Master’s in Strategic Communication Crafting Influence in a Connected World
6
Degree Options
100% online, 8-week courses
Transfer in up to 50% of the degree total
Study What Makes Communication Effective with a Master’s Degree in Strategic Communication
By embarking on a journey through Liberty University’s online Master of Arts (MA) in Strategic Communication program, you can explore the dynamic field of digital communication. This 100% online degree is designed to instruct you on marketing theories and concepts that may be applied across a broad spectrum of industries, from small businesses to major corporations. You’ll study the nuances of digital media, learning to craft communication that motivates action and adapts to the rapid changes in technology that define the digital marketing landscape today.
This program’s curriculum is tailored to foster skills in building an effective social media presence, creating comprehensive strategic communication plans, and analyzing data from media strategies. You can gain insights into integrating various social media channels through transmedia storytelling, all from a Christian perspective that weaves faith into professional practice.
Upon completion, you could pursue a variety of careers in strategic communication, such as advertising and public relations specialist, business marketer, communications analyst, director, or consultant, among other roles. The degree emphasizes a combination of practical learning and theoretical knowledge, underpinned by ethical leadership and a biblical worldview.
What Will You Study in Our Strategic Communications Master’s Degree?
In Liberty University’s online Master of Arts in Strategic Communication program, you can deepen your understanding of how to build an engaging social media presence and develop strategies that motivate consumers to take action. The coursework is designed to help you develop fundamental skills useful in creating comprehensive strategic communication plans. This includes learning how to analyze data and results from various media channels to refine and improve these strategies. The focus on integrating different social media platforms through digital storytelling allows you to study how to craft cohesive narratives that resonate across diverse channels, engaging a wider audience more effectively.
Beyond technical skills, the program emphasizes the importance of ethical leadership in the communication field. You can explore how to apply a biblical worldview to your work and career. This unique aspect of the program can help you understand how to guide organizations in ethical decision-making and strategic communication, fostering a positive culture and promoting integrity in all communication efforts.
Through the program, you can learn key features of effective communication and ways to maximize the impact of every media outreach effort. The courses cover a broad spectrum of topics, including creating strategic marketing campaigns, developing and managing social media and web strategies, and crafting video and digital content that stands out in the marketplace. The program’s blend of theory, practical application, and ethical considerations aims to produce graduates who are not only skilled professionals but also thoughtful leaders.
Featured Courses
Master of Arts in Strategic Communications Degree Information
- This program falls under the School of Communication and the Arts.
- View the Graduate Communication and the Arts Course Guides (login required).
Why Choose Liberty’s MA in Strategic Communication Degree?
Liberty University’s Master of Arts in Strategic Communication, delivered through an online platform, stands out for its academic excellence, emphasis on practical skills, and ethical foundation, tailored for individuals aiming to excel in the dynamic field of digital communication. Our curriculum is meticulously designed to encompass both the essential principles of strategic communication and the cutting-edge trends and technologies that are currently transforming the industry. This allows graduates the opportunity to not only become well versed in the core aspects of their field but to also become adept at navigating and adapting to the rapidly changing digital media landscape.
Incorporating a Christian worldview, Liberty University distinctively integrates faith with education, creating a learning environment that fosters ethical decision-making and leading with integrity. This approach allows you the opportunity to develop a robust ethical foundation and prepare to lead with virtue in the professional sphere. The program’s commitment to this dual focus on skill development and ethical leadership aims to help graduates become uniquely positioned to make impactful contributions in their careers while upholding high moral standards.
Overall, Liberty University’s online Master of Arts in Strategic Communication offers a comprehensive and forward-thinking education. By blending rigorous academic training with practical, real-world applications and a strong ethical framework, our program seeks to produce graduates who are ready to lead and innovate in the digital communication domain with integrity and excellence.
Potential Career Opportunities for Strategic Communication Graduates
- Advertising consultant
- Business marketing analyst
- College or university professor
- Communications analyst
- Communications manager/director
- Corporate communications specialist
- Corporate communications director
- Crisis manager
- Emergency management director
- Marketing coordinator
- Media relations specialist
- Multimedia public relations manager
- Public relations consultant
- Public relations manager
- Social media manager
Degree Options for the Graduate Strategic Communications Program
The Master of Arts in Strategic Communication at Liberty University offers a diverse array of specializations that aim to equip students with skills and knowledge that may be applied in various sectors of the communication field. Whether you’re interested in honing your expertise in digital communication, exploring the intricacies of corporate communication, or mastering the art of public relations, this program provides a tailored educational experience to match your professional goals.
Corporate Communication
Study communication skills and best practices that may be applicable in a variety of corporate settings with Liberty’s MA in Strategic Communication – Corporate Communication.
View the Degree Completion Plan.
Crisis Communication
Learn how to facilitate communication in times of crisis with Liberty’s MA in Strategic Communication – Crisis Communication.
View the Degree Completion Plan.
Digital Communication
Dive into how communication practices are changing in the digital world with Liberty’s MA in Strategic Communication – Digital Communication.
View the Degree Completion Plan.
