STCO 534 Strategic Media Analysis

Each strategic communication and digital media student at the graduate level must understand how the media, the messages, and the distribution channels work together to touch audiences. Analysis must be target- and data-driven to achieve maximum impact. Implementing and understanding this analysis with emphasis on social, mobile, and interactive media is crucial for effective media use in the digital age.

Textbook readings and lecture presentations

No details available.

Course Requirements Checklist

After reading the Course Syllabus and Student Expectations, the student will complete the related checklist found in the Course Overview.

Discussion

The student will complete 1 Discussion: Introduction in this course. The student will post 1 video introducing himself or herself to the class. The student must then post 2 replies on other classmates’ videos. No sources are required for this discussion.

Discussions (2)

Discussions are collaborative learning experiences. Therefore, the student will create a thread in response to the provided prompt for each Discussion. Each thread must be at least 400 words and demonstrate course-related knowledge. The student must support his/her assertions with at least 2 scholarly citations and 1 citation from the textbook in APA format. In addition to the thread, the student is required to reply to 2 other classmates’ threads. Each reply must be at least 200 words and incorporate at least 1 scholarly citation and 1 citation from the textbook in APA format. Any sources cited must have been published within the last 5 years. Acceptable sources include the textbook, the Bible, and scholarly publications.

Situation Analysis Assignment

The student will conduct a situation analysis including a SWOT breakdown using a SWOT template for a business based on a video or internet product provided in Canvas Announcements. The student will also write a 4–6-page narrative to expand on the four SWOT areas explaining how these areas affect the business or entity’s position in the marketplace. A minimum of 6 citations are required. Acceptable sources include scholarly articles published within the last 5 years, statistical information from government and business websites, the Bible, and professional writing on the topic. The assignment must be in current APA format. 

Media Plan Assessment Assignment

The student will write an analysis of the media plan in use for a corporation, non-profit, performer/personality or brand that he or she chooses. The body of this paper will be 6–8 pages and must be in current APA format. The paper must include appropriate references related to the entity in addition to the course textbook and the Bible.

Media Plan Assessment Presentation Assignment

The student will create a PowerPoint with audio of the Media Plan Assessment Assignment. The PowerPoint with voice narration must be 8–12 slides. 

Advertising Media Plan Assignment

The student will propose an advertising media plan for a business based on a video or internet product provided in the course. The body of this paper will be 6–8 pages and must be in current APA format. The paper must include appropriate references related to the entity in addition to the course textbook and the Bible.

Advertising Media Plan Presentation Assignment

The student will create a PowerPoint with audio of the Advertising Media Plan Assessment Assignment. The PowerPoint with voice narration must be 8–12 slides. 

Quiz

This item will require the student to choose an organization, business, performer or other institution where there is a media plan of some measure in place. The chosen organization, business, performer or other institution will be the entity on which the student will conduct a media plan assessment. This quiz includes 1 true/false and 1 essay question, is limited to 30 minutes, allows unlimited attempts, and is open-book/open-notes. 

Quiz: Midterm

This quiz will cover the Learn material for the assigned Modules: Weeks. This quiz will be open-book/open-notes, allow 1 attempt, contain 16 multiple-choice, matching and true/false questions, and have a 2-hour time limit.

Quiz: Final

This quiz will demonstrate the student’s understanding of the text and various assignments covered throughout the course. The quiz will be open-book/open-notes, allow 1 attempt, contain 20 multiple-choice, matching and true/false questions, and have a 90-minute time limit.