Bachelor Of Science In Business Administration Digital Marketing And Advertising
Credit Hours
Degree ACBSP
Class Type
Transfer Credits
Transfer in up to 75% of the degree total
Next Start Date
Aug 19, 2024

Discover Your Unique Expertise in Digital Marketing

The goal of any good marketer is to meet the needs of the consumer and increase overall customer retention. Our Bachelor of Science in Business Administration (BSBA) and Data Analysis – Digital Marketing and Advertising will provide you with training in the methods, industry trends, and best practices you can take with you to be successful in this growing field!

Throughout this degree, you will learn principles in web analytics, site optimization, and conversion strategies vital to today’s digital marketing economy. Become a valuable member of any corporation as you use your new knowledge to drive sales and increase customer retention. Be an expert in the virtual world of social media and electronic commerce between businesses and consumers.

ACBSP Accredited Program LogoAmong only 3% of business schools worldwide to receive ACBSP accreditation

Award-Winning Campus

At Liberty, you’ll find an affordable, high-quality education that equips students like you for the real world. Our commitment to excellence helped us rank among’s Top 3 college campuses in America. Earning your degree from a nonprofit university with state-of-the-art resources like ours can help set you apart from your peers.

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Why Choose Liberty’s BSBA in Digital Marketing and Advertising?

Our digital marketing and advertising program is designed for students like you who are looking to develop academic, spiritual, and practical skills for a successful career in the business field.

While you are earning your degree, you will have various opportunities to:

  • Network with peers and professionals through student organizations specific to your major and access brand new classroom spaces like our Entrepreneurship Center for Innovation.
  • Gain invaluable real-world experience through internships and capstone projects that will boost your resume and put your knowledge into practice!
  • Develop spiritually through on-campus community life groups, Convocation (similar to chapel), and our LU Shepherd staff who will pray for you by name.

What Will You Learn in Our BS in Business Administration and Data Analysis- Digital Marketing and Advertising Degree Program?

Develop and master skills in market research, digital marketing, and advertising. Learn how to critically analyze consumer needs and preferences as you attract, convert, and retain customers through digital content.

In addition to your digital marketing specialty courses, all of our business administration degrees contain a core curriculum in the overarching business field. These foundational classes include general business, accounting, finance, and marketing in domestic and international marketplaces.

View the Degree Completion Plan, and check out our featured courses below to learn more about what you’ll be studying!

Featured Courses

BUSI 331: Marketing Research

Here’s what you’ll learn:

  • An overview of qualitative and quantitative marketing research methods
  • How to identify and apply appropriate research methods to support evidence-based decision-making

BUSI 436: Digital Marketing in a Virtual World

You will explore the principles required to successfully practice marketing in the virtual world of social media and electronic commerce between and among businesses and consumers.

BUSI 439: Conversion and Optimization

Here’s what you’ll learn:

  • Principles, functions, and techniques of web analytics, site optimization, and conversion strategies related to digital marketing
  • How to successfully reach and influence potential consumers and convert them into customers
  • The financial impact of conversion strategies on the firm

BUSI 442: Customer Retention Through Digital Marketing

Here’s what you’ll learn:

  • Digital marketing strategies and techniques necessary for satisfying and retaining customers
  • Information and methods for driving and assessing overall lifetime customer value and resulting financial performance
  • Industry trends and their future impact on digital marketing
Degree Information
Admission Requirements

Highlights of Our BSBA in Business Administration Programs

BSBA – Digital Marketing and Advertising Degree Information

Career Opportunities for BS in Business Administration – Digital Marketing and Advertising Graduates

Liberty University’s Bachelor of Science in Business Administration and Data Analysis – Digital Marketing and Advertising prepares you for work in the following occupations:

  • Advertising executive
  • Developer
  • Digital marketer
  • Promotions manager
  • Social marketer

Admission Requirements for Undergraduate Degrees

Every application is reviewed by the admission committee on a case-by-case basis, meaning there are no set minimums for acceptance. However, all applicants must submit the following documents* for admission:

  • Admission application
  • Official high school transcripts
  • Official college transcripts (if applicable)
  • Results from the CLT, SAT, or ACT are not required for admission, but may be used in consideration for merit-based aid.
  • Admission essay

*Note that additional documentation may be requested by the admission committee after your application has been received.