Public Relations
Examine how to communicate effectively with the public with Liberty’s MA in Strategic Communication – Public Relations.
View the Degree Completion Plan.
Social Enterprise
Liberty University’s Master of Arts (MA) in Strategic Communication – Social Enterprise is tailored for those seeking to advance their communication expertise specifically within the realms of social businesses and nonprofit organizations.
View the Degree Completion Plan.
Social Innovation in Visual Communication
Deepen your understanding of how to build an engaging social media presence and develop strategies that motivate consumers to take action with our MA in Strategic Communication – Social Innovation in Visual Communication.
View the Degree Completion Plan.
Not sure what to choose?
Speak to one of our admissions specialists to help you choose the program that best fits your needs.
Tuition & Aid
Your success is our success, which is why we are committed to providing quality academics at an affordable tuition rate. While other colleges are increasing their tuition, we have frozen tuition rates for the majority of our undergraduate, graduate, and doctoral programs for the past 9 years – and counting.
Graduate Full Time | $565/Credit |
---|---|
Graduate Part Time | $615/Credit |
Military Graduate | $275/Credit |
Tuition rates may change annually. For the most current information, please visit our LU Tuition Cost page.
All Tuition & Fees
Financial Aid & Scholarships
Admission Information for Our Graduate Online Strategic Communications Degrees
Admission Requirements
- Apply online or over the phone with an admissions counselor by calling (800) 424-9596.
- A non-refundable, non-transferable $50 application fee will be posted on the current application upon enrollment (waived for qualifying service members, veterans, and military spouses – documentation verifying military status is required).
- Send official college transcripts (mailed as sealed, unopened copies or sent via a direct electronic transcript system). A regionally or nationally accredited bachelor’s degree with at least a 2.5 GPA is required for admission in good standing. Applicants who have earned a master’s degree or at least 12 graduate credits from an accredited institution will be assessed on the basis of the master’s-level degree work.
- Unofficial transcripts can be used for acceptance purposes with the submission of a Transcript Request Form.
- Applicants whose native language is other than English must submit official scores for the Test of English as a Foreign Language (TOEFL) or an approved alternative assessment. For information on alternative assessments or TOEFL waivers, please call Admissions or view the official International Admissions policy.
Preliminary Acceptance
If you are sending in a preliminary transcript for acceptance, you must:
- Be in your final term and planning to start your master’s degree after the last day of class for your bachelor’s degree.
- Complete a Bachelor’s Self-Certification Form confirming your completion date. You may download the form from the Forms and Downloads page or contact an admissions counselor to submit the form on your behalf.
- Submit an official/unofficial transcript to confirm that you are in your final term. The preliminary transcript must show a minimum of 105 completed credit hours.
- If you are a current Liberty University student completing your undergraduate degree, you will need to submit a Degree/Certificate Completion Application.
- Send in an additional, final official transcript with a conferral date on it by the end of your first semester of enrollment in the new master’s degree.
Dual Enrollment
Please see the Online Dual Enrollment page for information about starting graduate courses while finishing your bachelor’s degree.
Transcript Policies
Unofficial College Transcript Policy
Unofficial transcripts combined with a Transcript Request Form can be used for admission. Official transcripts are required within 60 days of the admissions decision or before non-attendance drops for the first set of matriculated classes, whichever comes first, and will prevent enrollment into future terms until all official transcripts have been received.
Before sending unofficial college transcripts, please make sure they include the following:
- Your previous school’s name or logo printed on the document
- Cumulative GPA
- A list of completed courses and earned credit broken down by semester
- Degree and date conferred (if applicable)
Official College Transcript Policy
An acceptable official college transcript is one that has been issued directly from the institution and is in a sealed envelope. If you have one in your possession, it must meet the same requirements. If your previous institution offers electronic official transcript processing, they can send the document directly to luoverify@liberty.edu.
If the student uses unofficial transcripts with a Transcript Request Form to gain acceptance, all official transcripts must be received within 60 days of the admissions decision or before non-attendance drops for the first set of matriculated classes, whichever comes first. Failure to send all official transcripts within the 60-day period will prevent enrollment into future terms until all official transcripts have been received.
Admissions Office Contact Information
Liberty University Online Admissions Verification
1971 University Blvd.
Lynchburg, VA 24515
Military
Liberty University is dedicated to providing world-class educational experiences to military students across the globe.
Who May Qualify?
- Active Duty
- Reserve/National Guard
- Veterans/Retirees
- Spouses of Service Members and Veterans/Retirees
- Current Department of Defense Employees
Available Benefits:
- Tuition discounts – $275 per credit hour for graduate courses
- Additional discount for veterans who service in a civilian capacity as a First Responder (less than $625 per course)*
- 8-week courses, 8 different start dates each year, and no set login times (may exclude certain courses such as practicums, internships, or field experiences)
*Not applicable to certificates.
Tuition rates may change annually. For the most current information, please visit our LU Tuition Cost page.
Inner Navigation
- Overview
- What Will You Study?
- What Sets Us Apart?
- Potential Careers
- Specializations
- Tuition & Aid
- Admission Information
- Military
Have questions?