Master's in Marketing Online Program

Degree Options

100% online, 8-week courses

Transfer in up to 50% of the degree total

Next Start Dates: January 19, 2026 | February 16, 2026 | March 23, 2026

Discover Strategies for Success in Sales with Liberty’s Online Marketing Master’s Program

From nonprofit and athletic organizations to Fortune 500 companies and small businesses, every organization relies on effective marketing teams to connect with consumers, promote products/services, and achieve company objectives. As technology continues to grow and change, marketing professionals must find new and improved ways to stand out from competitors and reach target audiences. If you are passionate about marketing and communications and want to pair that passion with industry knowledge, conferring Liberty’s online Master of Science (MS) in Marketing may be for you!

In this program, you can develop the skills to take the next step in your marketing career or get started in this field for the very first time. The curriculum in our online marketing degree can build on your existing knowledge and experience to help strengthen your critical thinking, leadership, and problem-solving skills. Whether you are looking to grow in your current role or explore other areas within the marketing field, our program can help you navigate the opportunities and challenges facing marketing professionals in the 21st century.

Our online Master of Science in Marketing is a 36-credit-hour program that provides graduate training to students like you who have a passion for marketing leadership. In addition to studying a strong core curriculum, you can specialize in a specific area like digital marketing and advertising, sports marketing and media, project management, social media management, or public relations. By receiving such a well-rounded education, you can develop the skills and knowledge you need to work in a variety of sectors – whether you want to work for a business, nonprofit organization, advertising agency, or even conduct freelance or consulting work!

What Will You Study in Our Online Marketing Master’s Degree?

Through this online marketing degree program, you can develop and strengthen your skills in leadership, interpersonal communication, research, and strategic planning. All students in our online marketing master’s program will take the same set of core courses, which are designed to provide you with advanced knowledge of marketing best practices.

Some of the topics you’ll study include:

Brand management
Consumer behavior
Ethical and legal issues in marketing
Marketing promotions
Marketing research
Strategic marketing management

We know that our students’ career goals vary, which is why we’ve designed our marketing master’s degree online to offer you maximum flexibility. In addition to taking core marketing courses, you’ll have the opportunity to select a specialization in an area you’re passionate about.

We offer specializations in topics such as digital marketing and advertising, project management, public relations, social media management, and sports marketing. That way, you can hone your skill set for a particular career and find your niche in the vast world of marketing!

Featured Courses

Degree Information

Why Choose Liberty’s Online Master’s Degree in Marketing?

Our online master’s in marketing degree is an industry leader in online marketing programs, giving you the opportunity to study at a school that offers the best in flexible, high-quality academics. The MS in Marketing is 100% online – so you can stay invested in your job, family, and community while taking the next step in your academic and professional journey.

At Liberty, you won’t have to sacrifice quality for flexibility. Liberty holds institutional accreditation through the Southern Association of Colleges and Schools Commission on Colleges (SACSCOC). Our online programs are backed by our brick-and-mortar campus – ranked as Niche.com’s #2 Best College Campus in America for 2026 – and that commitment to excellence extends to our online students as well. Earning your degree from a nonprofit university with this kind of recognition can help set you apart from others in your field.

As you pursue your master’s in marketing online, you’ll study under professors who are committed to your success – and who possess the same passion for marketing and communication as you. Our marketing faculty have years of experience as business owners, district managers, project managers, controllers, management development instructors, marketing managers, and many other roles in the field of marketing. You can learn from their vast years of experience, and by combining their knowledge with yours, you can grow as a leader in your field.

