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Admission Requirements | Program Format | Degree Requirements | Potential Careers
Digital Marketing and Advertising is one of the most important areas of outreach within any business or organization. Advertisers have a wide range of options in the online and offline media avenues for marketing and advertising. Every organization needs to strategically direct the way it markets and advertises information to customers, employees and other stakeholders. Having the right person, with the right training in this position is crucial to the success of marketing and advertising.
Throughout our 100% online Master of Science in Marketing – Digital Marketing and Advertising, you will have the opportunity to gain knowledge and training in all digital platforms as well as traditional media as you develop and execute marketing campaigns. You will study the most recent developments in strategic marketing management, marketing promotions, supply chain management, media technologies and communication strategies, effective social media, and strategic communication campaigns for the digital age. You will also have the opportunity to learn directly from experts in the field of digital marketing and advertising through our interactive online format and the personalization of unique learning styles offered through our online curriculum.
Liberty University’s Master of Science in Digital Marketing and Advertising is an online, 36-hour program designed to give you hands-on, applicable knowledge of the ever-evolving world of technology while implementing a Christian worldview, which gives you a well-rounded educational experience. As a graduate from the Master of Science in Marketing – Digital Marketing and Advertisement you will have the qualifications necessary to excel in this age of endless possibilities and unlimited global connectivity.
Liberty University is the largest university in Virginia and the largest private, nonprofit university in the nation. We work hard every day to live up to those credentials by seeking to improve our curriculum and teaching methods, in addition to building upon your strengths when you enter your Masters in Digital Marketing and Advertising with us. With the rapid growth and reliance on the use of technology, a Masters in Digital Marketing and Advertising is the degree you are looking for to launch you towards establishing your career.
You will develop a working knowledge of the analytical and decision-making processes involved in formulating, implementing and controlling a strategic marketing program for a product market entry. You will also be given the resources to understand the application of key promotional theories, strategies, and tactics associated with organizations whose unique product mix demands the highest levels of promotions.
You will gain a solid foundation of the theory, design, and application of promotion techniques. Courses offered in this program will allow you to gain a strong foundational knowledge of consumer decision making and focus on the concepts and theories that are used to evaluate and predict consumer behavior and relevant outcomes. Using social media platforms, you will learn to build a competitive advantage that involves extensive integration and application of social media technologies.
Are you a service member, veteran, military spouse, or Department of Defense employee? We are proud to support you in your pursuit of online education by offering the following benefits:
Graduates who complete the online Master of Science in Marketing – Digital Marketing and Advertising will have the opportunity to pursue careers in many industries and positions including: