Master of Science In Social Media Management

Credit Hours

100% online, 8-week courses

Transfer in up to 50% of the degree total

Next Start Dates: January 19, 2026 | February 16, 2026 | March 23, 2026

Further Your Career with an Online Master’s in Social Media Management Degree

Do you love working with people? Are you a natural leader who can set goals and help those around you to reach them? Do you thrive when meeting tight deadlines and coming up with creative solutions to challenges? Do you enjoy using social media to connect with others and bring people together?

If you answered “yes” to any of these questions, you might be ready for a career in social media management. At Liberty University, you’ll take online courses in social media management tools that allow you to post content that reaches and captivates target audiences. Our social media master’s degree can help prepare you for an exciting role as a social media manager.

Conferring Liberty University’s online Master of Science (MS) in Social Media Management degree can help you gain a broad skill set in areas such as radio, television, writing, and leadership. With over 1 billion active monthly users on Facebook, 2 billion monthly Instagram users, and more than 6,000 posts per second on X, social media is leading the way in today’s digital age.* By completing our social media marketing master’s degree, you can be prepared for a leadership position that lets you use social media in powerful new ways.

Don’t put your career or earning potential on hold any longer. There has never been a better time to pursue an online master’s in social media marketing. Partner with us, learn valuable skills, earn a career-enhancing credential, and take your career to new heights.

*Meta, Facebook, at Company Info (viewed online Feb. 1, 2022). Cited projections may not reflect local and/or short-term economic or job conditions and do not guarantee actual job growth.

*Twitter Usage Statistics, Internet Live Stats (viewed online Sept. 6, 2023). Cited projections may not reflect local and/or short-term economic or job conditions and do not guarantee actual job growth.

*CNBC, Instagram surpasses 2 billion monthly users while powering through a year of turmoil (viewed online Feb. 1, 2022). Cited projections may not reflect local and/or short-term economic or job conditions and do not guarantee actual job growth.

Backed by a brick-and-mortar campus ranked as Niche.com’s #2 Best College Campus in America for 2026

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600+ Online Degrees
No Standardized Testing for Admission
Transfer in up to 75% of an Undergrad Degree
Transfer in up to 50% of a Grad/Doctoral Degree

Top 10 Reasons to Choose Liberty

Why Choose Our Master’s in Social Media Management Degree Online?

Our online master’s in social media management can strengthen your communication skills and give you a competitive edge in the job market. With Liberty’s social media master’s degree, you’ll receive training that can prepare you for an exciting, rewarding career in a fast-paced industry.

Our online MS in Social Media Management can give you the formal training you need to transform your knowledge of communication and effectively lead your business. Do you need to improve your own company’s social media presence? Or do you want to help clients develop new content and internet marketing strategies? Whatever your goals are, Liberty’s online social media marketing courses can help you reach them.

Our master’s in social media marketing can be completed entirely online. That way, you can focus on what really matters – your job, your family, and your community — without having to attend on-campus classes. As a pioneer in distance education since 1985, we understand how to design a flexible, affordable online degree program that challenges you to grow without demanding you sacrifice all of your free time.

At Liberty, we want to foster your spiritual life and growth as well as your academic and professional development. That’s what sets Liberty apart from other graduate programs. In our courses, you can learn from faith-oriented professors who can help you become a Champion for Christ and teach you how to follow God’s calling for you in the workplace.

What Will You Study in Our Online Social Media Marketing Masters?

Our MS in Social Media Management degree can help equip you with marketable skills that can help you surpass your competition and increase your visibility to employers. By completing our master’s program, you can go on to manage a social media team and help your company achieve specific growth goals.

In your courses, you can learn to produce social media strategies, craft compelling messages, and keep up with emerging trends in digital and social media. In addition, you’ll study storytelling techniques, strategies for organizational communication, and methods for video, social, and mobile communications. Our professors seek to show you how to create, implement, and evaluate social media content that informs and persuades audiences.

This online social media degree also covers communication and conflict, effective social media, best practices for transforming the digital organization, and using emerging trends in strategic communication. You will also study how to set social and interactive goals, explore strategic communication campaigns for the digital age, and apply what you have learned to several real-world scenarios.

Whether you are interested in business, journalism, or public relations, our online MS in Social Media Management degree can help equip you with the skills you need to be successful in your field. Earn your social media degree online and become a skilled, upstanding, motivated leader in today’s ever-changing social sphere.

Potential Career Opportunities

Companies in every industry need people who can help them develop a strong social media presence. By completing a social media marketing degree online, you can stand out to employers and be more prepared to enter a variety of high-level jobs.

Some of the positions this degree can help prepare you for include:

Church video manager
Customer relations manager
Customer satisfaction vice president
Employee relations manager
Marketing/communications director
Recruitment coordinator
Social media manager

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Tuition & Aid

At Liberty University, a private Christian education is less expensive than you think. Over the last 10 years, Liberty University’s Online Program has only raised its standard tuition costs by less than 5% – and most of our online tuition rates rank in the top 35% for affordability for 2025 when compared to our leading online competitors.

Graduate Full Time	$580/Credit
Graduate Part Time	$645/Credit
Military Graduate	$290/Credit

These rates are reflective of academic year 2025-2026. Tuition rates may change annually. For the most current information, please visit our LU Tuition Cost page.

