Master's In Social Media Management Online
Credit Hours
Class Type
100% online, 8-week courses
Transfer Credits
Transfer in up to 50% of the degree total
Next Start Date
May 13, 2024
Liberty University is accredited by SACSCOC

Further Your Career with an Online Master’s in Social Media Management Degree

Do you love working with people? Are you a natural leader who can set goals and help those around you to reach them? Do you thrive when meeting tight deadlines and coming up with creative solutions to challenges? Do you enjoy using social media to connect with others and bring people together?

If you answered “yes” to any of these questions, you might be ready for a career in social media management. At Liberty University, you’ll take online courses in social media management tools that allow you to post content that reaches and captivates target audiences. Our social media master’s degree can help prepare you for an exciting, rewarding role as a social media manager in as little as 1 year. 

Liberty University’s online MS in Social Media Management degree can help you gain a broad skill set in areas such as radio, television, writing, and leadership. With over 1 billion active monthly users on Facebook, 2 billion monthly Instagram users, and more than 6,000 posts per second on X, social media is leading the way in today’s digital age.* By completing our social media marketing master’s degree, you can be prepared for a leadership position that lets you use social media in powerful new ways.

Don’t put your career or earning potential on hold any longer. There has never been a better time to pursue an online master’s in social media marketing. Partner with us, learn valuable skills, earn a career-enhancing credential, and take your career to new heights. 

What is social media management? 

A social media manager helps a brand or business improve its social media presence in order to connect with consumers and build an online reputation. Responsibilities for this high-level position include leading social media marketing campaigns and creating content to post on various social media platforms. In addition, a social media manager may develop marketing strategies, serve as an online customer service representative, analyze consumer behavior, and conduct marketing research.

Social media managers need to be skilled at writing, analysis, creativity, leadership, design, and digital media use. With Liberty’s online media management master’s degree, you can gain the tools you need to take the next step in your career and become a leader in the field of social media and communications.

*Meta, Facebook, at Company Info (viewed online Feb. 1, 2022). Cited projections may not reflect local and/or short-term economic or job conditions and do not guarantee actual job growth.

*Twitter Usage Statistics, Internet Live Stats (viewed online Sept. 6, 2023). Cited projections may not reflect local and/or short-term economic or job conditions and do not guarantee actual job growth.

*CNBC, Instagram surpasses 2 billion monthly users while powering through a year of turmoil (viewed online Feb. 1, 2022). Cited projections may not reflect local and/or short-term economic or job conditions and do not guarantee actual job growth.

Why Choose Our Master’s in Social Media Management Degree Online?

Our online master’s in social media management can strengthen your communication skills and give you a competitive edge in the job market. With Liberty’s social media master’s degree, you’ll receive training that can prepare you for an exciting, rewarding career in a fast-paced industry.

Our online MS in Social Media Management can give you the formal training you need to transform your knowledge of communication and effectively lead your business. Do you need to improve your own company’s social media presence? Or do you want to help clients develop new content and internet marketing strategies? Whatever your goals are, Liberty’s online social media marketing courses can help you reach them.

Our master’s in social media marketing can be completed entirely online. That way, you can focus on what really matters — your job, your family, and your community — without having to attend on-campus classes. As a pioneer in distance education since 1985, we understand how to design a flexible, affordable online degree program that challenges you to grow without demanding you sacrifice all of your free time. 

At Liberty, we want to foster your spiritual life and growth as well as your academic and professional development. That’s what sets Liberty apart from other graduate programs. In our courses, you can learn from faith-oriented professors who can help you become a Champion for Christ and teach you how to follow God’s calling for you in the workplace.

Is social media marketing a good career?

In our opinion, social media marketing is an excellent career with promising growth and pay potential. In addition to being a fulfilling career field, the U.S. Bureau of Labor Statistics reports that advertising and marketing managers earned an average of $138,730 per year in 2022.*

Demand for this profession is also projected to grow 6% by 2032.* Advertising and marketing managers frequently use company-run social media accounts and online marketing to reach a target audience and drive sales. Earning your online social media management master’s degree at Liberty could be your ticket to this exciting, in-demand, well-paying career. 

*Bureau of Labor Statistics, U.S. Department of Labor, at Advertising, Promotions, and Marketing Managers (viewed online Dec. 1, 2023). Cited projections may not reflect local and/or short-term economic or job conditions and do not guarantee actual job growth.

