Master of Science in Marketing - Digital Marketing and Advertising Online Degree Program

MS in Digital Marketing and Advertising Online Degree Program

Admission Requirements  |  Program Format  |  Degree Requirements  |  Potential Careers

Take Your Business to the Next Level with a Master’s Degree in Digital Marketing and Advertising

Digital Marketing and Advertising is one of the most important areas of outreach within any business or organization. Advertisers have a wide range of options in the online and offline media avenues for marketing and advertising. Every organization needs to strategically direct the way it markets and advertises information to customers, employees and other stakeholders. Having the right person, with the right training in this position is crucial to the success of marketing and advertising. 

Throughout our 100% online Master of Science in Marketing – Digital Marketing and Advertising, you will have the opportunity to gain knowledge and training in all digital platforms as well as traditional media as you develop and execute marketing campaigns.  You will study the most recent developments in strategic marketing management, marketing promotions, supply chain management, media technologies and communication strategies, effective social media, and strategic communication campaigns for the digital age. You will also have the opportunity to learn directly from experts in the field of digital marketing and advertising through our interactive online format and the personalization of unique learning styles offered through our online curriculum.


Why choose Liberty’s Master of Science in Marketing – Digital Marketing and Advertising Program?

Liberty University’s Master of Science in Digital Marketing and Advertising is an online, 36-hour program designed to give you hands-on, applicable knowledge of the ever-evolving world of technology while implementing a Christian worldview, which gives you a well-rounded educational experience. As a graduate from the Master of Science in Marketing – Digital Marketing and Advertisement you will have the qualifications necessary to excel in this age of endless possibilities and unlimited global connectivity.

Liberty University is the largest university in Virginia and the largest private, nonprofit university in the nation. We work hard every day to live up to those credentials by seeking to improve our curriculum and teaching methods, in addition to building upon your strengths when you enter your Masters in Digital Marketing and Advertising with us. With the rapid growth and reliance on the use of technology, a Masters in Digital Marketing and Advertising is the degree you are looking for to launch you towards establishing your career.


What Will You Learn in Your Online Master of Science in Marketing - Digital Marketing and Advertising Degree?

You will develop a working knowledge of the analytical and decision-making processes involved in formulating, implementing and controlling a strategic marketing program for a product market entry. You will also be given the resources to understand the application of key promotional theories, strategies, and tactics associated with organizations whose unique product mix demands the highest levels of promotions.

You will gain a solid foundation of the theory, design, and application of promotion techniques. Courses offered in this program will allow you to gain a strong foundational knowledge of consumer decision making and focus on the concepts and theories that are used to evaluate and predict consumer behavior and relevant outcomes. Using social media platforms, you will learn to build a competitive advantage that involves extensive integration and application of social media technologies.

Featured Courses:


Program Highlights:

  • By earning your Master of Science in Digital Marketing and Advertising from a non-profit university whose online programs ranked in the top five of more than 2,100 online colleges and universities for academic quality, affordability, and accessibility, you will be set apart from others in the field.  
  • Courses designed to offer you an in-depth understanding of the principles and practices needed to succeed in a variety of digital marketing and advertising careers.
  • Tuition for all undergraduate, graduate and doctoral programs has not increased in the past three years. Other online colleges and universities have increased their tuition rates while Liberty, in contrast, has been able to keep costs low, as a non-profit university, allowing you the opportunity to earn a master’s degree at an affordable rate. 
  • You can complete the Master of Science in Digital Marketing and Advertising in two years or less.

Accreditations and Awards


Similar Online Degree Programs

  • Business Administration
    • Liberty University’s Accreditation Council for Business Schools and Programs (ACBSP) accredited Master of Business Administration is designed to strengthen your management skills as you build on your foundation in entrepreneurship, business, and management in a variety of organizations. Each area of study within this degree is designed to equip you with the tools and skills essential for effective communication skills and research practices necessary to thrive in the business world.
  • Master’s Degree in Project Management (M.S.)
    • Liberty University’s Master of Science in Project Management, 100% online program, focuses on the integral aspects of business and leadership in project management. You will develop the verbal and written skills to effectively perform the tasks of a project manager. Additionally, this degree will prepare you for the Project Manager certification so that you can be prepared for the high demand of career project managers.

Military Benefits

Are you a service member, veteran, military spouse, or Department of Defense employee? We are proud to support you in your pursuit of online education by offering the following benefits: 

  • Tuition discounts - $275 for graduate (per credit hour)
    • Additional discount for veterans who serve in a civilian capacity as an Emergency Responder (less than $625 per course).
  • 8-week courses, eight different start dates each year and no set login times.

Master of Science in Digital Marketing and Advertising Program Format

  • 100% Online
  • 36 total hours
  • A maximum of 50% of the program hours may be transferred if approved and allowable.
  • 8-week courses, eight different start dates each year and no set login times.

Master of Science in Marketing - Digital Marketing and Advertising Degree Information and Requirements

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Potential Career Options with a Digital Marketing and Advertising Degree

Graduates who complete the online Master of Science in Marketing – Digital Marketing and Advertising will have the opportunity to pursue careers in many industries and positions including:

  • Advertising Account Manager
  • Digital Marketing Manager
  • Digital Media Graphic Designer
  • Digital Media Specialist
  • Digital Media Promotional Writer
  • Project Management Specialist