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Admission Information for Our Master of Science in Social Media Management Degree

Admission Requirements

Apply online or over the phone with an admissions counselor by calling (800) 424-9596.
- A non-refundable, non-transferable $50 application fee will be posted on the current application upon enrollment (waived for qualifying service members, veterans, and military spouses – documentation verifying military status is required).
Send official college transcripts (mailed as sealed, unopened copies or sent via a direct electronic transcript system). A regionally or nationally accredited bachelor’s degree with at least a3.0 GPA is required for admission in good standing. Applicants who have earned a master’s degree or at least 12 graduate credits from an accredited institution will be assessed on the basis of the master’s-level degree work.
- Unofficial transcripts can be used for acceptance purposes with the submission of a Transcript Request Form.
Applicants whose native language is other than English must submit official scores for the Test of English as a Foreign Language (TOEFL) or an approved alternative assessment. For information on alternative assessments or TOEFL waivers, please call Admissions or view the official International Admissions policy.

Preliminary Acceptance

If you are sending in a preliminary transcript for acceptance, you must:

Be in your final term and planning to start your master’s degree after the last day of class for your bachelor’s degree.
Complete a Bachelor’s Self-Certification Form confirming your completion date. You may download the form from the Forms and Downloads page or contact an admissions counselor to submit the form on your behalf.
Submit an official/unofficial transcript to confirm that you are in your final term. The preliminary transcript must show a minimum of 105 completed credit hours.
If you are a current Liberty University student completing your undergraduate degree, you will need to submit a Degree/Certificate Completion Application.
Send in an additional, final official transcript with a conferral date on it by the end of your first semester of enrollment in the new master’s degree.

Undergraduate Enrollment in Graduate Courses Policy

Transcript Policies

Unofficial College Transcript Policy

Unofficial transcripts combined with a Transcript Request Form can be used for admission. Official transcripts are required within 60 days of the admissions decision or before non-attendance drops for the first set of matriculated classes, whichever comes first, and will prevent enrollment into future terms until all official transcripts have been received.

Before sending unofficial college transcripts, please make sure they include the following:

Your previous school’s name or logo printed on the document
Cumulative GPA
A list of completed courses and earned credit broken down by semester
Degree and date conferred (if applicable)

Official College Transcript Policy

An acceptable official college transcript is one that has been issued directly from the institution and is in a sealed envelope. If you have one in your possession, it must meet the same requirements. If your previous institution offers electronic official transcript processing, they can send the document directly to luoverify@liberty.edu.

If the student uses unofficial transcripts with a Transcript Request Form to gain acceptance, all official transcripts must be received within 60 days of the admissions decision or before non-attendance drops for the first set of matriculated classes, whichever comes first. Failure to send all official transcripts within the 60-day period will prevent enrollment into future terms until all official transcripts have been received.

Admissions Office Contact Information

Submit your application online or over the phone.

Start Online Application

Apply by phone: (800) 424-9595

Liberty University is dedicated to providing world-class educational experiences to military students across the globe.

Who May Qualify?

Active Duty
Reserve/National Guard
Veterans/Retirees
Spouses of Service Members and Veterans/Retirees
Current Department of Defense Employees

Available Benefits:

Tuition discounts – $290 per credit hour for graduate courses
Additional discount for veterans who serve in a civilian capacity as a First Responder*
8-week courses, 8 different start dates each year, and no set login times (may exclude certain courses such as practicums, internships, or field experiences)

*Not applicable to certificates.

These rates are reflective of academic year 2025-2026. Tuition rates may change annually. For the most current information, please visit our LU Tuition Cost page.

View Military Benefits

Frequently Asked Questions for the Master of Science In Social Media Management

What is social media management?

A social media manager helps a brand or business improve its social media presence in order to connect with consumers and build an online reputation. Responsibilities for this high-level position include leading social media marketing campaigns and creating content to post on various social media platforms. In addition, a social media manager may develop marketing strategies, serve as an online customer service representative, analyze consumer behavior, and conduct marketing research.

Social media managers need to be skilled at writing, analysis, creativity, leadership, design, and digital media use. With Liberty’s online media management master’s degree, you can gain the tools you need to take the next step in your career and become a leader in the field of social media and communications.

Is social media marketing a good career?

In our opinion, social media marketing is an excellent career with promising growth and pay potential. Advertising and marketing managers frequently use company-run social media accounts and online marketing to reach a target audience and drive sales. Earning your online social media management master’s degree at Liberty could be your ticket to this exciting, in-demand, well-paying career.

Can you earn your master’s in social media online?

What are the benefits of pursuing a program like this online?

Does this program provide any practical experience?

Are you ready to change your future?

Apply Now

App Fee Waived This Week*

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*Some restrictions may occur for this promotion to apply. This promotion also excludes active faculty and staff, military, non-degree-seeking, DGIA, Continuing Education, WSB, and certificate students.

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Master’s in Social Media Marketing Degree Online Engage Digital Dialogue and Inspire Impact

Further Your Career with an Online Master’s in Social Media Management Degree

What Sets Us Apart?

Why Choose Our Master’s in Social Media Management Degree Online?

What Will You Study in Our Online Social Media Marketing Masters?

Potential Career Opportunities

Featured Courses

Degree Information

Not sure what to choose?

Tuition & Aid

Financial Aid & Scholarships

Admission Information for Our Master of Science in Social Media Management Degree

Admission Requirements

Preliminary Acceptance

Undergraduate Enrollment in Graduate Courses Policy

Transcript Policies

Admissions Office Contact Information

Ready to Apply?

Military

Frequently Asked Questions for the Master of Science In Social Media Management

What is social media management?

Is social media marketing a good career?

Can you earn your master’s in social media online?

What are the benefits of pursuing a program like this online?

Does this program provide any practical experience?

Are you ready to change your future?

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