
Bachelor of Science in Business Administration (BSBA)
Overview
Pursue a Degree You’re Passionate About with Liberty’s Business Administration and Data Analysis Program
You want a degree that can help take you further in your intended career. We want to see students like you succeed. Pursue your Bachelor of Science in Business Administration (BSBA) and Data Analysis degree with Liberty and earn a degree that seamlessly combines your individual passions with your long-term career goals.
Our degree is designed to help you gain a wide-ranging skill set so you can be better prepared to launch a career in almost any industry you choose. Our courses can help sharpen your leadership, management, and human resource skills as you gain knowledge about how to effectively serve as an expert in the modern business world.
We offer multiple degree specializations in our business administration program. Not sure which specialty fits you best? Each degree starts out with foundational business courses that give you some time to identify which focus is truly best for you. You can even choose 2 or 3 areas of study within your degree.
Looking to start your own business? Combine our entrepreneurship and finance cognates to better understand the financial aspects of your company. Hoping to work as a human resource director in a hospital? Combine our human resource management and healthcare management specializations. The choice is yours to make.
Credit Hours
View CoursesNext start date: Aug 18, 2025

Among only 3% of business schools worldwide to receive ACBSP accreditation
Highlights of Our Bachelor of Science in Business Administration Program
Diverse Degree Specializations
Our business administration degree program offers over 15 specializations, allowing you to tailor your education to your career goals. Whether you’re interested in finance, marketing, entrepreneurship, or another area, you can find a path that aligns with your aspirations. This flexibility helps you build a strong foundation in your chosen field.
State-of-the-Art Facilities
Our 78,000-square-foot School of Business provides cutting-edge resources to enhance your experience. You’ll have access to a simulated stock trading room with New York Stock Exchange display boards, a 2,000-square-foot Entrepreneurship Center for Innovation, and specialized centers for cyber excellence and financial literacy. These facilities can create an immersive, hands-on environment.
Technology and Networking Resources
Gain practical experience through our information technology labs, networking and data center, and other high-tech spaces. These resources help you develop technical skills for today’s business world. Our facilities ensure that you have access to the latest tools and technology in your field.
Student Involvement and Accelerated Degree Options
Enhance your experience by joining business-related student clubs, organizations, and honor societies. For those looking to fast-track their education, our 3+1 Accelerated Business Program allows you to earn both your bachelor’s and master’s degree in just 4 years.
Professional Certification Opportunities
After completing the appropriate coursework, you may sit for industry-recognized licensure exams. These include certifications such as the CPA, CMA, CFA, CFP, SHRM-CP, SHRM-SCP, and PMP. Earning these credentials can strengthen your qualifications and expand your career opportunities.
Career Potential
Potential Career Opportunities for BSBA Graduates
Liberty University’s Bachelor of Science in Business Administration can help prepare you to pursue the following occupations:
- Brand manager
- Business marketing specialist
- Economist
- Entrepreneur
- Franchise owner
- Human resources manager

Courses
What Will You Study in Our Bachelor’s of Business Administration Program?
Our BSBA program is designed with your success in mind. All our business degrees contain the same common core of classes. Theories and fundamental skills across all aspects of business, from accounting to marketing, are taught in our Bachelor of Science in Business Administration.
Once you feel confident about the career track you want to pursue, you can choose from one of our various degree specializations to fine-tune your expertise. If you still aren’t sure, you can choose to study general business or add a minor.
At Liberty, we offer a wide variety of business specializations so that you can pick the degree that works best for you and your goals. For example, if you want to own your own car dealership, we have a degree in automotive dealership management. Studying business shouldn’t mean taking a cookie-cutter path. You can find your perfect fit with one of Liberty’s business administration degrees.
Featured BSBA Courses
BUSI 301 – Legal and Ethical Concepts for Decision Makers
BUSI 303 – International Business
BUSI 320 – Finance Principles
BUSI 411 – Operations Strategy
Degree Information:
- Explore further with the Degree Completion Plan or Course Catalog.
- This program falls under Liberty’s School of Business.
BENEFITS
Why Choose Liberty For Your Bachelor’s in Business Administration Degree?
Excellence in Business Education
At Liberty, our professors can help equip you to lead with professionalism, grace, and integrity. Our commitment to excellence is reflected in our program-specific accreditation by the Accreditation Council for Business Schools and Programs (ACBSP). This accreditation ensures that we maintain high academic standards and provide a quality education.
Hands-On Opportunities
Success extends beyond the classroom, and our 78,000-square-foot School of Business offers hands-on experiences. Our state-of-the-art facilities provide students with practical skills that can be applied in real-world business settings. These resources help bridge the gap between theory and practice.
Cutting-Edge Business Resources
You can prepare for careers in finance and trading by using our simulated stock trading room with a New York Stock Exchange ticker display. Additional resources include the Center for Financial Literacy, the Entrepreneurship Center for Innovation, and advanced information technology labs. These tools can help you develop key skills to enter today’s business world.
Community and Career Growth
Collaboration is a key part of the Liberty experience, and you can engage with peers and professors through business-related organizations and honor societies. With these resources, experienced faculty, and a commitment to academic excellence grounded in Christian principles, you can graduate with the confidence to pursue a wide range of career opportunities.
Tuition & Aid
How Much Does it Cost to Attend Liberty On Campus?
Knowing up-front what you’re paying for and why can go a long way toward making you feel comfortable about your investment. This overview of major college costs can give you an idea of what’s coming so you can create an accurate budget from the start.
All Tuition & Aid
Part-time (<12 Credits) | $845 |

#4 Best College Campus in America
At Liberty, you’ll find an affordable, high-quality education designed to help equip students like you for the real world. Our commitment to excellence has earned us recognition as the #4 Best College Campus in America by Niche.com.
Earning your degree from a nonprofit university with state-of-the-art resources like ours can help set you apart from your peers.
Specializations
Bachelor of Science in Business Administration and Data Analysis Specializations
Our business administration and data analysis degree offers several areas of specialization. That way, you can take classes that best suit your interests and career goals. All of our degree tracks offer the same set of core courses, with each specialization providing an in-depth look at a particular area within the business field.
BSBA Specializations
Communications
Data Analytics
Digital Marketing and Advertising
Economics
Entrepreneurship
Finance
Financial Planning
Healthcare Management
Human Resource Management
Humanitarian Aid
International Business
Marketing Analytics
Nonprofit Management
Project Management
Real Estate
Sales Management and Professional Selling
Strategic Marketing Management
Supply Chain Management
Admissions
How Do You Become a BSBA Student?
Every application is reviewed by the admission committee on a case-by-case basis, meaning there are no set minimums for acceptance. However, all applicants must submit the following documents* for admission:
- Admission application
- Official high school transcripts
- Official college transcripts (if applicable)
- Admission essay
Results from the CLT, SAT, or ACT are not required for admission, but may be used in consideration for merit-based aid.
*Note that additional documentation may be requested by the admission committee after your application has been received.

Have Questions?
We’ll make sure you have the information you need to take your next step.