MS in Marketing – Master’s in Digital Marketing Online Explore the Craft of Strategic Marketing
Help Your Business Become a Household Name with a Digital Marketing Master’s Degree Online
Digital marketing and advertising are critical to the success of any business or organization. Advertisers can utilize a wide range of avenues, both online and offline, for marketing and advertising outreach. Every organization needs to strategically direct the way it markets and advertises information to customers, employees, and other stakeholders. By conferring Liberty’s Master of Science (MS) in Marketing – Digital Marketing and Advertising, you can gain new skills and work to become a professional in the field of digital marketing.
Throughout our digital marketing online master’s program, you can gain knowledge and training in all digital and traditional media platforms and study how to develop and execute advertising campaigns. You will study the most recent developments in strategic marketing management, marketing promotions, supply chain management, and strategic communication campaigns for the digital age.
Our online master’s in digital marketing also affords you the opportunity to study directly under experts in the field of digital marketing strategy. Our professors are marketing authorities whose passion for their area of study is preceded only by their commitment to your success. Our MS in digital marketing online program seeks to teach you the skills that can benefit you and your business.
Backed by a brick-and-mortar campus ranked as Niche.com’s #2 Best College Campus in America for 2026
What Sets Us Apart?
- Private Nonprofit University
- 600+ Online Degrees
- No Standardized Testing for Admission
- Transfer in up to 75% of an Undergrad Degree
- Transfer in up to 50% of a Grad/Doctoral Degree
Why Choose Liberty’s Master of Science in Marketing – Master’s in Digital Marketing Online?
Liberty University’s MS in Digital Marketing and Advertising is an online, 36-hour program designed to give you training in the constantly evolving world of technology and digital marketing. As a nonprofit Christian university, we make sure all of our degrees implement strong biblical applications to give you a well-rounded educational experience. As a graduate of the online master’s in digital media program, you can feel equipped to thrive in this age of endless possibilities and unlimited global connectivity.
As with all companies and products, you can’t be successful if no one knows about you – which is why this field is vital. From creating digital ads to making sure they show up in search results, marketing managers make sure it happens. Without effective marketing, the growth potential of a business is limited.
Given the importance of digital marketing our online marketing and advertising degree program can be a valuable asset to you. Partner with us, discover new skills, and prepare for a thrilling career in the field of digital marketing.
What Will You Study in Your Online Master of Science in Marketing – Digital Marketing and Advertising Degree?
With Liberty’s master’s in digital marketing online, you can develop a working knowledge of the processes involved in formulating, implementing, and controlling a strategic marketing program for a product market entry. You will also explore the various forms of marketing that are needed to run a successful ad campaign – whether they are Facebook ads or any other type of online advertising.
You can gain a solid foundation of the theory, design, and application of promotion techniques. Courses offered in this digital marketing program can provide you with a knowledge of consumer decision-making and the concepts and theories that are used to evaluate and predict consumer behavior and relevant outcomes. Using social media platforms, you can learn to build a competitive advantage that involves extensive integration and application of social media technologies.
There are many areas that fall under the umbrella of online marketing and advertising. From marketing research on your company’s products or services to the email marketing campaigns that are created from that data, our degree has got you covered. Whether you are writing blog posts for your company’s website or optimizing online advertising and search engine results (SEO), our digital marketing degree seeks to provide you with the tools you need to succeed in the marketing field.
As one of the largest private, nonprofit universities in the nation, we work hard every day to improve our curriculum and teaching methods. In addition to building upon your strengths, our MS in digital marketing can equip you with new, marketable skills that can serve you well throughout your career.
With the rise of technology in the digital era, a master’s in digital marketing and advertising may be the degree you are looking for to launch you toward establishing your career. By becoming a digital marketing student at Liberty, you can prepare for career success in the digital world and other roles.
Our masters in digital marketing and advertising is backed by decades of experience in distance education, but our tenure doesn’t mean that we are behind the times. Our professors are experienced authorities in the field of digital marketing, and our courses are designed after careful research and study of industry trends.
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Tuition & Aid
At Liberty University, a private Christian education is less expensive than you think. Over the last 10 years, Liberty University’s Online Program has only raised its standard tuition costs by less than 5% – and most of our online tuition rates rank in the top 35% for affordability for 2025 when compared to our leading online competitors.
| Graduate Full Time | $580/Credit |
|---|---|
| Graduate Part Time | $645/Credit |
| Military Graduate | $290/Credit |
These rates are reflective of academic year 2025-2026. Tuition rates may change annually. For the most current information, please visit our LU Tuition Cost page.
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Admission Information for the MS in Marketing Degree in Digital Marketing and Advertising
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Submit your application online or over the phone.
Military
Liberty University is dedicated to providing world-class educational experiences to military students across the globe.
Who May Qualify?
- Active Duty
- Reserve/National Guard
- Veterans/Retirees
- Spouses of Service Members and Veterans/Retirees
- Current Department of Defense Employees
Available Benefits:
- Tuition discounts – $290 per credit hour for graduate courses
- Additional discount for veterans who serve in a civilian capacity as a First Responder*
- 8-week courses, 8 different start dates each year, and no set login times (may exclude certain courses such as practicums, internships, or field experiences)
*Not applicable to certificates.
These rates are reflective of academic year 2025-2026. Tuition rates may change annually. For the most current information, please visit our LU Tuition Cost page.
Frequently Asked Questions for the Online Digital Marketing Program
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