Using Emerging Trends in Strategic Communication – STCO 562

CG • Section 8WK • 11/08/2019 to 04/16/2020 • Modified 07/28/2020

Course Description

Developing the ability to grow organizations through online market-making and strategy. Hands-on experience with radical new digital and interactive tools for achieving relationships and spreading ideas.

Prerequisites

None

Rationale

Organizations value individuals who add value to the enterprise. This course develops the ability of the student to contribute to and grow the digital marketing abilities of the organizations he/she joins. This course focuses on the use of social, interactive, and digital media to strategically pursue market opportunities.

Measurable Learning Outcomes

Upon successful completion of this course, the student will be able to:

  1. Formulate an applied working knowledge of building an online brand through conversational content and promotional marketing.
  2. Examine the dynamics of social and interactive media in shaping and guiding the digital interactive strategies of an organization.
  3. Apply user generated content strategy to socially connect with the affiliates of an organization.
  4. Explain the advantages of a Christian worldview in a digitally, conversationally-connected world.

Course Assignment

Lecture presentations

Course Requirements Checklist

After reading the Course Syllabus and Student Expectations, the student will complete the related checklist found in Module/Week 1.

Discussion Board Forums (2)

Discussion boards are collaborative learning experiences. Therefore, the student is required to create a thread in response to the provided prompt for each forum. Each thread must be at least 400 words, demonstrate course-related knowledge, and contain at least 2 net resources. In addition to the thread, the student is required to reply to 2 other classmates’ threads. Each reply must be at least 250 words. Threads will be evaluated on succinctness, how thorough the in-cited research is, and the presence of a considered conclusion. Replies will be evaluated on the basis of topical insight, constructive critique, and further suggestions for a successful application.

Journal Assignments (4)

The student will write a journal entry of at least 2 pages in current APA format that focuses on that module/week’s topic. Evaluation will center on the degree to which the entry is succinct and demonstrates a full understanding of the topic as well as the potential for successful applications.

Research Paper

Topic Submission

This journal assignment is designed to be a progress check for the student as he/she begins working on his/her Research Paper. This assignment must be at least 2 pages and must be in current APA format.

Final Submission

The student will write a research-based paper consisting of at least 10 pages in current APA format that focuses on a topic of the student’s choosing that encompasses web strategies for growth. The paper must include at least 10 net references with full URLs and at least 3 scriptural references. Evaluation will center on the degree to which the research/application demonstrates a full understanding of the topic as well as a successful application to the chosen organization.

Journal Assignment: Research Feedback

This journal assignment is designed to be a progress check for the student as he/she begins working on his/her Research Paper. This assignment must be at least 2 pages and must be in current APA format.