MBA in Strategic Media and Digital Content

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Credit Hours

100% online, 8-week courses

Transfer in up to 50% of the degree total

Next Start Dates: January 19, 2026 | February 16, 2026 | March 23, 2026

Manage, Lead, and Grow Digital Organizations with Our MBA Degree Online in Strategic Media and Digital Content!

Are you seeking promotion in your present company or a position at a different organization? With the rapid growth and importance of digital content and the strategic nature of media in today’s marketplace, there is a growing demand for marketing professionals who have business acumen combined with strategic communications expertise to develop a sound digital marketing plan. Liberty University can help!

The emergence of technology as a global platform has completely reshaped the way businesses think about their marketing efforts. Every day, teams of digital marketing experts study industry trends, conduct market research, utilize analytics, and study consumer behavior to drive sales. From search engine optimization and paid search to cookies and tracking codes, companies are using artificial intelligence to learn more about their prospects.

Liberty University’s online Master of Business Administration (MBA) in Strategic Media and Digital Content can provide the training and knowledge to make informed decisions and create marketing plans that use cutting-edge technologies and strategies. This digital marketing degree online program is essentially an MBA in online marketing, so you’ll be able to study the essentials of running a strong business while studying proven digital marketing strategies.

Throughout our business master’s in digital marketing online, you can learn the fundamental concepts of business administration. In addition to these concepts, our digital marketing master’s program can teach you about the media technologies and communication strategies needed for a successful business digital marketing plan. The goal of our MBA in digital marketing is to help you become a standout difference-maker for your company.

Your officially conferred degree name will be Master of Business Administration (MBA) in Strategic Media and Digital Content.

Backed by a brick-and-mortar campus ranked as Niche.com’s #2 Best College Campus in America for 2026

Private Nonprofit University
600+ Online Degrees
No Standardized Testing for Admission
Transfer in up to 75% of an Undergrad Degree
Transfer in up to 50% of a Grad/Doctoral Degree

Top 10 Reasons to Choose Liberty

Why Choose Liberty’s MBA in Digital Marketing Online?

Our MBA in Strategic Media and Digital Content online degree seeks to develop business marketing managers who have the skills and ability to pioneer their organization’s digital marketing plan.

Our program is offered 100% online, so you won’t need to relocate or take time off from work to visit our campus to attend class. In addition, earning a business and digital marketing master’s degree from Liberty can help you pursue high-paying, in-demand jobs. We aim to continually improve our teaching methods and curriculum, just as you aim to learn useful skills that can help you excel in your field.

What Will You Study in Our MBA – Digital Marketing Master’s Program?

Our MBA in Strategic Media and Digital Content examines the established and emerging media technologies used by various organizations in communicating specific messages to diverse audiences. The online marketing specialization section of this degree can help give you an edge if you’re interested in applying for jobs in strategic communication and business.

Our MBA in digital marketing online consists of two sections: general business courses and digital marketing courses. In the business section of our online MBA, you will study strategic marketing management, finance, and legal issues in business. You will also study business research methods, fundamental accounting for decision making, international business, and organizational design.

The business-specific section of our MBA in online marketing is rounded out by courses in global economics, human resources, operations management, and global business strategy.

The strategic media and digital content section of this online MBA features courses in media technologies and communication strategy, strategic media analysis, best practices for transforming the digital organization, and using emerging trends in strategic communication.

At Liberty, we don’t just want you to contribute to an organization’s digital marketing efforts. We want you to breathe new life into organizations by breathing new life into their marketing strategies with fresh, innovative ideas that inspire others and rally organizational pursuit of a common goal: producing leads, converting leads to inquiries, and flipping inquiries into sales.

Throughout our online digital marketer program, you can:

Discover how to apply the field’s latest technologies and theories to your work.
Explore how digitally-driven organizations achieve extraordinary growth.
Gain the skills to grow organizations through online marketing and strategy.
Get hands-on experience with the newest digital and interactive tools for achieving relationships and spreading ideas.
Learn from experienced strategic communication and business professionals who are ready to impart the business lessons they have learned from years in the field.
Study the driving forces behind effective advertising programs, including marketing analytics and social media marketing.

The time has never been better to pursue an online MBA in digital marketing. At Liberty, we strive to make going back to school for your master’s degree easier than ever before. With a group of distinguished faculty and a world-class online learning environment, we believe Liberty stands out. Partner with us and take your career to new heights!

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Tuition & Aid

At Liberty University, a private Christian education is less expensive than you think. Over the last 10 years, Liberty University’s Online Program has only raised its standard tuition costs by less than 5% – and most of our online tuition rates rank in the top 35% for affordability for 2025 when compared to our leading online competitors.

Graduate Full Time	$580/Credit
Graduate Part Time	$645/Credit
Military Graduate	$290/Credit

These rates are reflective of academic year 2025-2026. Tuition rates may change annually. For the most current information, please visit our LU Tuition Cost page.