What Will You Learn in Our Online Social Media Marketing Masters?

Our MS in Social Media Management degree can help equip you with marketable skills that can help you surpass your competition and increase your visibility to employers. By completing our master’s program, you can go on to manage a social media team and help your company achieve specific growth goals.

In your courses, you can learn to produce social media strategies, craft compelling messages, and keep up with emerging trends in digital and social media. In addition, you’ll study storytelling techniques, strategies for organizational communication, and methods for video, social, and mobile communications. Our professors seek to show you how to create, implement, and evaluate social media content that informs and persuades audiences.

This online social media degree also covers communication and conflict, effective social media, best practices for transforming the digital organization, and using emerging trends in strategic communication. You will also study how to set social and interactive goals, explore strategic communication campaigns for the digital age, and apply what you have learned to several real-world scenarios. 

Whether you are interested in business, journalism, or public relations, our online MS in Social Media Management degree can help equip you with the skills you need to be successful in your field. Earn your social media degree online and become a skilled, upstanding, motivated leader in today’s ever-changing social sphere.

Can you earn your master’s in social media online?

Yes! At Liberty University, you can earn a master’s in social media management 100% online with no set login times and no required intensives. You won’t be required to visit our campus at any point throughout your degree and our courses are offered in convenient 8-week sections – allowing you to further your education from the comfort of home. 

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Degree Information
Military Benefits
Admission Requirements

Online Master’s in Social Media Marketing Degree Information

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Military Benefits for Students in the Social Media Master’s

Liberty University is dedicated to providing world-class educational experiences to military students across the globe. Whether you are a current service member, discharged or retired from service, or the spouse of a service member or veteran, we are here to support you every step of the journey.

As a thank-you for your dedication and service to our country, Liberty is honored to serve and support you in your pursuit of online education by offering the following benefits:

  • Tuition discounts — $275 per credit hour for graduate courses
  • Additional discount for veterans who serve in a civilian capacity as a First Responder (less than $625 per course)
  • 8-week courses, 8 different start dates each year, and no set login times (may exclude certain courses such as practicums, internships, or field experiences)

What Can You Do with a Master’s in Social Media Degree?

Companies in every industry need people who can help them develop a strong social media presence. By completing a social media marketing degree online, you can stand out to employers and be more prepared to enter a variety of high-level jobs.

Some of the positions this degree can help prepare you for include:

  • Church video manager
  • Customer relations manager
  • Customer satisfaction vice president
  • Employee relations manager
  • Marketing/communications director
  • Recruitment coordinator
  • Social media manager

Admission Requirements for the Master of Science in Social Media Management

A regionally or nationally accredited bachelor’s degree with a 3.0 or above cumulative GPA is required for admission in good standing. Please visit our admission requirements page for more detailed admissions-related information.

All applicants must submit the following:

  • Admission application
  • Application fee*
  • Official college transcripts
  • Unofficial college transcripts may be accepted with a completed official transcript request form**
  • Proof of English proficiency (for applicants whose native language is other than English)

*There is no upfront application fee; however, a deferred $50 application fee will be assessed during Financial Check-In. This fee is waived for qualifying service members, veterans, and military spouses – documentation verifying military status is required.

**An official transcript is needed within 60 days of acceptance or before non-attendance drops for the first set of matriculated classes, whichever comes first.

Highlights of Liberty’s Online Master’s in Social Media Degree

  • We are recognized by multiple institutions for our academic quality, affordability, and accessibility. Our commitment to excellence also helped us rank in the top 10% of’s best online schools in America. Earning your online MS in Social Media Management degree from a nonprofit university with this kind of recognition can help set you apart from others in your field.
  • Tuition for our online MS in Social Media Management degree has not increased in 9 years. While many other online colleges have raised tuition, Liberty has been able to keep costs low as a nonprofit university.
  • Finish your social media master’s in as little as 1 year.
  • Network with professionals from around the country and study under professors who have real-world experience in communications.
  • Learn how to integrate your faith into your career.
  • Complete hands-on projects and build a portfolio that will impress employers and improve your chances of achieving full-time employment.
  • Receive an affordable online degree that can be completed from the comfort of your own home.