Bachelor Of Business Administration BBA In Marketing Analytics
Credit Hours
Degree ACBSP
Class Type
Transfer Credits
Transfer in up to 75% of the degree total
Next Start Date
Aug 19, 2024

Make the Most of Earning a Marketing Degree by Pursuing it at Liberty!

Marketing professionals can use data to predict what customers want now that technology is permeating all areas of business. Data-driven marketing is crucial to the success of any business in today’s competitive environment.

Liberty’s Bachelor of Science in Business Administration (BSBA) and Data Analysis – Marketing Analytics degree will provide the market expertise you need in consumer research and data analysis while providing foundational knowledge of general business practices.

Master the ability to critically evaluate target audiences as you develop strategies to meet the needs of your consumer. Be prepared for careers in digital marketing, content management, marketing research analysis, and brand management. Get hands-on experience through business internships and our partnership with organizations in Washington D.C.!

ACBSP Accredited Program LogoAmong only 3% of business schools worldwide to receive ACBSP accreditation

Award-Winning Campus

At Liberty, you’ll find an affordable, high-quality education that equips students like you for the real world. Our commitment to excellence helped us rank among’s Top 3 college campuses in America. Earning your degree from a nonprofit university with state-of-the-art resources like ours can help set you apart from your peers.

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Why Choose Liberty’s BSBA in Marketing Analytics?

We know one size doesn’t fit all when it comes to bachelor’s degrees. Because of that, we’ve designed our business degree programs to be as simple or dynamic as you desire.

Mix and match potential career interests and create a degree as unique as you! Are you interested in marketing analytics because you want to run your own consulting firm? Add a separate specialization in entrepreneurship to learn more about starting a company. Or choose a minor in graphic design so you can take your survey design to the next level.

You may not know exactly what courses you will mix and match yet, but don’t worry! Since our business degrees contain general business courses in your major, you will have time to figure out what interests you most before you have to declare a major.  

What Will You Learn in Our Business Administration and Data Analysis – Marketing Analytics Bachelor’s Degree?

Take a deeper look into the mind of your consumer with our marketing analytics bachelor’s degree! Learn from professors with years of real-world experience in the marketing field. Examine the industry’s research methods, build your awareness of consumer behavior, and implement your findings to create a marketing strategy. By effectively analyzing buyer behavior and demonstrating your findings in applied analysis, you will become a cornerstone of your company’s success.

In addition to the marketing analytics-focused courses in this degree, all of our business administration degrees contain a core curriculum in general business, accounting, finance, and marketing in domestic and international marketplaces.

View the Degree Completion Plan, and check out our featured courses below to learn more about what you’ll be studying.

Featured Courses

  • BUSI 331 – Marketing Research
  • BUSI 332 – Consumer Behavior

BUSI 447 – Digital Marketing Analytics

  • BUSI 453 – Applied Marketing Analysis
Degree Information
Admission Requirements

Highlights of Our BS in Business Administration – Marketing Analytics Degree Program

BSBA in Marketing Analytics Degree Information

Potential Career Opportunities for BS in Business Administration – Marketing Analytics Graduates

Liberty University’s Bachelor of Science in Business Administration and Analysis – Marketing Analytics degree prepares you for work in the following occupations:

  • Content manager
  • Digital marketer
  • Marketing executive
  • Marketing research analyst
  • Product/brand manager

Admission Requirements for Undergraduate Degrees

Every application is reviewed by the admission committee on a case-by-case basis, meaning there are no set minimums for acceptance. However, all applicants must submit the following documents* for admission:

  • Admission application
  • Official high school transcripts
  • Official college transcripts (if applicable)
  • Results from the CLT, SAT, or ACT are not required for admission, but may be used in consideration for merit-based aid.
  • Admission essay

*Note that additional documentation may be requested by the admission committee after your application has been received