Sports Marketing Degree Online | MS in Marketing

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Credit Hours

100% online, 8-week courses

Transfer in up to 50% of the degree total

Next Start Dates: January 19, 2026 | February 16, 2026 | March 23, 2026

Take Your Love of Athletics to the Next Level with a Sports Marketing Master’s Program

Have you ever wanted to work for an athletic organization or a professional sports team? Conferring Liberty University’s Master of Science (MS) in Marketing – Sports Marketing and Media degree can set you on the path to success. Through this program, you can develop your professional skills, nurture your business intuition, and cultivate your passion for sports.

The courses in this program cover topics like sports marketing, public relations, and sports development and sales. You can build a fundamental understanding of how marketing and content creation are integrated into the everyday operations of sports businesses. Liberty’s sports marketing degree can allow you to gain the knowledge and skills to promote sports businesses effectively.

We have created our Master of Science in Marketing – Sports Marketing and Media degree with your success in mind. The sports marketing track is designed to provide you with industry best practices for the specific types of marketing and media relevant to the world of athletics.

Backed by a brick-and-mortar campus ranked as Niche.com’s #2 Best College Campus in America for 2026

Private Nonprofit University
600+ Online Degrees
No Standardized Testing for Admission
Transfer in up to 75% of an Undergrad Degree
Transfer in up to 50% of a Grad/Doctoral Degree

Top 10 Reasons to Choose Liberty

Why Choose Liberty’s Sports Marketing Master’s Degree?

Liberty University’s Master of Science (MS) in Marketing – Sports Marketing and Media degree program can help you integrate biblical principles into your professional life. Whether you are currently working in the field of athletics or looking to start a new career, our online master’s in sports marketing and media can help you stand out as an ethical, value-driven professional of integrity.

Our goal is to support you as both a student and a professional. Pursuing your master’s shouldn’t mean putting your life on hold, and with our 100% online format, it doesn’t. You can complete this degree in 36 credit hours – allowing you to continue doing what’s important to you while earning your degree.

What Will You Study in an Online Sports Marketing Degree?

This exciting sports marketing degree is designed to give you a background in marketing, media, and business that you can easily apply to your career. The combination of courses in this degree program can provide you with a well-rounded education. You can take courses in public relations and the business aspects of marketing, sales, and development.

The sports marketing and media concentration provides a quality education based on biblical principles to help you form a solid, ethical, and value-driven approach to marketing and media. By the end of the program, you can graduate knowing how to combine modern practices and theories with a Christian worldview in a way that can help you in your career journey.

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Tuition & Aid

At Liberty University, a private Christian education is less expensive than you think. Over the last 10 years, Liberty University’s Online Program has only raised its standard tuition costs by less than 5% – and most of our online tuition rates rank in the top 35% for affordability for 2025 when compared to our leading online competitors.

Graduate Full Time	$580/Credit
Graduate Part Time	$645/Credit
Military Graduate	$290/Credit

These rates are reflective of academic year 2025-2026. Tuition rates may change annually. For the most current information, please visit our LU Tuition Cost page.

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Admission Information for the MS in Marketing – Sports Marketing and Media

Admission Requirements

Apply online or over the phone with an admissions counselor by calling (800) 424-9596.
- A non-refundable, non-transferable $50 application fee will be posted on the current application upon enrollment (waived for qualifying service members, veterans, and military spouses – documentation verifying military status is required).
Send official college transcripts (mailed as sealed, unopened copies or sent via a direct electronic transcript system). A regionally or nationally accredited bachelor’s degree with at least a 3.0 GPA is required for admission in good standing. Applicants who have earned a master’s degree or at least 12 graduate credits from an accredited institution will be assessed on the basis of the master’s-level degree work.
- Unofficial transcripts can be used for acceptance purposes with the submission of a Transcript Request Form.
Undergraduate business prerequisites – Students are required to have 27 hours of undergraduate business coursework on their transcripts. If students do not meet the 27 hours of undergraduate business coursework, they may take the 3 credit hour BMAL 590 course to fulfill this requirement once they are admitted to the program. Students that meet the 27 hours of undergraduate courses in the following areas would not need to take BMAL 590:
- Management
- Organizational Behavior
- Quantitative Analysis (statistics)
- Operations Management
- Marketing
- Ethics
- Economics
- Accounting
Applicants whose native language is other than English must submit official scores for the Test of English as a Foreign Language (TOEFL) or an approved alternative assessment. For information on alternative assessments or TOEFL waivers, please call Admissions or view the official International Admissions policy.

Preliminary Acceptance

If you are sending in a preliminary transcript for acceptance, you must:

Be in your final term and planning to start your master’s degree after the last day of class for your bachelor’s degree.
Complete a Bachelor’s Self-Certification Form confirming your completion date. You may download the form from the Forms and Downloads page or contact an admissions counselor to submit the form on your behalf.
Submit an official/unofficial transcript to confirm that you are in your final term. The preliminary transcript must show a minimum of 105 completed credit hours.
If you are a current Liberty University student completing your undergraduate degree, you will need to submit a Degree/Certificate Completion Application.
Send in an additional, final official transcript with a conferral date on it by the end of your first semester of enrollment in the new master’s degree.