Backed by a brick-and-mortar campus ranked as Niche.com’s #2 Best College Campus in America for 2026

Private Nonprofit University
600+ Online Degrees
No Standardized Testing for Admission
Transfer in up to 75% of an Undergrad Degree
Transfer in up to 50% of a Grad/Doctoral Degree

Top 10 Reasons to Choose Liberty

Potential Careers with a Master’s in Marketing

Advertising director
Brand manager
Community relations coordinator
Digital media graphic designer
E-commerce marketing director

Market research analyst
Marketing manager
Media coordinator
Product manager
Project manager

Promotions manager
Public relations manager
Sales manager
Social media manager
Sports marketing manager

Degree Options for the MS in Marketing Online

Not only does our marketing master’s online provide a firm foundation in marketing management and research – it also allows you to specialize in an area that you’re passionate about. That way, you can personalize your degree to match your career goals and your personal interests.

So whether you’re interested in sports media, project management, social media, digital advertising, or PR, we have the degree to meet your needs.

Digital Marketing and Advertising

Project Management

Liberty University’s MS in Marketing – Project Management can help equip you with an in-depth understanding of the theory and practice of managing a project from start to finish. This program will integrate leadership and management tools and skills as you navigate through different tasks and initiatives. As a project manager, you will likely oversee a creative team and help them implement appropriate business strategies and marketing analytics – and this program can help prepare you to do just that.

View the Degree Completion Plan.

Public Relations

Liberty University’s MS in Marketing – Public Relations can help you perfect your writing, communication, research, and leadership skills as you prepare to oversee teams of PR specialists. This program will cover important methods and strategies for helping to shape the public’s perception of an organization – allowing your organization to build a positive reputation and accomplish its objectives.

View the Degree Completion Plan.

Social Media Management

Sports Marketing and Media

Speak to one of our admissions specialists to help you choose the program that best fits your needs.

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Tuition & Aid

At Liberty University, a private Christian education is less expensive than you think. Over the last 10 years, Liberty University’s Online Program has only raised its standard tuition costs by less than 5% – and most of our online tuition rates rank in the top 35% for affordability for 2025 when compared to our leading online competitors.

Graduate Full Time	$580/Credit
Graduate Part Time	$645/Credit
Military Graduate	$290/Credit

These rates are reflective of academic year 2025-2026. Tuition rates may change annually. For the most current information, please visit our LU Tuition Cost page.

All Tuition & Fees

Financial Aid & Scholarships

Financial Aid Forms & Eligibility

Scholarship Opportunities

Admission Information for the Graduate Degree in Marketing

Admission Requirements

Apply online or over the phone with an admissions counselor by calling (800) 424-9596.
- A non-refundable, non-transferable $50 application fee will be posted on the current application upon enrollment (waived for qualifying service members, veterans, and military spouses – documentation verifying military status is required).
Send official college transcripts (mailed as sealed, unopened copies or sent via a direct electronic transcript system). A regionally or nationally accredited bachelor’s degree in business administration or related area with at least a 3.0 GPA is required for admission in good standing. Applicants who have earned a master’s degree or at least 12 graduate credits from an accredited institution will be assessed on the basis of the master’s-level degree work.
- Unofficial transcripts can be used for acceptance purposes with the submission of a Transcript Request Form.
Undergraduate business prerequisites – Students are required to have 27 hours of undergraduate business coursework on their transcripts. If students do not meet the 27 hours of undergraduate business coursework, they may take the 3 credit hour BMAL 590 course to fulfill this requirement once they are admitted to the program. Students that meet the 27 hours of undergraduate courses in the following areas would not need to take BMAL 590:
- Accounting
- Business Ethics
- Business Finance
- Business Integration and Strategic Management
- Business Leadership
- Economics
- Global Dimensions of Business
- Information Management Systems
- Legal Environment of Business
- Management
- Marketing
- Quantitative Research Techniques / Statistics
Applicants whose native language is other than English must submit official scores for the Test of English as a Foreign Language (TOEFL) or an approved alternative assessment. For information on alternative assessments or TOEFL waivers, please call Admissions or view the official International Admissions policy.

