Graduate Certificate in Marketing Online

Credit Hours

100% online, 8-week courses

Transfer in up to 50% of the certificate total

Next Start Dates: February 16, 2026 | March 23, 2026 | May 18, 2026

Study How Businesses Identify and Reach Their Target Markets with a Marketing Certificate Online

Through a 100% online format, you can confer Liberty University’s Graduate Certificate in Marketing. In this program, you can focus on strategic marketing concepts, promotional planning, and marketing research methods that can help shape decisions in practical organizational contexts. The marketing certificate program offers a structured way to deepen your understanding of marketing from anywhere with an internet connection.

Throughout the online marketing graduate certificate, you can examine how promotional strategies are developed, how research data is collected and analyzed, and how strategic marketing plans are formed. The coursework emphasizes both marketing theory and how it may be implemented in planning and evaluation processes. You can also study how different marketing elements are coordinated within a broader strategic framework.

Liberty University’s mission is Training Champions for Christ, and this mission shapes how marketing topics are presented. In the courses, our professors encourage thoughtful reflection on ethical communication and strategic decision-making. You can engage with marketing content while considering integrity and purpose in professional settings. This approach supports a values-informed academic experience throughout your studies.

Backed by a brick-and-mortar campus ranked as Niche.com’s #2 Best College Campus in America for 2026

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600+ Online Degrees
No Standardized Testing for Admission
Transfer in up to 75% of an Undergrad Degree
Transfer in up to 50% of a Grad/Doctoral Degree

Top 10 Reasons to Choose Liberty

Why Choose Liberty’s Graduate Certificate in Marketing Online?

Choosing an online graduate certificate is a commitment of your time and resources, so it helps to select a university with experience supporting adult and professional learners. Liberty University offers an online Graduate Certificate in Marketing within a learning environment designed to support flexibility and academic engagement. The format allows you to balance coursework alongside professional, family, and community responsibilities.

Our online programs are backed by our brick-and-mortar campus – ranked as Niche.com’s #2 Best College Campus in America for 2026 – and that commitment to excellence extends to our online students as well. As a pioneer in distance education since 1985, we aim to provide both flexible and challenging online programs that fit the needs of working people, with 8 different start dates each year and no set login times.

Additionally, Liberty University is accredited by SACSCOC, the Southern Association of Colleges and Schools Commission on Colleges, so you can be confident in the quality of education you will receive. The coursework is taught by seasoned instructors who hold advanced degrees and possess years of real-world experience in the field. Their insight can help connect theory to modern marketing principles so that you can study and build industry-relevant skills.

What Will You Study in the Marketing Certificate?

In the online Graduate Certificate in Marketing, you can study strategic marketing concepts that examine how organizations plan, evaluate, and manage marketing efforts. Coursework focuses on decision-making frameworks and market positioning. You can explore how marketing plans are developed and assessed in response to competitive and environmental factors. This topic of study emphasizes structured analysis rather than prescriptive outcomes.

Additionally, you can study marketing promotions and the role of communication in reaching and engaging target audiences. This coursework examines promotional planning, messaging strategies, and the coordination of advertising and promotional efforts. You may analyze how promotional tools are selected and integrated within a broader marketing strategy. Emphasis is placed on understanding how organizations approach promotion across different channels and markets.

Marketing research is another core component of the graduate marketing certificate. Within this topic of study, you can examine research design, data collection methods, and basic statistical analysis used in marketing contexts. Coursework addresses how research findings are interpreted and considered during marketing planning and evaluation. This focus supports a deeper understanding of how data informs strategic marketing decisions.

Potential Marketing Career Opportunities

The marketing graduate certificate can support preparation for many different marketing roles. Career opportunities may vary based on your prior education, experience, and professional goals, and some positions may require additional qualifications. The following roles are examples of positions where marketing knowledge may be applicable:

Brand coordinator
Campaign coordinator
Community relations coordinator
Content marketing manager
Corporate communications specialist
Digital marketing manager
Digital marketing strategist
Growth marketing specialist
Market research analyst
Marketing analytics specialist

Marketing communications coordinator
Marketing specialist
Media coordinator
Paid search specialist
Project manager
Public relations manager
Search engine optimization (SEO) analyst
Social media manager
Sports marketing manager

The promotional marketing concepts examined in a website marketing certificate may be applicable across a variety of business-related settings. Depending on your background and professional goals, this coursework may complement roles that involve marketing analysis, research, or promotional planning. Additionally, the credits from this certificate may be eligible to transfer into the online Master of Science in Marketing. Take the next step toward your personal and professional goals with the Graduate Certificate in Marketing from Liberty University.

