Presence with Our ACBSP-Accredited Degree


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100% online, 8-week courses

Transfer in up to 50% of the degree total

With over 2.4 billion active users worldwide every month on Facebook alone, social media is leading the way in today’s digital age.* A company that doesn’t have a solid social media marketing plan is missing out on a huge audience. Liberty University’s Master of Science (MS) in Marketing – Social Media Management can help you gain a broad skill set for engaging customers and building a stronger customer relationship.

Learn how to meet your customers on a platform that speaks to them. Through this degree in digital marketing, you can learn about planning social media campaigns with a unified marketing focus. Communication strategies in social media, along with marketing knowledge, will provide you with the skills needed to reach your audience through social networks.

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Ranked in the Top 10% of’s Best Online Schools in America

What Sets Us Apart?

  • Private Nonprofit University
  • 600+ Online Degrees
  • No Standardized Testing for Admission
  • Transfer in up to 75% of an Undergrad Degree
  • Transfer in up to 50% of a Grad/Doctoral Degree

Choosing where to pursue your master’s degree is an important decision, and it’s more than simply selecting a school and a program. You want a program that will allow you to be confident and qualified upon graduation. We have designed our MS in Marketing – Social Media Management to prepare you with the top skills needed in this field, such as product management, strategic planning, and customer relationship management.

Furthermore, Liberty University is accredited by the Southern Association of Colleges and Schools Commission on Colleges (SACSCOC). This accreditation is well-known and respected. So you can be confident that your curriculum will be challenging and rewarding – in your personal and your professional life.

As a pioneer in distance learning since 1985 and a Christian university recognized for its academic quality, affordability, and accessibility, Liberty combines academic excellence with a biblical worldview. And since we know you have a family, job, and obligations to your church and community, our master’s in marketing – social media management is offered in a flexible, 100% online, 8-week course format.

With a master’s in marketing, you can develop a working knowledge of the analytical and decision-making processes involved in formulating, implementing, and controlling a strategic marketing program for a product market entry. Our social media management program combines the 3 key areas of business, marketing, and communications, which are fundamental in being an effective social media manager.

You will gain a solid foundation of the theory, design, and application of promotion techniques as well. Courses offered in this program can provide you with a knowledge of consumer decision-making and the concepts and theories that are used to evaluate and predict consumer behavior and relevant outcomes. You will also take courses that will give you an understanding of the ethical and legal issues that you might encounter in the marketing field.

Here are some of the things you’ll be able to do after successful completion of our program:

  • Build an integrated marketing communication campaign for the promotion of products and services
  • Build sustainable brands, develop brand equity, and plan out brand management strategies
  • Create and use disruptive video-intensive social- and mobile-integrated marketing strategies
  • Use social media platforms to build a competitive advantage involving extensive integration and application of social media technologies

Degree Completion Plan (PDF)

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Not sure what to choose?

Speak to one of our admissions specialists to help you choose the program that best fits your needs.

Your success is our success, which is why we are committed to providing quality academics at an affordable tuition rate. While other colleges are increasing their tuition, we have frozen tuition rates for the majority of our undergraduate, graduate, and doctoral programs for the past 9 years – and counting.

Graduate Full Time $565/Credit
Graduate Part Time $615/Credit
Military Graduate $275/Credit

All Tuition & Fees

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Liberty University is dedicated to providing world-class educational experiences to military students across the globe.

Who May Qualify?

  • Active Duty
  • Reserve/National Guard
  • Veterans/Retirees
  • Spouses of Service Members and Veterans/Retirees
  • Current Department of Defense Employees

Available Benefits:

  • Tuition discounts – $275 per credit hour for graduate courses
  • Additional discount for veterans who service in a civilian capacity as a First Responder (less than $625 per course)*
  • 8-week courses, 8 different start dates each year, and no set login times (may exclude certain courses such as practicums, internships, or field experiences)

*Not applicable to certificates.