BSBA In Marketing Sales Mangement And Professional Selling
Credit Hours
Years (Avg.)
Class Type
Transfer Credits
Up to 75% of the Degree Total can be Transferred to Liberty
Next Start Date
Aug 23, 2021

Prepare Yourself for an Exciting Career in Sales Management and Professional Selling

Are you interested in the idea of helping businesses effectively target consumers and increase company sales? Liberty’s bachelor’s degree in business administration with a specialization in marketing sales management and professional selling is designed to give you the business know-how you’ll need to succeed!

You can work with large corporations, small businesses, nonprofits, and more by earning a business administration degree. Throughout this degree, you will work on your persuasion and sales skills, learn what makes successful sales people, and develop strategic communication and relationship building skills that can be used in the workplace.

Liberty offers a unique opportunity for you to grow both academically and spiritually. We desire to Train Champions for Christ, so when you step on campus you will feel the difference.

Why Choose Liberty’s B.S. in Marketing Sales and Professional Selling?

At Liberty, your success is our success. We want to prepare you for an exciting, lucrative career in business by creating the best academic environment possible. All of our faculty, student leadership teams, and campus resources are committed to bringing out the best in you!

American Marketing Association

  • Join in with fellow marketing students in our American Marketing Association (LU AMA) student organization.
  • Professors participate as faculty sponsors for our student organizations and honor societies.
  • Attend events, hear from leading marketing professionals, and network with peers and professors through planning and promotion of fundraising opportunities.
  • You will get hands-on experience in strategic marketing applications through national case competitions

Academic Excellence and Spiritual Development

  • Our, 78,000-square-foot state-of-the-art School of Business building offers creative and collaborative classrooms. Surround yourself with like-minded students so you can focus on your interpersonal and career growth in marketing!
  • Learn from professors who have doctoral degrees and years of real-world experience in their fields. Our faculty truly care for their students and pray for them by name!

What Will You Learn in Our Marketing: Sales Management and Professional Selling Degree?

The field of sales management and professional selling has an incredible range of career opportunities. From an economic perspective, retailing and category management represent anywhere from 25-30% of GDP annually. Let us help equip you with the tools you need to succeed!

Become an expert in the business-to-business sales cycle. Learn vital skills in retail and category management as you study the impact of supply chain and retail practices today. Gain confidence in initiating sales contacts and securing prospective sales. Your awareness of the best practices of the industry will drive your success in professional selling and sales management.

In addition to the marketing-focused courses, all of our business administration degrees contain a core curriculum in general business, accounting, finance, and marketing in domestic and international marketplaces.

View the Degree Completion Plan, and check out our featured courses below to learn more about what you’ll be studying!

Featured Courses

BUSI 331 – Marketing Research

BUSI 332 – Consumer Behavior

BUSI 431 – Sales Management and Professional Selling

BUSI 446 – Retailing and Category Management

Degree Information
Admission Requirements

Highlights of Our Business Administration: Marketing in Sales Management and Professional Selling

Marketing: Sales Management and Professional Selling Degree Information

Career Opportunities for Business Administration: Marketing in Sales Management and Professional Selling Graduates

Our B.S. in Business Administration: Marketing in Sales Management and Professional Selling degree prepares you for the following occupations:

  • Branch Sales Manager
  • Sales Representative
  • Insurance Agent/Broker
  • Sales Manager
  • Real Estate Agent/Broker

Admission Requirements for Undergraduate Degrees

Every application is reviewed by the admission committee on a case-by-case basis, meaning there are no set minimums for acceptance. However, all applicants must submit the following documents* for admission:

  • Admission application
  • Official high school transcripts
  • Official college transcripts (if applicable)
  • SAT, ACT, or CLT scores (Liberty University is offering test-optional admission for Spring, Summer, and Fall 2021 applicants)
  • Admission essay

*Note that additional documentation may be requested by the admission committee after your application has been received.