Study What Makes Communication Effective with a Master’s Degree in Strategic Communication
By embarking on a journey through Liberty University’s online Master of Arts (MA) in Strategic Communication program, you can explore the dynamic field of digital communication. This 100% online degree is designed to instruct you on marketing theories and concepts that may be applied across a broad spectrum of industries, from small businesses to major corporations. You’ll study the nuances of digital media, learning to craft communication that motivates action and adapts to the rapid changes in technology that define the digital marketing landscape today.
This program’s curriculum is tailored to foster skills in building an effective social media presence, creating comprehensive strategic communication plans, and analyzing data from media strategies. You can gain insights into integrating various social media channels through transmedia storytelling, all from a Christian perspective that weaves faith into professional practice.
Upon completion, you could pursue a variety of careers in strategic communication, such as advertising and public relations specialist, business marketer, communications analyst, director, or consultant, among other roles. The degree emphasizes a combination of practical learning and theoretical knowledge, underpinned by ethical leadership and a biblical worldview.
We are recognized by multiple institutions for our academic quality, affordability, and accessibility. Our commitment to excellence also helped us rank in the top 10% of Niche.com’s best online schools in America.
We've frozen tuition rates for the majority of our undergraduate, graduate, and doctoral programs for the past 9 years - and counting.
Why Choose Liberty’s MA in Strategic Communication Degree?
Liberty University’s Master of Arts in Strategic Communication, delivered through an online platform, stands out for its academic excellence, emphasis on practical skills, and ethical foundation, tailored for individuals aiming to excel in the dynamic field of digital communication. Our curriculum is meticulously designed to encompass both the essential principles of strategic communication and the cutting-edge trends and technologies that are currently transforming the industry. This allows graduates the opportunity to not only become well versed in the core aspects of their field but to also become adept at navigating and adapting to the rapidly changing digital media landscape.
Incorporating a Christian worldview, Liberty University distinctively integrates faith with education, creating a learning environment that fosters ethical decision-making and leading with integrity. This approach allows you the opportunity to develop a robust ethical foundation and prepare to lead with virtue in the professional sphere. The program’s commitment to this dual focus on skill development and ethical leadership aims to help graduates become uniquely positioned to make impactful contributions in their careers while upholding high moral standards.
Overall, Liberty University’s online Master of Arts in Strategic Communication offers a comprehensive and forward-thinking education. By blending rigorous academic training with practical, real-world applications and a strong ethical framework, our program seeks to produce graduates who are ready to lead and innovate in the digital communication domain with integrity and excellence.
The Corporate Communication, Crisis Communication, and Public Relations specializations are not available until Fall 2024.
Specializations for the Graduate Strategic Communications Program
The Master of Arts in Strategic Communication at Liberty University offers a diverse array of specializations that aim to equip students with skills and knowledge that may be applied in various sectors of the communication field. Whether you’re interested in honing your expertise in digital communication, exploring the intricacies of corporate communication, or mastering the art of public relations, this program provides a tailored educational experience to match your professional goals.
Corporate Communication
Crisis Communication
Digital Communication
Public Relations
What Will You Learn in Our Strategic Communications Master’s Degree?
In Liberty University’s online Master of Arts in Strategic Communication program, you can deepen your understanding of how to build an engaging social media presence and develop strategies that motivate consumers to take action. The coursework is designed to help you develop fundamental skills useful in creating comprehensive strategic communication plans. This includes learning how to analyze data and results from various media channels to refine and improve these strategies. The focus on integrating different social media platforms through digital storytelling allows you to study how to craft cohesive narratives that resonate across diverse channels, engaging a wider audience more effectively.
Beyond technical skills, the program emphasizes the importance of ethical leadership in the communication field. You can explore how to apply a biblical worldview to your work and career. This unique aspect of the program can help you understand how to guide organizations in ethical decision-making and strategic communication, fostering a positive culture and promoting integrity in all communications efforts.
Through the program, you can learn key features of effective communication and ways to maximize the impact of every media outreach effort. The courses cover a broad spectrum of topics, including creating strategic marketing campaigns, developing and managing social media and web strategies, and crafting video and digital content that stands out in the marketplace. The program’s blend of theory, practical application, and ethical considerations aims to produce graduates who are not only skilled professionals but also thoughtful leaders.
Featured Courses
Potential Career Opportunities for Strategic Communication Graduates
- Advertising consultant
- Business marketing analyst
- College or university professor
- Communications analyst
- Communications manager/director
- Corporate communications specialist
- Corporate communications/employee relations director
- Crisis manager
- Emergency management director
- Marketing coordinator
- Media relations specialist
- Multimedia public relations manager
- Public relations consultant
- Public relations manager
- Social media manager
Highlights of Our MA in Strategic Communication Degree
- We are recognized by multiple institutions for our academic quality, affordability, and accessibility. Our commitment to excellence also helped us rank in the top 10% of Niche.com’s best online schools in America. Earning your online degree from a nonprofit university with this kind of recognition can help set you apart from others in your field.
- Your success is our success, which is why we are committed to providing quality academics at an affordable tuition rate. While other colleges are increasing their tuition, we have frozen tuition rates for our undergraduate, graduate, and doctoral programs for the past 9 years – and counting.
- All of the specializations of the MA in Strategic Communications can be completed 100% online.
- Our professors have relevant, related degrees and real-world experience.
Master of Arts in Strategic Communications Degree Information
- This program falls under the School of Communication and the Arts.
- View the Graduate Communication and the Arts Course Guides (login required).
Military Benefits for Our Online Graduate Programs
Liberty University is dedicated to providing world-class educational experiences to military students across the globe. Whether you are a current service member, discharged or retired from service, or the spouse of a service member or veteran, we are here to support you every step of the journey.
As a thank-you for your dedication and service to our country, Liberty is honored to serve and support you in your pursuit of online education by offering the following benefits:
- Tuition discounts – $275 per credit hour for graduate courses
- Additional discount for veterans who serve in a civilian capacity as a First Responder (less than $625 per course)
- 8-week courses, 8 different start dates each year, and no set login times (may exclude certain courses such as practicums, internships, or field experiences)
Admission Requirements for Our Graduate Online Strategic Communications Degrees
A regionally or nationally accredited bachelor’s degree with a 2.5 or above cumulative GPA is required for admission in good standing. Please visit our admission requirements page for more detailed admissions-related information.
All applicants must submit the following:
- Admission application
- Application fee*
- Official college transcripts
- Unofficial college transcripts may be accepted with a completed official transcript request form**
- Proof of English proficiency (for applicants whose native language is other than English)
*There is no upfront application fee; however, a deferred $50 application fee will be assessed during Financial Check-in. This fee is waived for qualifying service members, veterans, and military spouses – documentation verifying military status is required.
**An official transcript is needed within 60 days of acceptance or before non-attendance drops for the first set of matriculated classes, whichever comes first.
Transfer Policies
At Liberty, we want to help you make the most of your prior education by allowing you to transfer in previously earned college credit. That’s why you can transfer in up to 50% of your total credits for a master’s or doctoral program!
Some restrictions apply. Please visit our Transfer Policy page for more information.