Video, Social & Mobile Promotion – STCO 533

Course Description

This course explores the creation & use of disruptive video-intensive social & mobile integrated marketing strategies.

Rationale

This is a graduate level course dedicated to exploring the new emerging technologies and mediums influencing business, marketing, public relations, and advertising practices and research. The fastest-growing and most effective promotion strategies and techniques involve the use of video, social, and mobile devices and approaches. The student who understands the strategic importance of these areas and can implement these techniques, both separately and combined, is of greater value to all organizations that value growth.

This course will acquaint you with practical knowledge and analytical skills necessary to create, evaluate, and execute social media and mobile campaigns. This course will also provide lectures, iconic and current case studies using social media and mobile, group and individual assignments, and engaged activities that will help you in developing a strong social media skill set to take to future job and/or internship interviews in your respective field of study.

Course Assignment

Textbook readings and lecture presentations

Course Requirements Checklist

After reading the Course Syllabus and Student Expectations, the student will complete the related checklist found in the Course Overview.

Discussion: Video Project – Welcome Video

In this graded assignment, students will introduce themselves to others in the course by posting a video through Kaltura and replying to at least two other classmates.

Discussion: Video Projects (3)

The student will create 3 Video Projects related to video-intensive social and mobile integrated marketing strategies.

Website Video

The student will create a short, 2:00-2:30 min. video which focuses on the topic of the student’s choosing (journalism, public relations, or promotion) to be used on a website.

Promotional Video

The student will create a short, 30-second video aimed at a commercial or promotional spot for an organization of the student’s choosing.

Instagram Story

The student will create a short, 7-15-second video "story" aimed at a profit or non-profit organization of the student’s choosing.

Discussions (2)

Discussions are collaborative learning experiences. Therefore, the student is required to create a thread in response to the provided prompt for each forum. Each thread must be at least 400 words and demonstrate course-related knowledge.

In addition to the thread, the student is required to reply to the threads of at least 2 classmates. Each reply must be at least 200 words. Threads and replies must be in current APA format.

Research Paper: Social Media and Christian Worldview Introduction Assignment

The student will write a 3-5-page paper which will analyze several organization or companies’ social media sites/pages (at least two for each organization), that the student currently follows. If the student doesn't currently follow any, the student will select two or three that he/she would like to research.

Research Reflection Paper: Social Media Content Analysis Assignment

The student will write a 6-8 page in-depth analysis of a social media site/blog choosing one of the organizations he/she have discussed in their Research Reflection Paper: Social Media and Christian Worldview Introduction Assignment.

Social Media Survey Quiz

The student will reflect on his/her social media practices. It is important to identify and know how social media has been practiced in today's world. 

Quiz: MidTerm

This Quiz will cover the Textbook material for Module 1: Week 1 – Module 4: Week 4. The exam will be open-book/open-notes, contain 30 multiple-choice and true/false questions, and have a 2-hour time limit.

Quiz: Final

This Quiz will cover the Textbook material for Module 5: Week 5 – Module 8: Week 8. The exam will be open-book/open-notes, contain 30 multiple-choice and true/false questions, and have a 2-hour time limit.