MA in Strategic Communication – Digital Communication Engaging Media-Savvy Audiences
33
Credit Hours
100% online, 8-week courses
Transfer in up to 50% of the degree total
Discover Innovative Outreach Methods with a Master’s in Strategic Communications
Do you love bringing people together? Do you thrive at setting and meeting purposeful goals? Do you want to use communication to better the world? If so, Liberty University’s online Master of Arts in Strategic Communication – Digital Communication might be the degree for you. This program can prepare you for an exciting, rewarding career in the field of communications.
With our online master’s in strategic communication – digital communication, you can learn how to carry out marketing campaigns across many platforms, including social media, video, and mobile. In addition, your classes can teach you how to craft compelling messages and how to keep up with the ever-changing world of digital communications.
Our master’s in strategy can help you reach audiences in a way that both informs and persuades. Complete our master’s degree in strategic communications and gain the tools you need to serve in a variety of business, nonprofit, and public service roles.
Why Choose Liberty’s Master’s in Strategic Communication Degree?
Liberty University’s strategic communications master’s program can prepare you to meet your career goals and find your niche in the communications industry. With this degree, you can gain marketable skills that will help you succeed as a communications professional.
At Liberty, you can receive practical, in-depth training that can help equip you to apply your knowledge to the real world. When you complete this master’s, you can be better prepared to create effective messaging that can compel your audience and fulfill your company’s goals and communication needs.
Businesses, nonprofits, and agencies in every industry need talented professionals who can reach audiences in a way that resonates and persuades. Our master’s in strategic communications can help increase your marketability and prepare you for a wide range of career options.
Liberty’s MA in Strategic Communication – Digital Communication offers many benefits that are designed to help give you an edge over your competition:
- Our master’s communication degree includes industry-specialized training that can help you gain full-time employment in the communications field.
- You will build a professional portfolio designed to demonstrate your utility and expertise to future employers.
- You can learn cutting-edge information about using digital marketing campaigns to help organizations reach an ever-growing global market.
- You can gain practical, hands-on experience in communications and prepare for future doctoral studies.
What Will You Study in Our Online Master’s Degree in Strategic Communication?
In this master’s program, you can learn how to blend traditional communication strategies with the latest trends in digital media. Your classes will consist of hands-on projects that can help you grasp many important concepts that apply to the real world of communications. For instance, you can learn about the theories that govern successful marketing initiatives, how to turn these theories into practical, step-by-step campaigns, and how to evaluate the results of a campaign.
In addition, you can study how to use storytelling techniques, how to optimize digital communication methods, and how to create social media and video promotions. You can also learn how to conduct communications campaigns using various media platforms and communication methods. With this graduate degree, you can gain the skills you need to reach and persuade many types of audiences.
Potential Career Opportunities
Our online master’s in strategic communications can prepare you for high-level roles in marketing, digital advertising, and project management. You can also pursue roles in traditional marketing, especially with employers who are seeking to adapt to digital marketing.
Here are some of the career fields that may be available to you:
- Advertising
- Business marketing
- College or university faculty
- Communication analysis
- Communications managing/directing
- Corporate communications
- Public relations consulting
Featured Courses
Degree Information
- This program falls under the School of Communication and the Arts.
- View the Graduate Communication and the Arts Course Guides (login required).
Degree Completion Plan
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Tuition & Aid
Your success is our success, which is why we are committed to providing quality academics at an affordable tuition rate. While other colleges are increasing their tuition, we have frozen tuition rates for the majority of our undergraduate, graduate, and doctoral programs for the past 9 years – and counting.
Graduate Full Time | $565/Credit |
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Graduate Part Time | $615/Credit |
Military Graduate | $275/Credit |
Tuition rates may change annually. For the most current information, please visit our LU Tuition Cost page.
All Tuition & Fees
Financial Aid & Scholarships
Admission Information for Our Online MA in Strategic Communication – Digital Communication Degree
Admission Requirements
- Apply online or over the phone with an admissions counselor by calling (800) 424-9596.
- A non-refundable, non-transferable $50 application fee will be posted on the current application upon enrollment (waived for qualifying service members, veterans, and military spouses – documentation verifying military status is required).
