Online Marketing and Advertising Master’s Degree Transform Creative Ideas into Campaign-Ready Insight
36
Credit Hours
100% online, 8-week courses
Transfer in up to 50% of the degree total
Next Start Dates: March 23, 2026 | May 18, 2026 | June 29, 2026
Explore Digital Advertising and Brand Strategy with a Master’s in Digital Marketing and Advertising
Digital marketing and advertising play a major role in how businesses connect with people today. You may see online marketing and advertising across search engines, social media, email, and streaming platforms. Organizations often rely on digital media strategy and brand storytelling to reach the right customers.
By conferring Liberty’s Master of Science (MS) in Marketing – Digital Marketing and Advertising, you can explore advanced approaches to marketing in a fast-changing digital world. This online marketing master’s degree allows you to study how modern campaigns are built, how brands communicate across platforms, and how businesses respond to changing consumer needs.
As you pursue a master’s in marketing online, you can focus on the skills and strategies that shape digital advertising in today’s marketplace. Unlike a broader business degree, a master’s in digital marketing and advertising emphasizes communication strategy and marketing analytics. An online digital marketing degree can support working professionals, career changers, and business graduates like you who want to deepen their understanding of advertising across industries.
Backed by a brick-and-mortar campus ranked as Niche.com’s #2 Best College Campus in America for 2026
What Sets Us Apart?
- Private Nonprofit University
- 600+ Online Degrees
- No Standardized Testing for Admission
- Transfer in up to 75% of an Undergrad Degree
- Transfer in up to 50% of a Grad/Doctoral Degree
Why Choose Liberty’s Master’s in Marketing Online – Digital Marketing and Advertising?
Liberty University’s MS in Marketing – Digital Marketing and Advertising is offered in a 100% online format designed for flexibility. You can continue working while pursuing graduate-level study in marketing, advertising, and digital strategy. This structure can help you balance school with professional, family, and community responsibilities.
Our mission of Training Champions for Christ supports an education that emphasizes ethical leadership and values-driven decision-making. You can approach advertising and digital marketing with a focus on purposeful communication, responsible strategy, and long-term impact. This perspective can be increasingly meaningful as businesses rely more on online advertising strategies to connect with audiences across industries.
Additionally, Liberty University is accredited by the Southern Association of Colleges and Schools Commission on Colleges (SACSCOC). That same commitment to excellence extends to our online students as well, so you can complete your degree from anywhere with an internet connection. Through an online advertising degree, you can pursue advanced marketing study with confidence and a strong academic foundation.
What Will You Study in an Online Master’s in Digital Advertising and Marketing?
In Liberty’s Master of Science (MS) in Marketing – Digital Marketing and Advertising, you can study how marketing strategies are developed for today’s digital marketplace. Coursework will cover strategic marketing management and examine how campaigns are planned to align with business goals and audience needs.
As you pursue this online marketing master’s degree, you can study consumer behavior analysis and the factors that influence customer decision-making. You can explore audience segmentation, customer journey optimization, and market positioning strategies that support stronger brand communication and engagement.
Coursework also allows you to examine marketing research, competitive market analysis, and data-driven decision-making. You can study how marketing metrics are used to evaluate campaign performance and guide digital campaign strategy. This focus can help you understand how businesses respond to changing trends in online marketing and advertising.
You can also explore digital media strategy, digital media planning, and integrated communication through omnichannel marketing. With an emphasis on brand storytelling and promotional strategy, an online digital marketing degree can help you engage with the tools and concepts shaping digital marketing leadership today.
Potential Marketing Career Opportunities
- Advertising account manager
- Advertising manager
- Brand communications specialist
- Brand manager
- Campaign manager
- Consumer insights analyst
- Content manager
- Content marketing manager
- Digital advertising specialist
- Digital campaign analyst
- Digital communications manager
- Digital marketing manager
- Digital media specialist
- Market research analyst
- Marketing analyst
- Marketing director
- Marketing strategist
- Media strategist
- Project management specialist
- Promotions manager
- SEO manager
- Social media strategist
Featured Digital Marketing Courses
Online Marketing Master’s Degree Information
- This program falls under the School of Business.
