Video, Social & Mobile Promotion – STCO 533

CG • Section 8WK • 11/08/2019 to 04/16/2020 • Modified 08/19/2021

Course Description

This course explores the creation and use of disruptive video-intensive social and mobile integrated marketing strategies.

For information regarding prerequisites for this course, please refer to the Academic Course Catalog.

Rationale

The fastest-growing and most effective promotion strategies and techniques involve the use of video, social, and mobile devices and approaches. The student who understands the strategic importance of these areas and can implement these techniques, both separately and combined, is of greater value to all organizations that value growth.

Measurable Learning Outcomes

Upon successful completion of this course, the student will be able to:

  1. Formulate a working knowledge of visual digital channels in producing market growth for for-profit and/or non-profit organizations.
  2. Examine the dynamics of various approaches to using social and mobile integrated market strategies.
  3. Apply an integrated mix of social media applications and content to grow organizations.
  4. Recognize the advantages of a Christian worldview in the transactional marketplace.

Course Assignment

Textbook readings and lecture presentations

Course Requirements Checklist

After reading the Course Syllabus and Student Expectations, the student will complete the related checklist found in the Course Overview.

Discussion: Video Project – Welcome Video

In this graded assignment, students will introduce themselves to others in the course by posting a video through Kaltura and replying to at least two other classmates.

Discussion: Video Projects (3)

The student will create 3 Video Projects related to video-intensive social and mobile integrated marketing strategies.

Website Video

The student will create a short, 2:00-2:30 min. video which focuses on the topic of the student’s choosing (journalism, public relations, or promotion) to be used on a website.

Promotional Video

The student will create a short, 30-second video aimed at a commercial or promotional spot for an organization of the student’s choosing.

Instagram Story

The student will create a short, 7-15-second video "story" aimed at a profit or non-profit organization of the student’s choosing.

Discussions (2)

Discussions are collaborative learning experiences. Therefore, the student is required to create a thread in response to the provided prompt for each forum. Each thread must be at least 400 words and demonstrate course-related knowledge.

In addition to the thread, the student is required to reply to the threads of at least 2 classmates. Each reply must be at least 200 words. Threads and replies must be in current APA format.

Research Paper: Social Media and Christian Worldview Introduction Paper

You will write a 3-5-page paper which will analyze several organization or companies’ social media sites/pages (at least two for each organization), that you currently follow. If you don’t currently follow any, select two or three that you would like to research.

Research Paper: Social Media Content Analysis Paper

You will write a 6-8 page in-depth analysis of a social media site/blog choosing one of the organizations you have discussed in your Research Paper: Social Media and Christian Worldview Introduction Paper.

Module Quizzes (7)

Each Module Quiz will cover the Textbook material for the module in which it is assigned. Each quiz will be open-book/open-notes, contain multiple-choice and true/false questions, and have a 50-minute time limit.

Quiz: New Social Media

This Quiz will cover the Textbook material for Module 1: Week 1 – Module 8: Week 8. The exam will be open-book/open-notes, contain 45 multiple-choice and true/false questions, and have a 2-hour time limit.