Media and Culture – SCOM 110

CG • Section 8WK • 11/08/2019 to 04/16/2020 • Modified 07/27/2021

Course Description

For information regarding prerequisites for this course, please refer to the Academic Course Catalog.


SCOM 110 Media and Culture is the foundational course for all other lecture and production classes taught in School of Communication & Digital Content—books, newspapers, magazines, films, radio, television, the Internet and social media like FaceBook, Instagram, Twitter and texting on our cellphones—shape and inform our daily lives. The strategic communication field is expanding and the jobs in this arena are multiplying like never before as a result of the immediate access to products and services that touch every area of our lives.

Advances in technology afford the opportunity to consume media for entertainment, news, commentary and commercial advertising to people the world over. In an information age, it has become essential for citizens in a democracy to understand how mass communication affects their social, political, and economics lives. The student in SCOM 110 Media and Culture will have an opportunity to examine what constitutes media, how each medium functions, and why media is so very important to all of us.

Measurable Learning Outcomes

Upon successful completion of this course, the student will be able to:

  1. Identify and describe various digital, print, broadcast and social media forms.
  2. Identify media impacts on past and present culture.
  3. Define and discuss ethical issues involved in mass communication.

Course Assignment

Readings, subject-relevant videos and lecture presentations

Course Requirements Checklist

After reading the Course Syllabus and Student Expectations, the student will complete the related checklist assignment found in Module/Week 1.

Class Introductions Discussion Board

In the first discussion, the student will create a short video introducing him/herself to the class. The student will post written responses (150 words) to two of his/her classmates’ video introductions.

Discussion Board Forums (3)

Discussion boards are collaborative learning experiences. The student is required to provide a thread in response to the provided prompt for each forum. Each thread must be 250–300 words, demonstrate course-related knowledge, include 1 citation in current APA format, and include 1 biblical integration. In addition to the thread, the student is required to reply to two (2) other classmates’ threads. Each reply must be 175–200 words, include 1 citation in current APA format, and must reference the textbook readings.

Thinking Critically (3)

The student will select critical thinking questions to answer based on the assigned textbook readings and videos. The student will select questions from those provided in the Assignment Instructions folder. A minimum of 3 paragraphs of 3-5 sentences each is required per question/answer. See the Thinking Critically Instructions for specific assignment requirements.

Topic Analysis Paper (1) and Topic Analysis Paper Approval (1)

Each student will complete a topic analysis paper which will reflect his/her scholarship, interests, and worldview within the realm of media and culture.

Topic Analysis Paper Approval

The student will choose a topic related to the field of mass communication, digital or social media, or strategic communication that he/she wishes to analyze for his/her research paper. The student will submit the topic to the instructor for approval through the Topic Analysis Paper Approval assessment. Once the topic is approved, the student may begin his/her research.

The student will compose a topic analysis paper according to the format sample provided in Course Guides and Assignment Instructions. The paper must include a single introduction paragraph and conclusion paragraph, as well as a title page and reference page. References should be APA formatted.

The topic analysis content must be at least 6 pages, plus the title page and reference page (8 pages total).

The body of the paper will be split up in APA level headings according to sub points of the topic and analysis.

The student will be required to cite a minimum of 6 peer-reviewed sources that are less than 5 years old both in-text and on the reference page. The textbook may be used as a reference in this paper; however, it does not count as one of the 6 required resources. Wikipedia may not be used as a source.

A research topic may be chosen from these broader topic areas: social media, public relations, advertising, branding, digital media production and distribution, journalism, radio, television or film production and distribution, strategic communication or advertising/public relations.

The student will choose a more specific area from the topics above. Ex: “Social Media” is a very broad topic. Social Media as a News Delivery Device would be a more defined and manageable topic. “Advertising” would be very broad. But User Generated Content as an Advertising Vehicle would be more manageable. Is Fact-checking Part of a TV Reporter’s Job? would be a narrower topic than television news.


Topic Analysis Presentation (1)

The student will prepare a presentation based on the content of his/her Topic Analysis paper.  The presentation will be a visual and auditory presentation of the important points of the Topic Analysis Paper.

The student may choose the presentation method from Power Point, Prezi or video.

The presentation will be created as one of the following:

  • a PowerPoint with voice narration (6-10 slides),


  • a Prezi presentation with voice narration, (6-10 minutes in length)


  • a video presentation (6-10 minutes in length) created with a webcam, laptop camera or cellphone.

Reading Quizzes (6)

There will be 6 quizzes over the duration of this course. Each quiz will cover the Reading & Study material for the assigned module(s)/week(s) as well as the video content in the module(s)/week(s). Each quiz will be open-book/open-notes, contain multiple choice and true/false questions. The quizzes will have a 1-hour time limit.

MINDTAP Exercises (16)

These simple, one question exercises assess student interest and understanding on each chapter topic. These are not graded and there are no right or wrong answers.

Final Exam

A cumulative Final Exam will be given in Module/Week 8.

The Final Exam will cover the Reading & Study materials for all the assigned module(s)/week(s). The Final Exam will be open-book/open-notes and contain multiple choice and true/false questions. The Final Exam will have a 1-hour time limit.

This exam will be due on Friday by 11:59 pm of Module/Week 8.