Preliminary Acceptance

If you are sending in a preliminary transcript for acceptance, you must:

Be in your final term and planning to start your master’s degree after the last day of class for your bachelor’s degree.
Complete a Bachelor’s Self-Certification Form confirming your completion date. You may download the form from the Forms and Downloads page or contact an admissions counselor to submit the form on your behalf.
Submit an official/unofficial transcript to confirm that you are in your final term. The preliminary transcript must show a minimum of 105 completed credit hours.
If you are a current Liberty University student completing your undergraduate degree, you will need to submit a Degree/Certificate Completion Application.
Send in an additional, final official transcript with a conferral date on it by the end of your first semester of enrollment in the new master’s degree.

Undergraduate Enrollment in Graduate Courses Policy

Transcript Policies

Unofficial College Transcript Policy

Unofficial transcripts combined with a Transcript Request Form can be used for admission. Official transcripts are required within 60 days of the admissions decision or before non-attendance drops for the first set of matriculated classes, whichever comes first, and will prevent enrollment into future terms until all official transcripts have been received.

Before sending unofficial college transcripts, please make sure they include the following:

Your previous school’s name or logo printed on the document
Cumulative GPA
A list of completed courses and earned credit broken down by semester
Degree and date conferred (if applicable)

Official College Transcript Policy

An acceptable official college transcript is one that has been issued directly from the institution and is in a sealed envelope. If you have one in your possession, it must meet the same requirements. If your previous institution offers electronic official transcript processing, they can send the document directly to luoverify@liberty.edu.

If the student uses unofficial transcripts with a Transcript Request Form to gain acceptance, all official transcripts must be received within 60 days of the admissions decision or before non-attendance drops for the first set of matriculated classes, whichever comes first. Failure to send all official transcripts within the 60-day period will prevent enrollment into future terms until all official transcripts have been received.

Admissions Office Contact Information

Liberty University is dedicated to providing world-class educational experiences to military students across the globe.

Who May Qualify?

Active Duty
Reserve/National Guard
Veterans/Retirees
Spouses of Service Members and Veterans/Retirees
Current Department of Defense Employees

Available Benefits:

Tuition discounts – $290 per credit hour for graduate courses
Additional discount for veterans who serve in a civilian capacity as a First Responder*
8-week courses, 8 different start dates each year, and no set login times (may exclude certain courses such as practicums, internships, or field experiences)

*Not applicable to certificates.

These rates are reflective of academic year 2025-2026. Tuition rates may change annually. For the most current information, please visit our LU Tuition Cost page.

View Military Benefits

Frequently Asked Questions for Our Online Marketing Degree

What are the benefits of an online master’s in marketing?

The driving force behind earning your master’s degree in marketing could be a variety of things. Maybe you’ve previously worked or earned a degree in a different field, and you want a master’s degree that can help you enter the field of marketing. Perhaps you’ve been a marketing professional for years, and you’re interested in improving your skills, pursuing a promotion, or earning a pay raise. No matter what your goals are, our master’s in marketing online can help you prepare for exciting opportunities as you develop your leadership and communication skills.

Are there ways to finish the program faster?

Are there networking opportunities in the program?

How long does it take to earn an online master’s degree in marketing?

The amount of time you spend on your online marketing master’s degree will depend on a number of factors, such as your number of transfer credits, your success in each course, and the number of classes you take each semester. You can potentially transfer in up to 50% of your total graduate marketing degree, allowing you to finish sooner. And, with Liberty’s 100% online, 8-week courses, you’ll have the freedom to fit your classes into your busy schedule.

Are online marketing programs respected?

Like many students, you may be wondering whether an online master’s degree in marketing offers the same rigor and credibility as an on-campus program. At Liberty, you can be confident that the degree you earn will be of the highest quality.

Liberty University is accredited by the Southern Association of Colleges and Schools Commission on Colleges (SACSCOC). You can rest assured that our master’s in marketing online meets high academic standards and accreditation requirements – and that it can help you get where you want to go.

Is the GRE required for the master’s in marketing?

What’s the difference between an MS in Marketing and an MBA in Marketing?