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Admission Information for Our MBA in Strategic Media and Digital Content

Admission Requirements

Apply online or over the phone with an admissions counselor by calling (800) 424-9596.
- A non-refundable, non-transferable $50 application fee will be posted on the current application upon enrollment (waived for qualifying service members, veterans, and military spouses – documentation verifying military status is required).
Send official college transcripts (mailed as sealed, unopened copies or sent via a direct electronic transcript system). A regionally or nationally accredited bachelor’s degree with at least a 3.0 GPA is required for admission in good standing. Applicants who have earned a master’s degree or at least 12 graduate credits from an accredited institution will be assessed on the basis of the master’s-level degree work. Students must also have completed at least 15 hours of upper-level (300-400) undergraduate business credit.
- Unofficial transcripts can be used for acceptance purposes with the submission of a Transcript Request Form.
Applicants whose native language is other than English must submit official scores for the Test of English as a Foreign Language (TOEFL) or an approved alternative assessment. For information on alternative assessments or TOEFL waivers, please call Admissions or view the official International Admissions policy.

Upon acceptance, the graduate transfer department will evaluate students for 27 hours of business credit in the following subject areas: accounting, business ethics, business finance, business integration and strategic management, business leadership, global dimensions of business, information management systems, legal environment of business, macroeconomics, human resource management, operations/production management, organizational behavior, marketing, microeconomics, or quantitative research techniques/statistics. Those who are missing some or all of these subject areas may be required to take BMAL 590.

Bridge Program

Students who are missing some or all admission requirements may be placed into the Graduate Certificate in Management and Leadership as a bridge.* Upon successful completion of this certificate with at least a 3.0 GPA, these students can be reevaluated for the MBA program.

*In order to be eligible for the bridge, admission requirements for the graduate certificate must still be met.

Preliminary Acceptance

If you are sending in a preliminary transcript for acceptance, you must:

Be in your final term and planning to start your master’s degree after the last day of class for your bachelor’s degree.
Complete a Bachelor’s Self-Certification Form confirming your completion date. You may download the form from the Forms and Downloads page or contact an admissions counselor to submit the form on your behalf.
Submit an official/unofficial transcript to confirm that you are in your final term. The preliminary transcript must show a minimum of 105 completed credit hours.
If you are a current Liberty University student completing your undergraduate degree, you will need to submit a Degree/Certificate Completion Application.
Send in an additional, final official transcript with a conferral date on it by the end of your first semester of enrollment in the new master’s degree.

Undergraduate Enrollment in Graduate Courses Policy

Transcript Policies

Unofficial College Transcript Policy

Unofficial transcripts combined with a Transcript Request Form can be used for admission. Official transcripts are required within 60 days of the admissions decision or before non-attendance drops for the first set of matriculated classes, whichever comes first, and will prevent enrollment into future terms until all official transcripts have been received.

Before sending unofficial college transcripts, please make sure they include the following:

Your previous school’s name or logo printed on the document
Cumulative GPA
A list of completed courses and earned credit broken down by semester
Degree and date conferred (if applicable)

Official College Transcript Policy

An acceptable official college transcript is one that has been issued directly from the institution and is in a sealed envelope. If you have one in your possession, it must meet the same requirements. If your previous institution offers electronic official transcript processing, they can send the document directly to luoverify@liberty.edu.

If the student uses unofficial transcripts with a Transcript Request Form to gain acceptance, all official transcripts must be received within 60 days of the admissions decision or before non-attendance drops for the first set of matriculated classes, whichever comes first. Failure to send all official transcripts within the 60-day period will prevent enrollment into future terms until all official transcripts have been received.

Admissions Office Contact Information

Submit your application online or over the phone.

Start Online Application

Apply by phone: (800) 424-9595

Liberty University is dedicated to providing world-class educational experiences to military students across the globe.

Who May Qualify?

Active Duty
Reserve/National Guard
Veterans/Retirees
Spouses of Service Members and Veterans/Retirees
Current Department of Defense Employees

Available Benefits:

Tuition discounts – $290 per credit hour for graduate courses
Additional discount for veterans who serve in a civilian capacity as a First Responder*
8-week courses, 8 different start dates each year, and no set login times (may exclude certain courses such as practicums, internships, or field experiences)

*Not applicable to certificates.

These rates are reflective of academic year 2025-2026. Tuition rates may change annually. For the most current information, please visit our LU Tuition Cost page.

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*Some restrictions may occur for this promotion to apply. This promotion also excludes active faculty and staff, military, non-degree-seeking, DGIA, Continuing Education, WSB, and certificate students.

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MBA in Strategic Media and Digital Content An MBA for the Future of Strategic Media

Manage, Lead, and Grow Digital Organizations with Our MBA Degree Online in Strategic Media and Digital Content!

What Sets Us Apart?

Why Choose Liberty’s MBA in Digital Marketing Online?

What Will You Study in Our MBA – Digital Marketing Master’s Program?

Potential Career Opportunities

Featured Courses

Degree Information

Not sure what to choose?

Tuition & Aid

Financial Aid & Scholarships

Admission Information for Our MBA in Strategic Media and Digital Content

Admission Requirements

Bridge Program

Preliminary Acceptance

Undergraduate Enrollment in Graduate Courses Policy

Transcript Policies

Admissions Office Contact Information

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