Discover the Exciting World of Business Administration and Data Analysis – Strategic Marketing Management at Liberty University
Are you looking to make your mark in the fast-paced world of business and marketing? If so, you may be interested in pursuing a Bachelor of Science in Business Administration (BSBA) and Data Analysis – Strategic Marketing Management degree from Liberty University. In this marketing management degree program, you can learn the critical skills needed to excel in today’s competitive business landscape while benefiting from an immersive on-campus experience.
This innovative degree program combines the best of both worlds, blending essential business administration principles with cutting-edge data analysis techniques. With a focus on strategic marketing management, you can be equipped with the knowledge and skills to make data-driven decisions that drive organizational success. The program consists of 120 credit hours and can provide the opportunity to participate in various internships and fellowships, allowing you to jump-start your career in the exciting domain of commercial operations and market strategy.
In today’s increasingly competitive market landscape, businesses need professionals who grasp the intricacies of devising a marketing plan. Propel your team to success with a bachelor’s degree in strategic marketing management from our reputable institution.
Award-Winning Campus
At Liberty, you’ll find an affordable, high-quality education that equips students like you for the real world. Our commitment to excellence helped us rank as the #4 Best College Campus in America by Niche.com. Earning your degree from a nonprofit university with state-of-the-art resources like ours can help set you apart from your peers.
Why Choose Liberty’s Business Administration and Data Analysis Degree in Strategic Marketing Management?
Pursuing a Bachelor of Science in Business Administration and Data Analysis – Strategic Marketing Management at Liberty University is a wise choice for several reasons. First, the program’s unique blend of business and data analysis skills can help make you a valuable asset in today’s data-driven business world. Second, with this degree under your belt, you can be well-prepared to take on a variety of roles in marketing, sales, and business development. Third, the state-of-the-art equipment in the School of Business allows you to learn with the latest tools out there.
When you choose Liberty University, you’re not just enrolling in a top-notch residential program – you’re becoming part of a supportive and diverse community. Liberty University is dedicated to providing you with a high-quality education rooted in Christian values, and our commitment to academic excellence is evident in every aspect of our programs. Additionally, our experienced faculty and staff are always available to support and guide you throughout your educational journey, ensuring you have the resources and encouragement needed to succeed.
Not only can you walk away equipped for success without compromising your faith – you will also be earning a degree that can help you pursue tremendous job opportunities. Allow Liberty to join you in your journey to serve as an ethical practitioner in the field of strategic marketing management with an understanding and context of a biblical worldview.
Not only will you walk away equipped for success without compromising your faith, you will also be earning a degree that gives you tremendous job opportunities. Allow Liberty to join you in your journey to serve as an ethical practitioner in the field of supply chain management with an understanding and context of a biblical worldview.
What Will You Learn in Our BS in Business Administration and Data Analysis – Strategic Marketing Management Bachelor’s Degree?
Throughout the Bachelor of Science in Business Administration and Data Analysis – Strategic Marketing Management program, you’ll dive deep into a wide range of subjects that can help prepare you for success in the business world. Some of the key areas of study include finance, managerial principles, legal and ethical concepts, human resource management, and more.
Earn a marketing management degree and master the fundamentals of devising effective marketing strategies, understanding consumer psychology, harnessing distribution channels, and implementing well-orchestrated promotional campaigns. Delve into market research and learn to cater to your target audience, thereby enhancing your organization’s productivity and efficiency.
Through the marketing management courses in this degree, you can acquire a versatile skill set that empowers you to cultivate a robust marketing and branding identity for your business. You can learn to investigate consumer behavior and leverage this knowledge to establish strategic marketing objectives. Most importantly, the strategic marketing degree from Liberty can help equip you with the confidence to tackle problem-solving tasks in the professional arena.
Additionally, this comprehensive degree program covers a wide range of topics pertinent to the design and execution of marketing plans, such as competitive analysis, customer relations, brand management, digital marketing, channel development, and merchandising. The strategic marketing courses can also expand your understanding of customer acquisition, consumption, and disposal of products and services.
View the Degree Completion Plan, and check out our featured courses below to learn more about what you’ll be studying!
Featured Courses
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BUSI 331 – Marketing Research
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BUSI 332 – Consumer Behavior
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BUSI 430 – Promotion Strategy
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BUSI 438 – Marketing Brand Management
Highlights of Our BS in Business Administration and Data Analysis – Strategic Marketing Management Degree Program
- Internship and capstone opportunities allow you to gain invaluable firsthand experience in the field.
- Our 78,000-square-foot School of Business provides you with:
- Simulated stock trading room with New York Stock Exchange display boards
- 2,000-square-foot Center for Entrepreneurship
- Center for Cyber Excellence and Center for Financial Literacy
- Information technology labs and a networking and data center.
- Get involved with our business-related student organizations and honor societies
- Check out our 3+1 Accelerated Business Program, so you can get your bachelor’s and master’s in just 4 years.
Strategic Marketing Management Business Degree Information
- Residential
- 120 total credit hours
- Transfer in up to 75% of your total degree
- This program falls under Liberty’s School of Business
- View the Degree Completion Plan
- Check out our course catalog
Potential Career Opportunities for Business Administration Majors with a Marketing Management Specialization
When you complete a BSBA in Strategic Marketing Management, you’ll learn skills that can be used across many different industries. Some of the roles you may qualify for include the following:
- Advertising account executive
- Advertising sales manager
- Brand manager
- Marketing consultant
- Market research analyst
- Product development manager
- Project coordinator
- Public relations specialist
- Social media manager
- Strategic manager
Admission Requirements for Undergraduate Degrees
Every application is reviewed by the admission committee on a case-by-case basis, meaning there are no set minimums for acceptance. However, all applicants must submit the following documents* for admission:
- Admission application
- Official high school transcripts
- Official college transcripts (if applicable)
- Results from the CLT, SAT, or ACT are not required for admission, but may be used in consideration for merit-based aid.
- Admission essay
*Note that additional documentation may be requested by the admission committee after your application has been received.