Additional education or training may be required for some jobs or occupations. Conferral of a certificate does not guarantee job placement.

Required Marketing Courses

Marketing Certificate Information

Certificate Completion Plan

Speak to one of our admissions specialists to help you choose the program that best fits your needs.

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Tuition & Aid

At Liberty University, a private Christian education is less expensive than you think. Over the last 10 years, Liberty University’s Online Program has only raised its standard tuition costs by less than 5% – and most of our online tuition rates rank in the top 35% for affordability for 2025 when compared to our leading online competitors.

Graduate Full Time	$580/Credit
Graduate Part Time	$645/Credit
Military Graduate	$290/Credit

These rates are reflective of academic year 2025-2026. Tuition rates may change annually. For the most current information, please visit our LU Tuition Cost page.

All Tuition & Fees

Financial Aid & Scholarships

Financial Aid Forms & Eligibility

Scholarship Opportunities

Admission Information for Our Marketing Certificate Program

Admission Requirements

Apply online or over the phone with an admissions counselor by calling (800) 424-9596.
- A non-refundable, non-transferable $50 application fee will be posted on the current application upon enrollment (waived for qualifying service members, veterans, and military spouses – documentation verifying military status is required).
Send official college transcripts (mailed as sealed, unopened copies or sent via a direct electronic transcript system). A regionally or nationally accredited bachelor’s degree with at least a 2.0 GPA is required for admission in good standing. Applicants who have earned a master’s degree or at least 12 graduate credits from an accredited institution will be assessed on the basis of the master’s-level degree work.
Applicants whose native language is other than English must submit official scores for the Test of English as a Foreign Language (TOEFL) or an approved alternative assessment. For information on alternative assessments or TOEFL waivers, please call Admissions or view the official International Admissions policy.

Transcript Policies

Official College Transcript Policy

An acceptable official college transcript is one that has been issued directly from the institution and is in a sealed envelope. If you have one in your possession, it must meet the same requirements. If your previous institution offers electronic official transcript processing, they can send the document directly to luoverify@liberty.edu.

Admissions Office Contact Information

Submit your application online or over the phone.

Start Online Application

Apply by phone: (800) 424-9595

Liberty University is dedicated to providing world-class educational experiences to military students across the globe.

Who May Qualify?

Active Duty
Reserve/National Guard
Veterans/Retirees
Spouses of Service Members and Veterans/Retirees
Current Department of Defense Employees

Available Benefits:

Tuition discounts – $290 per credit hour for graduate courses
Additional discount for veterans who serve in a civilian capacity as a First Responder*
8-week courses, 8 different start dates each year, and no set login times (may exclude certain courses such as practicums, internships, or field experiences)

*Not applicable to certificates.

These rates are reflective of academic year 2025-2026. Tuition rates may change annually. For the most current information, please visit our LU Tuition Cost page.

View Military Benefits

Frequently Asked Questions About Marketing Certificate Programs Online

What is marketing?

Marketing is the process organizations use to communicate the value of products or services to specific audiences. The field of marketing often includes planning, research, promotions, and messaging strategies. Marketing helps organizations understand customer needs and make decisions about how to reach different groups of people. You can find marketing concepts used in business, nonprofit, and community settings.

In Liberty University’s Graduate Certificate in Marketing, you can study marketing as both a strategic and research-informed field. Coursework addresses how organizations develop marketing plans, coordinate promotional efforts, and examine consumer behavior. You may also explore how marketing research supports decision-making through data analysis. These topics reflect the structured way marketing functions in modern organizations.

Additionally, marketing connects creativity with evaluation and planning. Organizations often use marketing to shape communication, understand audiences, and guide product or service positioning. Through graduate-level study, you can examine how marketing strategies respond to changing markets and consumer needs. The marketing certificate provides an academic setting for studying these concepts in depth while maintaining flexibility.

Is all marketing digital marketing?