- View our Graduate Business Course Guides and Graduate Communication and the Arts Course Guides (login required).
Degree Completion Plan
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Tuition & Aid
At Liberty University, a private Christian education is less expensive than you think. Over the last 10 years, Liberty University’s Online Program has only raised its standard tuition costs by less than 5% – and most of our online tuition rates rank in the top 35% for affordability for 2025 when compared to our leading online competitors.
| Graduate Full Time | $580/Credit |
|---|---|
| Graduate Part Time | $645/Credit |
| Military Graduate | $290/Credit |
These rates are reflective of academic year 2025-2026. Tuition rates may change annually. For the most current information, please visit our LU Tuition Cost page.
All Tuition & Fees
Financial Aid & Scholarships
Admission Information for the Online Master’s in Marketing – Digital Marketing and Advertising
Admission Requirements
- Apply online or over the phone with an admissions counselor by calling (800) 424-9596.
- A non-refundable, non-transferable $50 application fee will be posted on the current application upon enrollment (waived for qualifying service members, veterans, and military spouses – documentation verifying military status is required).
- Send official college transcripts (mailed as sealed, unopened copies or sent via a direct electronic transcript system). A regionally or nationally accredited bachelor’s degree with at least a 3.0 GPA is required for admission in good standing. Applicants who have earned a master’s degree or at least 12 graduate credits from an accredited institution will be assessed on the basis of the master’s-level degree work.
- Unofficial transcripts can be used for acceptance purposes with the submission of a Transcript Request Form.
- Undergraduate business prerequisites – Students are required to have 27 hours of undergraduate business coursework on their transcripts. If students do not meet the 27 hours of undergraduate business coursework, they may take the 3-credit-hour BMAL 590 course to fulfill this requirement once they are admitted to the program. Students that meet the 27 hours of undergraduate courses in the following areas would not need to take BMAL 590:
- Accounting
- Business Ethics
- Business Finance
- Business Integration and Strategic Management
- Business Leadership
- Economics
a. Macroeconomics
b. Microeconomics - Global Dimensions of Business
- Information Management Systems
- Legal Environment of Business
- Management
a. Human Resource Management
b. Operations/Production Management
c. Organizational Behavior - Marketing
- Quantitative Research Techniques/Statistics
- Applicants whose native language is other than English must submit official scores for the Test of English as a Foreign Language (TOEFL) or an approved alternative assessment. For information on alternative assessments or TOEFL waivers, please call Admissions or view the official International Admissions policy.
Preliminary Acceptance
If you are sending in a preliminary transcript for acceptance, you must:
- Be in your final term and planning to start your master’s degree after the last day of class for your bachelor’s degree.
- Complete a Bachelor’s Self-Certification Form confirming your completion date. You may download the form from the Forms and Downloads page or contact an admissions counselor to submit the form on your behalf.
- Submit an official/unofficial transcript to confirm that you are in your final term. The preliminary transcript must show a minimum of 105 completed credit hours.
- If you are a current Liberty University student completing your undergraduate degree, you will need to submit a Degree/Certificate Completion Application.
- Send in an additional, final official transcript with a conferral date on it by the end of your first semester of enrollment in the new master’s degree.
Undergraduate Enrollment in Graduate Courses Policy
Please see the Online Undergraduate Enrollment in Graduate Courses Policy page for information about starting graduate courses while finishing your bachelor’s degree.
Transcript Policies
Unofficial College Transcript Policy
Unofficial transcripts combined with a Transcript Request Form can be used for admission. Official transcripts are required within 60 days of the admissions decision or before non-attendance drops for the first set of matriculated classes, whichever comes first, and will prevent enrollment into future terms until all official transcripts have been received.
Before sending unofficial college transcripts, please make sure they include the following:
- Your previous school’s name or logo printed on the document
- Cumulative GPA
- A list of completed courses and earned credit broken down by semester
- Degree and date conferred (if applicable)
Official College Transcript Policy
An acceptable official college transcript is one that has been issued directly from the institution and is in a sealed envelope. If you have one in your possession, it must meet the same requirements. If your previous institution offers electronic official transcript processing, they can send the document directly to luoverify@liberty.edu.
