Effective Media Analysis – STCO 546

CG • Section 8WK • 11/08/2019 to 04/16/2020 • Modified 11/13/2020

Course Description

Using social media platforms to build a competitive advantage. Involves extensive integration and application of social media technologies.

For information regarding prerequisites for this course, please refer to the Academic Course Catalog.


The purpose of this course is to introduce the student to the practices used in implementing social media for the purposes of organizational growth. In doing so, the student will gain an understanding of the objectives, strategies, platforms, and tactics used in social media.

Measurable Learning Outcomes

Upon successful completion of this course, the student will be able to:

  1. Formulate an applied working knowledge of social and interactive growth strategies for building an organizational footprint.
  2. Examine the dynamics of various approaches to using social media to grow organizations.
  3. Apply an integrated mix of social media applications and content in transforming organizational relationships with its affiliates.


Course Assignment

Textbook readings and lecture presentations

Course Requirements Checklist

After reading the Course Syllabus and Student Expectations, the student will complete the related checklist found in Module/Week 1.

Introductory Discussion Board Forum

The student writes an introductory post, providing a brief biography along while providing other students with an understanding of what the author hopes to get from this course.

Weekly Discussion Board Forums (6)

For this collaborative discussion board, the student is required to create a thread in response to the prompt provided for each forum. Each thread must be 400–450 words, demonstrate course-related knowledge, and include at least 3 unique citations in current APA format. In addition to the thread, the student is required to reply to 2 other classmates’ threads. Each reply must be 200–250 words, and have at least 2 unique citations per reply.

Social Media Analysis

The student will write a 5–7 page research-based paper in current APA format that focuses on a for-profit or non-profit organization that has an undeveloped or poorly-developed social media presence. The paper must include at least 8 references in addition to the course textbook.

Social Media Repair

Based on the information gathered in the Social Media Analysis assignment, the student will write a 5–7 page research-based paper in current APA format. The paper must include at least 12 references in addition to the course textbook.

Quizzes (6)

Each quiz will cover the Reading & Study material for the assigned module/week. Each quiz will be open-book/open-notes and contain 15 multiple-choice questions.

Exams (2)

The Midterm Exam and Final Exam will cover the Reading & Study material for the previous modules/weeks. Each exam will be open-book/open-notes, contain 50 multiple-choice questions, and have a 2-hour time limit.