- Send official college transcripts (mailed as sealed, unopened copies or sent via a direct electronic transcript system). A regionally or nationally accredited bachelor’s degree with at least a 2.5 GPA is required for admission in good standing. Applicants who have earned a master’s degree or at least 12 graduate credits from an accredited institution will be assessed on the basis of the master’s-level degree work.
- Unofficial transcripts can be used for acceptance purposes with the submission of a Transcript Request Form.
- Applicants whose native language is other than English must submit official scores for the Test of English as a Foreign Language (TOEFL) or an approved alternative assessment. For information on alternative assessments or TOEFL waivers, please call Admissions or view the official International Admissions policy.
Preliminary Acceptance
If you are sending in a preliminary transcript for acceptance, you must:
- Be in your final term and planning to start your master’s degree after the last day of class for your bachelor’s degree.
- Complete a Bachelor’s Self-Certification Form confirming your completion date. You may download the form from the Forms and Downloads page or contact an admissions counselor to submit the form on your behalf.
- Submit an official/unofficial transcript to confirm that you are in your final term. The preliminary transcript must show a minimum of 105 completed credit hours.
- If you are a current Liberty University student completing your undergraduate degree, you will need to submit a Degree/Certificate Completion Application.
- Send in an additional, final official transcript with a conferral date on it by the end of your first semester of enrollment in the new master’s degree.
Dual Enrollment
Please see the Online Dual Enrollment page for information about starting graduate courses while finishing your bachelor’s degree.
Transcript Policies
Unofficial College Transcript Policy
Unofficial transcripts combined with a Transcript Request Form can be used for admission. Official transcripts are required within 60 days of the admissions decision or before non-attendance drops for the first set of matriculated classes, whichever comes first, and will prevent enrollment into future terms until all official transcripts have been received.
Before sending unofficial college transcripts, please make sure they include the following:
- Your previous school’s name or logo printed on the document
- Cumulative GPA
- A list of completed courses and earned credit broken down by semester
- Degree and date conferred (if applicable)
Official College Transcript Policy
An acceptable official college transcript is one that has been issued directly from the institution and is in a sealed envelope. If you have one in your possession, it must meet the same requirements. If your previous institution offers electronic official transcript processing, they can send the document directly to luoverify@liberty.edu.
If the student uses unofficial transcripts with a Transcript Request Form to gain acceptance, all official transcripts must be received within 60 days of the admissions decision or before non-attendance drops for the first set of matriculated classes, whichever comes first. Failure to send all official transcripts within the 60-day period will prevent enrollment into future terms until all official transcripts have been received.
Admissions Office Contact Information
Liberty University Online Admissions Verification
1971 University Blvd.
Lynchburg, VA 24515
Ready to Apply?
Submit your application online or over the phone.
Military
Liberty University is dedicated to providing world-class educational experiences to military students across the globe.
Who May Qualify?
- Active Duty
- Reserve/National Guard
- Veterans/Retirees
- Spouses of Service Members and Veterans/Retirees
- Current Department of Defense Employees
Available Benefits:
- Tuition discounts – $275 per credit hour for graduate courses
- Additional discount for veterans who serve in a civilian capacity as a First Responder (less than $625 per course)*
- 8-week courses, 8 different start dates each year, and no set login times (may exclude certain courses such as practicums, internships, or field experiences)
*Not applicable to certificates.
Tuition rates may change annually. For the most current information, please visit our LU Tuition Cost page.
Frequently Asked Questions
What is Strategic Communication?
Social media, video marketing, advertising, and public relations are all avenues of communication that make up the world of strategic communications. At its core, strategic communications focus on reaching a target audience in order to meet an organizational or business objective. This growing, evolving field combines many different outreach methods to help a company achieve its goals.
What are the objectives of this program?
This program is designed to allow you to do the following:
- Complete in-depth courses that emphasize the principles and practices you need to succeed in a variety of strategic communications careers.
- Develop expertise in digital communication and marketing so that you can help your organization grow in the modern digital age.
- Be equipped to lead marketing teams in working on complex outreach campaigns.
- Learn from experienced faculty who have years of professional and marketplace experience.
- Gain communications training that includes real-world knowledge and hands-on work.
Inner Navigation
- Overview
- What Sets Us Apart?
- Why Choose Liberty?
- What Will You Study?
- Tuition & Aid
- Admission Information
- Military
- FAQs
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