No, not all marketing is digital marketing. Marketing includes a wide range of strategies that organizations use to communicate with audiences, promote products or services, and support business planning. Digital marketing is 1 part of the field, but marketing can also include traditional methods such as print advertising, direct mail, in-person promotions, and public relations. You can think of digital marketing as 1 area within the broader discipline of marketing.

Although marketing is not always digital, many marketing concepts can apply across both traditional and online settings. In Liberty University’s Graduate Certificate in Marketing, you can study strategic marketing, promotions, and marketing research, which may relate to digital marketing work as well. Topics such as consumer behavior, promotional planning, and data-informed decision-making often appear in digital campaigns, online communication, and future digital marketing studies. The graduate certificate offers an advanced academic foundation that may support broader study in marketing, including digital marketing contexts.

Which marketing certificate is best?

The best marketing certificate for you can depend on what type of credential you want and what topics you hope to study. Some certificates focus on specific tools or platforms, while others provide broader academic study in marketing strategy and research. A graduate certificate differs from short-term industry badges because it includes master’s-level coursework that may transfer into a degree program down the road. This format may fit students who want a university-based approach to marketing study.

Liberty University’s Graduate Certificate in Marketing includes courses that examine how organizations plan marketing strategies, develop promotional efforts, and use research to inform decision-making. The program offers a focused way to study marketing concepts that are common across many business environments. Liberty’s certificate is offered 100% online with no set login times, with the goal of fitting into your schedule.

A graduate-level marketing certificate can help you build advanced knowledge that applies across a wide range of marketing settings. While this program is not tied to a specific industry certification, it can be a valuable option for students who want a flexible, university-based credential that supports long-term academic or professional growth from anywhere with an internet connection.

Is a graduate certificate the same as a master’s?

A graduate certificate is not the same as a master’s degree. A master’s program includes more credit hours and covers a broader area of study over a longer period of time. A graduate certificate includes fewer courses and focuses on a specific subject area. You can think of it as a shorter graduate-level academic credential.

Liberty University’s Graduate Certificate in Marketing includes master’s-level coursework. This format allows you to study graduate content in a focused way without completing a full degree program. Credits earned through the certificate may be eligible to transfer into Liberty’s Master of Science in Marketing. No matter your long-term goals, we aim to offer an academic pathway that allows you to pursue your unique aspirations.

Is a marketing certificate worth it?

A marketing certificate is worth considering if you want a focused way to study marketing topics at the graduate level. Liberty University’s Graduate Certificate in Marketing encourages you to engage with advanced coursework that can be built upon. Many students choose certificates to deepen their academic understanding of a specific area in a short amount of time before pursuing a full degree.

The value of an integrated marketing certificate can depend on your goals, background, and professional setting. According to the Bureau of Labor Statistics, the demand for advertising, promotions, and marketing managers is expected to grow by 6% from 2024 to 2034, which is faster than the average for all occupations.* Marketing knowledge may apply across many industries because organizations often rely on strategy, communication, and consumer insight.

*Bureau of Labor Statistics, U.S. Department of Labor, at Advertising, Promotions, and Marketing Managers (viewed online Jan. 28, 2026). Cited projections may not reflect local and/or short-term economic or job conditions and do not guarantee actual job growth.

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*Some restrictions may occur for this promotion to apply. This promotion also excludes active faculty and staff, military, non-degree-seeking, DGIA, Continuing Education, WSB, and certificate students.

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Graduate Online Marketing Certificate Program Where Strategy Meets Today’s Marketing Landscape

Study How Businesses Identify and Reach Their Target Markets with a Marketing Certificate Online

What Sets Us Apart?

Why Choose Liberty’s Graduate Certificate in Marketing Online?

What Will You Study in the Marketing Certificate?

Potential Marketing Career Opportunities

Required Marketing Courses

Marketing Certificate Information

Not sure what to choose?

Tuition & Aid

Financial Aid & Scholarships

Admission Information for Our Marketing Certificate Program

Admission Requirements

Transcript Policies

Admissions Office Contact Information

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Military

Frequently Asked Questions About Marketing Certificate Programs Online

What is marketing?

Is all marketing digital marketing?

Which marketing certificate is best?

Is a graduate certificate the same as a master’s?

Is a marketing certificate worth it?

Are you ready to change your future?

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