Undergraduate Enrollment in Graduate Courses Policy

Transcript Policies

Unofficial College Transcript Policy

Unofficial transcripts combined with a Transcript Request Form can be used for admission. Official transcripts are required within 60 days of the admissions decision or before non-attendance drops for the first set of matriculated classes, whichever comes first, and will prevent enrollment into future terms until all official transcripts have been received.

Before sending unofficial college transcripts, please make sure they include the following:

Your previous school’s name or logo printed on the document
Cumulative GPA
A list of completed courses and earned credit broken down by semester
Degree and date conferred (if applicable)

Official College Transcript Policy

An acceptable official college transcript is one that has been issued directly from the institution and is in a sealed envelope. If you have one in your possession, it must meet the same requirements. If your previous institution offers electronic official transcript processing, they can send the document directly to luoverify@liberty.edu.

If the student uses unofficial transcripts with a Transcript Request Form to gain acceptance, all official transcripts must be received within 60 days of the admissions decision or before non-attendance drops for the first set of matriculated classes, whichever comes first. Failure to send all official transcripts within the 60-day period will prevent enrollment into future terms until all official transcripts have been received.

Admissions Office Contact Information

Submit your application online or over the phone.

Start Online Application

Apply by phone: (800) 424-9595

Liberty University is dedicated to providing world-class educational experiences to military students across the globe.

Who May Qualify?

Active Duty
Reserve/National Guard
Veterans/Retirees
Spouses of Service Members and Veterans/Retirees
Current Department of Defense Employees

Available Benefits:

Tuition discounts – $290 per credit hour for graduate courses
Additional discount for veterans who serve in a civilian capacity as a First Responder*
8-week courses, 8 different start dates each year, and no set login times (may exclude certain courses such as practicums, internships, or field experiences)

*Not applicable to certificates.

These rates are reflective of academic year 2025-2026. Tuition rates may change annually. For the most current information, please visit our LU Tuition Cost page.

View Military Benefits

Frequently Asked Questions for the Online Sports Marketing and Media Degree

Is sports marketing a good career?

Whether or not sports marketing is a good career for you will depend on your interests and goals. To decide if sports marketing grad school is the right path for you, answer these questions:

Are you passionate about athletics?
Do you enjoy writing, promotion, managing, and interacting with the public and clients?
Are you interested in a fast-paced and diverse career?
Do you want a high earning potential?

If you answered “yes” to any of these questions, then a sports marketing and media program is for you! This program can help you pursue your interests in a career that is likely to yield a high salary.

What are the benefits of pursuing a master’s in marketing with Liberty University?

Liberty University is regionally accredited by SACSCOC, the Southern Association of Colleges and Schools Commission on Colleges. You can rest assured that your degree is upheld by high standards that are recognizable by employers.
Our sports marketing degree is available 100% online. You can continue to dedicate time to your work and family while completing your degree.
Our professors are experienced professionals in marketing, sports advertising, and media management. They are excited to share their expertise while you’re earning your degree.
The mission at Liberty University is Training Champions for Christ. Each of your courses is taught from a biblical perspective to help you become a leader of integrity in your field.

Do you need a master’s degree in marketing?

Whether or not you need a master’s in marketing will depend on your career goals. Some professionals have fulfilling marketing careers without a master’s degree, but for many, that’s not the case.

Here are some reasons you may need a master’s degree in marketing:

Your undergraduate major is in an unrelated field.
Your company requires an advanced degree in order to promote you or give you a raise.
You want to look for different job opportunities or leadership positions.
You want to increase your knowledge in your field.
You would like to have a higher earning potential.

What can you do with a master’s degree in marketing?

A master’s degree in marketing can set you up for a variety of jobs that require advertising to promote a specific product or service. This could include positions like:

Communications director
Content writer
Social media manager

With Liberty’s sports management and media degree, you could qualify for positions that are directly linked to the sports industry.

Can you major in sports marketing?

Who is Liberty University Accredited through?

Can I still network as an online student with people in the sports marketing field?

What resources are available to me if I want to pursue an MS in Marketing?

Are you ready to change your future?

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App Fee Waived This Week*

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*Some restrictions may occur for this promotion to apply. This promotion also excludes active faculty and staff, military, non-degree-seeking, DGIA, Continuing Education, WSB, and certificate students.

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Master’s in Sports Marketing and Media Run the Show with a Degree in Sports Marketing

Take Your Love of Athletics to the Next Level with a Sports Marketing Master’s Program

What Sets Us Apart?

Why Choose Liberty’s Sports Marketing Master’s Degree?

What Will You Study in an Online Sports Marketing Degree?

Potential Career Opportunities

Featured Courses

Degree Information

Not sure what to choose?

Tuition & Aid

Financial Aid & Scholarships

Admission Information for the MS in Marketing – Sports Marketing and Media

Admission Requirements

Preliminary Acceptance

Undergraduate Enrollment in Graduate Courses Policy

Transcript Policies

Admissions Office Contact Information

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Military

Frequently Asked Questions for the Online Sports Marketing and Media Degree

Is sports marketing a good career?

What are the benefits of pursuing a master’s in marketing with Liberty University?

Do you need a master’s degree in marketing?

What can you do with a master’s degree in marketing?

Can you major in sports marketing?

Who is Liberty University Accredited through?

Can I still network as an online student with people in the sports marketing field?

What resources are available to me if I want to pursue an MS in Marketing?

Are you ready to change your future?

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