If the student uses unofficial transcripts with a Transcript Request Form to gain acceptance, all official transcripts must be received within 60 days of the admissions decision or before non-attendance drops for the first set of matriculated classes, whichever comes first. Failure to send all official transcripts within the 60-day period will prevent enrollment into future terms until all official transcripts have been received.
Admissions Office Contact Information
Liberty University Online Admissions Verification
1971 University Blvd.
Lynchburg, VA 24515
Ready to Apply?
Submit your application online or over the phone.
Military
Liberty University is dedicated to providing world-class educational experiences to military students across the globe.
Who May Qualify?
- Active Duty
- Reserve/National Guard
- Veterans/Retirees
- Spouses of Service Members and Veterans/Retirees
- Current Department of Defense Employees
Available Benefits:
- Tuition discounts – $290 per credit hour for graduate courses
- Additional discount for veterans who serve in a civilian capacity as a First Responder*
- 8-week courses, 8 different start dates each year, and no set login times (may exclude certain courses such as practicums, internships, or field experiences)
*Not applicable to certificates.
These rates are reflective of academic year 2025-2026. Tuition rates may change annually. For the most current information, please visit our LU Tuition Cost page.
Frequently Asked Questions About Online Advertising Programs
How fast can you complete a digital marketing master’s degree online?
You can complete Liberty’s Master of Science (MS) in Marketing – Digital Marketing and Advertising in 36 credit hours. The time it takes can depend on how many courses you choose to take each term and whether you study part time or full time.
As you move through this online marketing master’s degree, you can take courses in an 8-week format with 8 different start dates each year, which allows you to make steady progress while exploring advanced topics in digital campaign strategy. This structure can be helpful if you want to continue your education without stepping away from other responsibilities.
If you transfer eligible graduate-level credits, you can reduce the number of courses you need to complete. That flexibility can help you follow a pace that fits your schedule as you pursue a master’s in marketing online.
Does an online digital marketing degree include SEO courses?
Liberty’s Master of Science (MS) in Marketing – Digital Marketing and Advertising does not include a standalone course focused only on search engine optimization (SEO). However, you can explore SEO-related concepts as part of broader coursework in digital marketing strategy, online advertising, and digital media planning.
As you pursue an online digital marketing degree, you can study how organizations improve visibility and engagement across digital channels. Courses in media technologies and strategic communication campaigns examine digital media strategy, target markets, and online marketing and advertising, which may connect to SEO principles within a larger campaign approach.
You can also explore marketing promotions, applied market research, and consumer behavior analysis, which can support your understanding of how customers find and respond to content online. While SEO is not presented as a separate area of study, you can gain insight into its strategic role in digital campaign strategy and omnichannel marketing.
Which is better – an MBA or a digital marketing degree?
Whether an MBA or a master’s in digital marketing is better can depend on your career goals. If you want a broad business education across finance, management, and operations, an MBA may be a helpful option. If you want to focus more directly on marketing strategy, digital advertising, and brand development, a specialized marketing degree can offer a clearer path for advanced study in the field.
Liberty’s Master of Science (MS) in Marketing – Digital Marketing and Advertising allows you to explore marketing at a deeper level than many general business programs, such as our Master of Business Administration (MBA) in Marketing. As you pursue a master’s in digital marketing online, you can study topics like consumer behavior analysis, digital media strategy, and market positioning strategy within today’s competitive digital environment.
A digital marketing master’s degree online can help you focus your graduate education on the skills and concepts specific to shaping modern marketing leadership in the digital age.
Why get a master’s in digital marketing? What can you do with a master’s in digital marketing?
A master’s in digital marketing can allow you to explore advanced topics in online modern advertising, media planning, brand strategy development, and marketing analytics. As digital platforms continue to shape how organizations reach customers, a graduate degree can offer a focused way to deepen your understanding of modern marketing strategy.
After conferring Liberty’s Master of Science (MS) in Marketing – Digital Marketing and Advertising, you may pursue roles in digital marketing, advertising, brand management, or market research. Opportunities may exist in corporate marketing departments, advertising agencies, nonprofit organizations, technology companies, healthcare systems, higher education, retail brands, and startups. You may also focus on digital campaign management, SEO strategy, paid media, social media leadership, consumer insights, or marketing analytics.
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