The goal of a Master of Business Administration (MBA) is to provide a broad, well-rounded business education. MBA students may be able to add on a specialization in a particular area that interests them, like marketing. Still, the degree as a whole focuses primarily on business-specific topics. If you would like to focus mainly on business with the option to take some marketing courses, you may be interested in Liberty’s MBA in Marketing.

In contrast, a Master of Science (MS) degree is typically more targeted and specialized than an MBA. It allows you to dive deep into a specific discipline rather than covering many different areas. If you want to look specifically at methods, strategies, and research for marketing professionals, Liberty’s MS in Marketing may be a great fit for you.

What can you do with a master’s degree in marketing?

If you already work in marketing, earning a master’s in marketing online may help you pursue a promotion or boost your earning potential. You can also develop skills that may help you perform better in your current role, or you could gain the know-how to explore other opportunities in the field, such as switching from search engine marketing to social media marketing.

Or maybe you’re new to the field of marketing, and you want to develop a solid understanding of marketing principles so you can get your career started. If so, an MS in Marketing can help provide the foundational knowledge and skills you need to confidently enter the workplace and pursue job opportunities for marketing professionals.

Here are just some of the roles you could pursue with a master’s in marketing online:

Advertising director
Brand manager
Market research analyst

Marketing manager
Public relations manager
Social media manager

Additionally, depending on the specific institution, you may be able to pursue teaching positions at colleges or universities.

What is the best degree to pursue after a master’s in marketing?

Our marketing master’s program provides valuable training that can help you pursue career advancement and new job opportunities. It also serves as an excellent stepping stone to a doctoral program. Depending on your specific career goals, you may decide that a master’s degree is the final step you need to take in your educational journey – or you may find that earning a doctoral degree can help open up additional doors of opportunity and enable you to further hone your skill set.

If you decide to pursue a doctorate after completing your Master of Science in Marketing online, Liberty has options! Interested in continuing your study of communication or digital media at the doctoral level? If so, you may be interested in our PhD in Communication or our PhD in Strategic Media! If you want to gain practical, hands-on skills for marketing in a business setting, you may want to consider our Doctor of Business Administration (DBA) in Marketing.

We also offer many doctoral degrees in other fields. Some doctoral degrees require completion of a particular master’s degree for admission, while others are open to applicants from a wide range of educational backgrounds. To learn more about the admission requirements for Liberty’s doctoral degrees, visit our online doctoral programs page.

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*Some restrictions may occur for this promotion to apply. This promotion also excludes active faculty and staff, military, non-degree-seeking, DGIA, Continuing Education, WSB, and certificate students.

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Master's in Marketing Online Explore the Intricacies of Marketing

Discover Strategies for Success in Sales with Liberty’s Online Marketing Master’s Program

What Will You Study in Our Online Marketing Master’s Degree?

Featured Courses

Degree Information

Why Choose Liberty’s Online Master’s Degree in Marketing?

What Sets Us Apart?

Potential Careers with a Master’s in Marketing

Degree Options for the MS in Marketing Online

Digital Marketing and Advertising

Project Management

Public Relations

Social Media Management

Sports Marketing and Media

Not sure what to choose?

Tuition & Aid

Financial Aid & Scholarships

Admission Information for the Graduate Degree in Marketing

Admission Requirements

Preliminary Acceptance

Undergraduate Enrollment in Graduate Courses Policy

Transcript Policies

Admissions Office Contact Information

Military

Frequently Asked Questions for Our Online Marketing Degree

What are the benefits of an online master’s in marketing?

Are there ways to finish the program faster?

Are there networking opportunities in the program?

How long does it take to earn an online master’s degree in marketing?

Are online marketing programs respected?

Is the GRE required for the master’s in marketing?

What’s the difference between an MS in Marketing and an MBA in Marketing?

What can you do with a master’s degree in marketing?

What is the best degree to pursue after a master’s in marketing?

Are you ready to change your future?

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