Bachelor of Science in Strategic Communication Mastering the Art of Persuasion and Influence in a Digital Age
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Degree Options
100% online,* 8-week courses
Transfer in up to 75% of the degree total
Craft Powerful Messages with a Communications Degree Online
Communication is at the center of all human activity. If you can communicate well, you have mastered a vital skill that will help you in many parts of life, both personally and in the professional world. In all career fields, having good communication skills can be fundamental to success.
In addition to writing and public speaking skills, employers need professionals to assist them in planning and implementing specific communication goals. The Bachelor of Science in Strategic Communication degree will teach you these valuable abilities, including how to research, create, and carry out effective communication initiatives that can help organizations bring people together.
*Some exclusions apply. Please refer to our exclusions page for more information.
What is Strategic Communications?
Strategic communications is a diverse field that incorporates practices from many communication professions, including public relations, mass communication, advertising, and marketing. You can use your degree to help a company plan its communication goals. Understanding the mission and values behind a brand, you can target a company’s audience in a more impactful way.
If you work in human resources, you can use your degree to bridge the communication gap between managers and employees. Internal communication drives company success, and human resources plays an important role in making sure everyone is on the same page. With a degree in strategic communications, you’ll be equipped to help companies reach their audiences, both inside and outside the organization.
What Will You Study in Our Online Strategic Communication Degree?
In our online Bachelor of Science (BS) in Strategic Communication degree program, you’ll embark on a comprehensive journey through the landscape of strategic communication, exploring both theoretical foundations and practical applications to prepare you for a variety of roles in the field.
Initial coursework focuses on building foundational skills across various domains including communication and information literacy, critical thinking, and global engagement, alongside specific courses in English, math, and technology tailored to online learning.
You can study ways to craft effective communication strategies, understand digital culture’s impact on communication, explore cross-cultural communication, and master the art of persuasion and public relations. The program aims to develop your ability to lead and manage strategic communication efforts, understand legal and ethical considerations, and apply research and theories in practical settings
Featured Courses
Degree Information for Liberty’s Strategic Communication Programs
- Our online communications degree falls under the School of Communication and the Arts.
- View the Undergraduate Communication and the Arts Course Guides (login required).
Why Choose to Study Strategic Communications at Liberty University?
We know that you have options when it comes to online education. That’s why we aim to provide you with the best in academics paired with the best in distance learning — all from a Christian perspective. Our professors share this goal and create an online environment focused on getting you career-ready.
- Experienced Faculty:
- Choosing to pursue Liberty University’s online communications degree means learning from knowledgeable instructors who have worked extensively in communications. Our professors are passionate about teaching their students marketable skills that will help them stand out to employers. Using their career experience, our faculty can help you maximize your potential and gain an edge over your competition. All of our professors provide practical, hands-on projects that will help you practice what you’ve learned.
- Career Preparation:
- As a communications student at Liberty, you’ll receive on-the-job training by completing an internship in your field. Thus, you won’t just get a degree — you’ll get real-world experience that can help launch your career. Our students have interned with the Christian Broadcasting Network, Fox News, Chick-fil-A, Amazon, and Focus on the Family. In addition, many of our alumni have gone on to become communications professionals at well-known companies. Like them, you can be equipped to pursue a wide variety of careers with our strategic communications bachelor’s degree.
- An Online Environment:
- We want to help online students like you receive an affordable, flexible, and quality education. That’s why our strategic communications degree consists mostly of remote, 8-week courses. With this format, you can complete your classes from the comfort of your own home. Additionally, you’ll be able to focus on your family and job, even as you work toward your degree.
- Christian-minded Education:
- At Liberty, we believe in the God-given uniqueness of every individual. Because of that, our strategic communications online degree is designed to let you focus on what you’re most passionate about while incorporating biblical principles into each course. If you want to gain a broader knowledge of strategic communications, you can choose our general strategic communications track. Or, if you’d prefer a more concentrated degree, you can pick our social media management track — whatever fits you best!
Potential Careers with a Strategic Communication Bachelor’s Degree
Do you love bringing people together? Are you looking for a career in communications? Are you good at setting goals and finding ways to meet them? If so, a career in strategic communications might be everything you’re looking for!
- Advertising manager
- Communication specialist
- Customer relationship specialist
- Promotions coordinator
- Public relations manager
- Social media manager
Online Strategic Communication Degree Options
Customize your degree with one of our strategic communications specializations. You can explore information about each specialization in the list below.
Social Media Management
Strategically build consumer loyalty with Liberty’s 100% online Bachelor of Science in Strategic Communication – Social Media Management degree. With this online communications degree, you’ll be better prepared to use social media — from public relations to advertising and digital promotions.
This degree can also help you prepare for a career in the digital communications field. In this degree, you can study how to:
- Analyze emerging social media, digital, and technology trends
- Operate audio and video equipment
- Use innovative social media strategies to increase brand awareness among consumers
View the Degree Completion Plan.
Strategic Communication
Gain the tools you need to get into the communications field with a Bachelor of Science in Strategic Communication – Strategic Communication. You can study marketable skills in promotional and public relations techniques for the digital world.
You can also study how to:
- Conduct digital campaigns in advertising and branding
- Implement communication theories, mobile advertising, graphic design, and social media strategies
- Set yourself apart from the competition using industry best practices
View the Degree Completion Plan.
