Master’s in Strategic Communication Crafting Influence in a Connected World

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Degree Options

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100% online, 8-week courses

Transfer in up to 50% of the degree total


By embarking on a journey through Liberty University’s online Master of Arts (MA) in Strategic Communication program, you can explore the dynamic field of digital communication. This 100% online degree is designed to instruct you on marketing theories and concepts that may be applied across a broad spectrum of industries, from small businesses to major corporations. You’ll study the nuances of digital media, learning to craft communication that motivates action and adapts to the rapid changes in technology that define the digital marketing landscape today.

This program’s curriculum is tailored to foster skills in building an effective social media presence, creating comprehensive strategic communication plans, and analyzing data from media strategies. You can gain insights into integrating various social media channels through transmedia storytelling, all from a Christian perspective that weaves faith into professional practice.

Upon completion, you could pursue a variety of careers in strategic communication, such as advertising and public relations specialist, business marketer, communications analyst, director, or consultant, among other roles. The degree emphasizes a combination of practical learning and theoretical knowledge, underpinned by ethical leadership and a biblical worldview.


In Liberty University’s online Master of Arts in Strategic Communication program, you can deepen your understanding of how to build an engaging social media presence and develop strategies that motivate consumers to take action. The coursework is designed to help you develop fundamental skills useful in creating comprehensive strategic communication plans. This includes learning how to analyze data and results from various media channels to refine and improve these strategies. The focus on integrating different social media platforms through digital storytelling allows you to study how to craft cohesive narratives that resonate across diverse channels, engaging a wider audience more effectively.

Beyond technical skills, the program emphasizes the importance of ethical leadership in the communication field. You can explore how to apply a biblical worldview to your work and career. This unique aspect of the program can help you understand how to guide organizations in ethical decision-making and strategic communication, fostering a positive culture and promoting integrity in all communication efforts.

Through the program, you can learn key features of effective communication and ways to maximize the impact of every media outreach effort. The courses cover a broad spectrum of topics, including creating strategic marketing campaigns, developing and managing social media and web strategies, and crafting video and digital content that stands out in the marketplace. The program’s blend of theory, practical application, and ethical considerations aims to produce graduates who are not only skilled professionals but also thoughtful leaders.


Niche Best Colleges

Ranked in the Top 10% of Niche.com’s Best Online Schools in America

What Sets Us Apart?

  • Private Nonprofit University
  • 600+ Online Degrees
  • No Standardized Testing for Admission
  • Transfer in up to 75% of an Undergrad Degree
  • Transfer in up to 50% of a Grad/Doctoral Degree

  • Advertising consultant
  • Business marketing analyst
  • College or university professor
  • Communications analyst
  • Communications manager/director
  • Corporate communications specialist
  • Corporate communications director
  • Crisis manager
  • Emergency management director
  • Marketing coordinator
  • Media relations specialist
  • Multimedia public relations manager
  • Public relations consultant
  • Public relations manager
  • Social media manager

The Master of Arts in Strategic Communication at Liberty University offers a diverse array of specializations that aim to equip students with skills and knowledge that may be applied in various sectors of the communication field. Whether you’re interested in honing your expertise in digital communication, exploring the intricacies of corporate communication, or mastering the art of public relations, this program provides a tailored educational experience to match your professional goals.


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Not sure what to choose?

Speak to one of our admissions specialists to help you choose the program that best fits your needs.


Your success is our success, which is why we are committed to providing quality academics at an affordable tuition rate. While other colleges are increasing their tuition, we have frozen tuition rates for the majority of our undergraduate, graduate, and doctoral programs for the past 9 years – and counting.

Graduate Full Time $565/Credit
Graduate Part Time $615/Credit
Military Graduate $275/Credit

Tuition rates may change annually. For the most current information, please visit our LU Tuition Cost page.



Military

Liberty University is dedicated to providing world-class educational experiences to military students across the globe.

Who May Qualify?

  • Active Duty
  • Reserve/National Guard
  • Veterans/Retirees
  • Spouses of Service Members and Veterans/Retirees
  • Current Department of Defense Employees

Available Benefits:

  • Tuition discounts – $275 per credit hour for graduate courses
  • Additional discount for veterans who service in a civilian capacity as a First Responder (less than $625 per course)*
  • 8-week courses, 8 different start dates each year, and no set login times (may exclude certain courses such as practicums, internships, or field experiences)

*Not applicable to certificates.

Tuition rates may change annually. For the most current information, please visit our LU Tuition Cost page.