BSBA In Marketing Sales Mangement And Professional Selling
Credit Hours
Degree ACBSP
Class Type
Transfer Credits
Transfer in up to 75% of the degree total
Next Start Date
Aug 19, 2024



Prepare Yourself for an Exciting Career in Sales Management and Professional Selling

Are you interested in the idea of helping businesses effectively target consumers and increase company sales? Liberty’s Bachelor of Science in Business Administration and Data Analysis (BSBA) – Sales Management and Professional Selling degree is designed to give you the business know-how you’ll need to succeed!

You can work with large corporations, small businesses, nonprofits, and more by earning a business administration degree. Throughout this degree, you will work on your persuasion and sales skills, learn what makes successful salespeople, and develop strategic communication and relationship-building skills that can be used in the workplace.

Liberty offers a unique opportunity for you to grow both academically and spiritually. We desire to Train Champions for Christ, so when you step on campus you will feel the difference.


ACBSP Accredited Program LogoAmong only 3% of business schools worldwide to receive ACBSP accreditation



Award-Winning Campus

At Liberty, you’ll find an affordable, high-quality education that equips students like you for the real world. Our commitment to excellence helped us rank among’s Top 3 college campuses in America. Earning your degree from a nonprofit university with state-of-the-art resources like ours can help set you apart from your peers.


Niche Best Colleges

Why Choose Liberty’s BSBA in Sales Management and Professional Selling?

At Liberty, your success is our success. We want to prepare you for an exciting, lucrative career in business by creating the best academic environment possible. All of our faculty, student leadership teams, and campus resources are committed to bringing out the best in you!

American Marketing Association

  • Join in with fellow marketing students in our American Marketing Association (LU AMA) student organization.
  • Professors participate as faculty sponsors for our student organizations and honor societies.
  • Attend events, hear from leading marketing professionals, and network with peers and professors through planning and promotion of fundraising opportunities.
  • You will get hands-on experience in strategic marketing applications through national case competitions

Academic Excellence and Spiritual Development

  • Our, 78,000-square-foot state-of-the-art School of Business building offers creative and collaborative classrooms. Surround yourself with like-minded students so you can focus on your interpersonal and career growth in marketing!
  • Learn from professors who have doctoral degrees and years of real-world experience in their fields. Our faculty truly care for their students and pray for them by name!

What Will You Learn in Our BSBA Sales Management and Professional Selling Degree?

The field of sales management and professional selling has an incredible range of career opportunities. From an economic perspective, retailing and category management represent anywhere from 25-30% of GDP annually. Let us help equip you with the tools you need to succeed!

Become an expert in the business-to-business sales cycle. Learn vital skills in retail and category management as you study the impact of supply chain and retail practices today. Gain confidence in initiating sales contacts and securing prospective sales. Your awareness of the best practices of the industry will drive your success in professional selling and sales management.

In addition to the marketing-focused courses, all of our business administration degrees contain a core curriculum in general business, accounting, finance, and marketing in domestic and international marketplaces.

View the Degree Completion Plan, and check out our featured courses below to learn more about what you’ll be studying!

Featured Courses

BUSI 331 – Marketing Research

Here’s what you’ll learn:

  • An overview of qualitative and quantitative marketing research methods
  • How to identify and apply appropriate research methods to support evidence-based decision-making

BUSI 332 – Consumer Behavior

Here’s what you’ll learn:

  • How to demonstrate your knowledge of customer acquisition, consumption, and disposal of products and services
  • How to analyze buyer behavior of individual consumers, businesses, and governments and evaluate the influence that demographics, popular culture, and subcultures have on consumer behavior.

BUSI 431 – Sales Management and Professional Selling

Here’s what you’ll learn:

  • Each component of the sales cycle in a business-to-business selling environment
  • Models for initiating sales contacts, identifying and defining prospects’ needs, and presenting and gaining commitment for a proposed solution

BUSI 446 – Retailing and Category Management

Here’s what you’ll learn:

  • How to integrate retailing and category management in practice
  • Category management aspects derived from retail and supply chain perspectives
Degree Information
Admission Requirements

Highlights of Our Business Administration -Sales Management and Professional Selling

BSBA – Sales Management and Professional Selling Degree Information

Career Opportunities for Business Administration – Sales Management and Professional Selling Graduates

Our BS in Business Administration – Sales Management and Professional Selling degree prepares you for the following occupations:

  • Branch sales manager
  • Insurance agent/broker

  • Real estate agent/broker

  • Sales manager

  • Sales representative

Admission Requirements for Undergraduate BSBA Degrees

Every application is reviewed by the admission committee on a case-by-case basis, meaning there are no set minimums for acceptance. However, all applicants must submit the following documents* for admission:

  • Admission application
  • Official high school transcripts
  • Official college transcripts (if applicable)
  • Results from the CLT, SAT, or ACT are not required for admission, but may be used in consideration for merit-based aid.
  • Admission essay

*Note that additional documentation may be requested by the admission committee after your application has been received.