Not sure what to choose?
Speak to one of our admissions specialists to help you choose the program that best fits your needs.
Tuition & Aid
Your success is our success, which is why we are committed to providing quality academics at an affordable tuition rate. While other colleges are increasing their tuition, we have frozen tuition rates for the majority of our undergraduate, graduate, and doctoral programs for the past 9 years – and counting.
To continue our mission of providing affordable education, electronic textbooks are provided for all undergraduate courses at no cost to you. As a full-time student, this could save you an estimated $800-2,000 per year on textbooks!
Undergraduate Full Time | $390/Credit |
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Undergraduate Part Time | $455/Credit |
Military Undergraduate | $250/Credit |
All Tuition & Fees
Financial Aid & Scholarships
Admission Information for the Online Strategic Communication Degree
Admission Requirements
- Apply online or over the phone with an admissions counselor by calling (800) 424-9595.
- A non-refundable, non-transferable $50 application fee will be posted on the current application upon enrollment (waived for qualifying service members, veterans, and military spouses – documentation verifying military status is required).
- Send official high school transcripts or official GED test scores.*
- Students may be allowed to enroll in up to 12 credit hours with Liberty with the submission of our High School Self-Certification Form (login required – you will first need to claim your Liberty Account).
- Send official college transcripts (mailed as sealed, unopened copies or sent via a direct electronic transcript system).
- Unofficial transcripts can be used for acceptance purposes with the submission of a Transcript Request Form.
- Applicants whose native language is other than English must submit official scores for the Test of English as a Foreign Language (TOEFL) or an approved alternative assessment. For information on alternative assessments or TOEFL waivers, please call Admissions or view the official International Admissions policy.
*Official high school transcript requirement may be waived with college transcripts from an accredited college/university showing at least 12 earned credit hours with an acceptable GPA.
Note: A 2.0 or above cumulative GPA is required for admission in good standing.
Transcript Policies
High School Transcript Policy
Applicants may submit a High School Self-Certification Form in lieu of a final official high school transcript in order to enroll in up to 12 credit hours at Liberty University.
- Applicants may submit a college transcript showing 12 or more credits from an accredited institution and a High School Self-Certification Form in lieu of high school transcripts.
Students must submit official high school transcripts, or official college transcripts showing at least 12 credit hours earned with an acceptable grade point average (GPA) from an accredited institution, in order to register for additional courses.
The official high school transcript, GED requirement, and High School Self-Certification Form can be waived if the applicant has earned an associate degree or higher.
Final transcripts must reflect all coursework and final grades received for grades 9-12, a graduation date, and an overall GPA. (Mailed transcripts must be in a sealed and unopened envelope.)
Unofficial College Transcript Policy
Unofficial transcripts combined with a Transcript Request Form can be used for admission. Official transcripts are required within 60 days of the admissions decision or before non-attendance drops for the first set of matriculated classes, whichever comes first, and will prevent enrollment into future terms until all official transcripts have been received.
Before sending unofficial college transcripts, please make sure they include the following:
- Your previous school’s name or logo printed on the document
- Cumulative GPA
- A list of completed courses and earned credit broken down by semester
- Degree and date conferred (if applicable)
Official College Transcript Policy
An acceptable official college transcript is one that has been issued directly from the institution and is in a sealed envelope. If you have one in your possession, it must meet the same requirements. If your previous institution offers electronic official transcript processing, they can send the document directly to luoverify@liberty.edu.
If the student uses unofficial transcripts with a Transcript Request Form to gain acceptance, all official transcripts must be received within 60 days of the admissions decision or before non-attendance drops for the first set of matriculated classes, whichever comes first. Failure to send all official transcripts within the 60-day period will prevent enrollment into future terms until all official transcripts have been received.
Military Transfers
If you have military-only transfer credits (completed basic training and enlistment), you must request an official military transcript. Please go to the Military Transfer Credit webpage to request your military transcript.
International Applicants
If you are an international applicant, you may be required to have your international transcripts reviewed. Information regarding the transcript evaluation process for international students can be found by visiting NACES.
Applicants whose native language is other than English must submit official scores for the Test of English as a Foreign Language (TOEFL) or an approved alternative assessment. For information on alternative assessments or TOEFL waivers, please call Admissions or view the official International Admissions policy.
Admissions Office Contact Information
Liberty University Online Admissions Verification
1971 University Blvd.
Lynchburg, VA 24515
Military
Liberty University is dedicated to providing world-class educational experiences to military students across the globe.
Who May Qualify?
- Active Duty
- Reserve/National Guard
- Veterans/Retirees
- Spouses of Service Members and Veterans/Retirees
- Current Department of Defense Employees
Available Benefits:
- Tuition discounts – $250 per credit hour for undergraduate courses
- Additional discount for veterans who service in a civilian capacity as a First Responder (less than $565 per course)*
- 8-week courses, 8 different start dates each year, and no set login times (may exclude certain courses such as practicums, internships, or field experiences)
- Potential college credit for military training
*Not applicable to certificates.
Inner Navigation
- Overview
- What Will You Study?
- What Sets Us Apart?
- Potential Careers
- Degree Options
- Tuition & Aid
- Admission Information
- Military
Have questions?