Online Marketing and Advertising Master’s Degree Transform Creative Ideas into Campaign-Ready Insight

36

Credit Hours

View Courses

100% online, 8-week courses

Transfer in up to 50% of the degree total

Next Start Dates: March 23, 2026 | May 18, 2026 | June 29, 2026

Digital marketing and advertising play a major role in how businesses connect with people today. You may see online marketing and advertising across search engines, social media, email, and streaming platforms. Organizations often rely on digital media strategy and brand storytelling to reach the right customers.

By conferring Liberty’s Master of Science (MS) in Marketing – Digital Marketing and Advertising, you can explore advanced approaches to marketing in a fast-changing digital world. This online marketing master’s degree allows you to study how modern campaigns are built, how brands communicate across platforms, and how businesses respond to changing consumer needs.

As you pursue a master’s in marketing online, you can focus on the skills and strategies that shape digital advertising in today’s marketplace. Unlike a broader business degree, a master’s in digital marketing and advertising emphasizes communication strategy and marketing analytics. An online digital marketing degree can support working professionals, career changers, and business graduates like you who want to deepen their understanding of advertising across industries.


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Backed by a brick-and-mortar campus ranked as Niche.com’s #2 Best College Campus in America for 2026

What Sets Us Apart?

  • Private Nonprofit University
  • 600+ Online Degrees
  • No Standardized Testing for Admission
  • Transfer in up to 75% of an Undergrad Degree
  • Transfer in up to 50% of a Grad/Doctoral Degree

Liberty University’s MS in Marketing – Digital Marketing and Advertising is offered in a 100% online format designed for flexibility. You can continue working while pursuing graduate-level study in marketing, advertising, and digital strategy. This structure can help you balance school with professional, family, and community responsibilities.

Our mission of Training Champions for Christ supports an education that emphasizes ethical leadership and values-driven decision-making. You can approach advertising and digital marketing with a focus on purposeful communication, responsible strategy, and long-term impact. This perspective can be increasingly meaningful as businesses rely more on online advertising strategies to connect with audiences across industries.

Additionally, Liberty University is accredited by the Southern Association of Colleges and Schools Commission on Colleges (SACSCOC). That same commitment to excellence extends to our online students as well, so you can complete your degree from anywhere with an internet connection. Through an online advertising degree, you can pursue advanced marketing study with confidence and a strong academic foundation.


In Liberty’s Master of Science (MS) in Marketing – Digital Marketing and Advertising, you can study how marketing strategies are developed for today’s digital marketplace. Coursework will cover strategic marketing management and examine how campaigns are planned to align with business goals and audience needs.

As you pursue this online marketing master’s degree, you can study consumer behavior analysis and the factors that influence customer decision-making. You can explore audience segmentation, customer journey optimization, and market positioning strategies that support stronger brand communication and engagement.

Coursework also allows you to examine marketing research, competitive market analysis, and data-driven decision-making. You can study how marketing metrics are used to evaluate campaign performance and guide digital campaign strategy. This focus can help you understand how businesses respond to changing trends in online marketing and advertising.

You can also explore digital media strategy, digital media planning, and integrated communication through omnichannel marketing. With an emphasis on brand storytelling and promotional strategy, an online digital marketing degree can help you engage with the tools and concepts shaping digital marketing leadership today.

Degree Completion Plan


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At Liberty University, a private Christian education is less expensive than you think. Over the last 10 years, Liberty University’s Online Program has only raised its standard tuition costs by less than 5% – and most of our online tuition rates rank in the top 35% for affordability for 2025 when compared to our leading online competitors.

Graduate Full Time $580/Credit
Graduate Part Time $645/Credit
Military Graduate $290/Credit

These rates are reflective of academic year 2025-2026. Tuition rates may change annually. For the most current information, please visit our LU Tuition Cost page.


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Submit your application online or over the phone.


Military

Liberty University is dedicated to providing world-class educational experiences to military students across the globe.

Who May Qualify?

  • Active Duty
  • Reserve/National Guard
  • Veterans/Retirees
  • Spouses of Service Members and Veterans/Retirees
  • Current Department of Defense Employees

Available Benefits:

  • Tuition discounts – $290 per credit hour for graduate courses
  • Additional discount for veterans who serve in a civilian capacity as a First Responder*
  • 8-week courses, 8 different start dates each year, and no set login times (may exclude certain courses such as practicums, internships, or field experiences)

*Not applicable to certificates.

These rates are reflective of academic year 2025-2026. Tuition rates may change annually. For the most current information, please visit our LU Tuition Cost page.