MBA in Strategic Media and Digital Content An MBA for the Future of Strategic Media


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100% online, 8-week courses

Transfer in up to 50% of the degree total

Are you seeking promotion in your present company or a position at a different organization? With the rapid growth and importance of digital content and the strategic nature of media in today’s marketplace, there is a growing demand for marketing professionals who have business acumen combined with the strategic communications expertise to develop a sound digital marketing plan. Liberty University can help!

The emergence of technology as a global platform has completely reshaped the way businesses think about their marketing efforts. Every day, teams of digital marketing experts study industry trends, conduct market research, utilize analytics, and study consumer behavior to drive sales. From search engine optimization and paid search to cookies and tracking codes, companies are using artificial intelligence to learn more about their prospects.

Liberty University’s online Master of Business Administration (MBA) in Strategic Media and Digital Content can provide the training and knowledge you need to make informed decisions and create marketing plans that use cutting-edge technologies and strategies. This digital marketing degree online program is essentially an MBA in online marketing, so you’ll be able to learn the essentials of running a strong business while studying proven digital marketing strategies.

Throughout our business master’s in digital marketing online, you can learn the fundamental concepts of business administration. In addition to these concepts, our digital marketing master’s program can teach you about the media technologies and communication strategies needed for a successful business digital marketing plan. The goal of our MBA in digital marketing is to help you become a standout difference-maker for your company.

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What Sets Us Apart?

  • Private Nonprofit University
  • 600+ Online Degrees
  • No Standardized Testing for Admission
  • Transfer in up to 75% of an Undergrad Degree
  • Transfer in up to 50% of a Grad/Doctoral Degree

Our MBA in Strategic Media and Digital Content online degree seeks to develop business marketing managers who have the skills and ability to pioneer their organization’s digital marketing plan.

Our program is offered 100% online, so you won’t need to relocate or take time off from work to visit our campus to attend class. In addition, earning a business and digital marketing master’s degree from Liberty can help you pursue high-paying, in-demand jobs. We aim to continually improve our teaching methods and curriculum just as you aim to learn useful skills that can help you excel in your field.

Our MBA in Strategic Media and Digital Content examines the established and emerging media technologies used by various organizations in communicating specific messages to diverse audiences. The online marketing specialization section of this degree can help give you an edge if you’re interested in applying for jobs in strategic communication and business.

Our MBA in digital marketing online consists of two sections: general business courses and digital marketing courses. In the business section of our online MBA, you will study strategic marketing management, finance, and legal issues in business. You will also study business research methods, fundamental accounting for decision making, international business, and organizational design.

The business-specific section of our MBA in online marketing is rounded out by courses in global economics, human resources, operations management, and global business strategy.

The strategic media and digital content section of this online MBA features courses in media technologies and communication strategy, strategic media analysis, best practices for transforming the digital organization, and using emerging trends in strategic communication.

At Liberty, we don’t just want you to contribute to an organization’s digital marketing efforts. We want you to breathe new life into organizations by breathing new life into their marketing strategies with fresh, innovative ideas that inspire others and rally organizational pursuit of a common goal: producing leads, converting leads to inquiries, and flipping inquiries into sales.

Throughout our online digital marketer program, you can:

  • Gain the skills needed to lead digitally-driven organizations to extraordinary growth.
  • Learn how to apply the field’s latest technologies and theories to your work.
  • Gain the skills needed to grow organizations through online marketing and strategy.
  • Get hands-on experience with the newest digital and interactive tools for achieving relationships and spreading ideas.
  • Learn from experienced strategic communication and business professionals who are ready to impart the business lessons they have learned from years in the field.
  • Study the driving forces behind effective advertising programs, including marketing analytics and social media marketing.

The time has never been better to pursue an online MBA in digital marketing. At Liberty, we strive to make going back to school for your master’s degree easier than ever before. With a group of distinguished faculty and a world-class online learning environment, we believe Liberty stands out. Partner with us and take your career to new heights!

Degree Completion Plan (PDF)

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Not sure what to choose?

Speak to one of our admissions specialists to help you choose the program that best fits your needs.

Your success is our success, which is why we are committed to providing quality academics at an affordable tuition rate. While other colleges are increasing their tuition, we have frozen tuition rates for the majority of our undergraduate, graduate, and doctoral programs for the past 9 years – and counting.

Graduate Full Time $565/Credit
Graduate Part Time $615/Credit
Military Graduate $275/Credit

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Liberty University is dedicated to providing world-class educational experiences to military students across the globe.

Who May Qualify?

  • Active Duty
  • Reserve/National Guard
  • Veterans/Retirees
  • Spouses of Service Members and Veterans/Retirees
  • Current Department of Defense Employees

Available Benefits:

  • Tuition discounts – $275 per credit hour for graduate courses
  • Additional discount for veterans who service in a civilian capacity as a First Responder (less than $625 per course)*
  • 8-week courses, 8 different start dates each year, and no set login times (may exclude certain courses such as practicums, internships, or field experiences)

*Not applicable to certificates.