Master of Science in Marketing

Master of Science in Marketing

Admission Requirements Program Format Specializations


Master of Science in Marketing
School of Business


Liberty University’s Master of Science in Marketing, 100% online program, will provide you with the necessary skills in marketing and the practical knowledge in business to be a frontrunner in the professional marketing world. Courses will integrate various specializations with a marketing focus to make sure your degree is pointed towards what you are passionate about. You will develop and expound on  skills in public relations, time management, and interpersonal communication.

You may also be interested in exploring our master degree in Business Administration, Accounting, or Executive Leadership.


Program Format

  • 100% Online
  • 36 total hours
  • A maximum of 50% of the program hours may be transferred if approved and allowable.

Specializations

Students pursuing the M.S. in Marketing must select a specialization. Explore information about each specialization below.

  • Digital Marketing and Advertising

    Liberty University’s Master of Science in Marketing - Digital Marketing and Advertising, 100% online program, will equip you with the ability to create and implement strategic digital marketing campaigns. You will be prepared to enter the field of digital marketing and advertising as it is becoming one of the most prominent marketing platforms.

    Courses will evaluate and cover a variety of topics including:

    • Media Technologies and communication strategies.
    • Effective social media.
    • Strategic communication campaigns for the digital age.
    • Marketing promotions.
       
    Potential Career Fields
    • Advertising Accounting Manager
    • Digital Marketing Manager
    • Digital Media Graphic Designer
    • Digital Media Specalist
    • Digital Media Promotional Writer
    • Online Markting Consultant
    • Project Management Specialist
    • Social Media Coordinator
       

    View the Degree Completion Plan

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  • Project Management

    Liberty University’s Master of Science in Marketing - Project Management, 100% online program, equips you with an in-depth understanding of the theory and practice of managing a project from start to finish while supplementing the program with leadership and management tools and skills. As a  project manager you will oversees a creative team and this program emphasizes the importance of being a good steward of time and resources.

    You will develop an understanding of:

    • Advanced project management.
    • Global project management.
    • Consumer behavior.
    • Ethical and legal issues in marketing.  


    Potential Career Fields

    • Administrative Services Manager
    • Compensation and Benefits Manager
    • Health Care Manager
    • Advertising Manager
    • Public Relations Manager
    • Postsecondary Education Administrator
       

    View the Degree Completion Plan

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  • Public Relations

    Liberty University’s Master of Science in Marketing - Public Relations, 100% online program, will help to perfect your writing, communication, research, and leadership skills, as you prepare to lead as a professional business executive. This program will cover the integral roles that accounting, finance, and marketing play in both the domestic and international marketplace.

    You also will develop skills relevant in:

    • Media technologies and communication strategies.
    • Communication and conflict.
    • Strategic communication campaigns for the digital age.
    • Marketing research.


    Potential Career Fields

    • Public Relations Manager
    • Public Relations Coordinator
    • Community Relations Coordinator
    • Account Executive
    • Sales Manager
    • Product Manager
    • Marketing/Public Relations Researcher
       

    View the Degree Completion Plan

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  • Sports Marketing and Media

    Liberty University’s Master of Science in Marketing - Sports Marketing and Media, 100% online program, will equip you to manage the sales, promotion, and advertising of athletic organizations or products by providing you with the knowledge and skills essential to merge business with the sports industry.

    Courses will provide you with a foundation in:

    • Sport marketing and public relations.
    • Economics and financial management of sport.
    • Sport development and sales.  
    • Applied market research.
       
    Potential Career Fields
    • Sports Marketing Manager
    • Sports Marketing Writer
    • Media Coordinator
    • Sports Marketing Graphic Designer
    • Sports Marketing Project Manager
    • Marketing Communication Consultant
       

    View the Degree Completion Plan

    Apply Now Request Info