Bachelor Of Science In Business Administration Digital Marketing And Advertising
Credit Hours
Years (Avg.)
Class Type
Transfer Credits
Up to 75% of the Degree Total can be Transferred to Liberty
Next Start Date
Aug 23, 2021

Discover Your Unique Expertise for Digital Marketing

The goal of any good marketer is to meet the needs of the consumer and increase overall customer retention. Our Bachelor of Science in Business Administration with a specialization in digital marketing and advertising will provide you with training in the methods, industry trends, and best practices you can take with you to be successful in this growing field!

Throughout this degree, you will learn principles in web analytics, site optimization, and conversion strategies vital to today’s digital marketing economy. Become a valuable member of any corporation as you use your new knowledge to drive sales and increase customer retention. Be an expert in the virtual world of social media and electronic commerce between businesses and consumers.

Why Choose Liberty’s B.S. in Digital Marketing and Advertising?

Our digital marketing and advertising program is designed for students like you who are looking to develop academic, spiritual, and practical skills for a successful career in the business field.

While you are earning your degree, you will have various opportunities to:

  • Network with peers and professionals through student organizations specific to your major and access brand new classroom spaces like our Entrepreneurship Center for Innovation.
  • Gain invaluable real-world experience through internships and capstone projects that will boost your resume and put your knowledge into practice!
  • Develop spiritually through on-campus community life groups, Convocation (similar to chapel), and our LU Shepherd staff who will pray for you by name.

What Will You Learn in Our Digital Marketing and Advertising Degree Program?

Develop and master skills in market research, digital marketing, and advertising. Learn how to critically analyze consumer needs and preferences as you attract, convert, and retain customers through digital content.

In addition to your digital marketing specialty courses, all of our business administration degrees contain a core curriculum in the overarching business field. These foundational classes include general business, accounting, finance, and marketing in domestic and international marketplaces.

View the Degree Completion Plan, and check out our featured courses below to learn more about what you’ll be studying!

Featured Courses

BUSI 331: Marketing Research

BUSI 436: Digital Marketing in a Virtual World

BUSI 439: Conversion and Optimization

BUSI 442: Customer Retention Through Digital Marketing

Degree Information
Career Opportunities
Admissions Requirements

Highlights of Our Business Administration Programs

Digital Marketing and Advertising Degree Information

Career Opportunities for Digital Marketing and Advertising Graduates

Liberty University’s Bachelor of Science in Business Administration: Digital Marketing and Advertising prepares you for work in the following occupations:

  • Digital Marketer
  • Developer
  • Promotions Manager
  • Social Marketer
  • Advertising Executive

Admission Requirements for Undergraduate Degrees

Every application is reviewed by the admission committee on a case-by-case basis, meaning there are no set minimums for acceptance. However, all applicants must submit the following documents* for admission:

  • Admission application
  • Official high school transcripts
  • Official college transcripts (if applicable)
  • SAT, ACT, or CLT scores (Liberty University is offering test-optional admission for Spring, Summer, and Fall 2021 applicants)
  • Admission essay

*Note that additional documentation may be requested by the admission committee after your application has been received.