Master’s in Strat Comm – Public Relations Managing Perceptions and Expectations
33
Credit Hours
100% online, 8-week courses
Transfer in up to 50% of the degree total
Next Start Dates: January 19, 2026 | February 16, 2026 | March 23, 2026
Whether your audience is the public or employees in an organization, effective communication is the key to getting across policies, selling products, and promoting ideas. Liberty University’s Master of Arts (MA) in Strategic Communication – Public Relations seeks to help equip you with the tools to make your message known.
Through social media, video, mobile, or traditional communication venues, our public relations master’s degree aims to help you learn how to craft messages that move hearts and minds. Furthermore, your classes will focus on real-world applications and skills that may assist you in assessing, writing, planning, creating, and implementing marketing and communications plans.
Your officially conferred degree name will be Master of Arts (MA) in Strategic Communication – Public Relations.
Backed by a brick-and-mortar campus ranked as Niche.com’s #2 Best College Campus in America for 2026
Liberty University’s master’s in public relations and communications is designed to help you pursue your career aspirations, emphasizing specialized skills in foundational aspects of the communications sector. This program delivers practical training that focuses on real-world application and effective messaging to meet organizational objectives.
The program can provide you with the opportunity to gain the following:
Businesses, nonprofits, and agencies in every industry need talented professionals who can reach audiences in a way that resonates and persuades. Our master’s in strategic communications and public relations can help you enhance your résumé while providing you with the flexibility of 100% online courses.
At its core, strategic communications focuses on reaching a target audience in order to meet an organizational or business objective. Social media, video marketing, advertising, and public relations are all avenues of communication that make up the world of strategic communications. This growing, evolving field combines many different outreach methods to help a company achieve its goals.
Liberty University’s public relations master’s degree explores the many facets of strategic communication with a focus on public relations. Our program blends classic and modern communication strategies, offering practical projects to help you understand key concepts in communication.
You’ll explore marketing theories as well as develop actionable campaigns and assess their outcomes. Our curriculum includes storytelling, digital communication optimization, and methods for creating engaging content for social media and video. You can also explore how to conduct campaigns across various media and communication platforms. The aim of this public relations master’s degree is to equip you with the skills to effectively reach and influence diverse audiences.
The public relations specialization will focus on strategies and skills in public relations writing. This degree will also examine the process of setting goals and establishing measurable outcomes using communication tools. Furthermore, you will have the opportunity to create campaigns and initiatives.
The public relations curriculum also covers how to deal with organizational change. Change is difficult and needs effective communication at all levels. This program will explore how to facilitate those changes to take organizations to the next level.
Marketing, communication, and advertising are crucial in both for-profit and nonprofit organizations, shaping how society and organizations interact and thrive. Liberty University is here to support your growth, offering the expertise to help you on your path in the communications industry.
Degree Completion Plan
Speak to one of our admissions specialists to help you choose the program that best fits your needs.
At Liberty University, a private Christian education is less expensive than you think. Over the last 10 years, Liberty University’s Online Program has only raised its standard tuition costs by less than 5% – and most of our online tuition rates rank in the top 35% for affordability for 2025 when compared to our leading online competitors.
| Graduate Full Time | $580/Credit |
|---|---|
| Graduate Part Time | $645/Credit |
| Military Graduate | $290/Credit |
These rates are reflective of academic year 2025-2026. Tuition rates may change annually. For the most current information, please visit our LU Tuition Cost page.
All Tuition & Fees
If you are sending in a preliminary transcript for acceptance, you must:
Please see the Online Undergraduate Enrollment in Graduate Courses Policy page for information about starting graduate courses while finishing your bachelor’s degree.
Unofficial transcripts combined with a Transcript Request Form can be used for admission. Official transcripts are required within 60 days of the admissions decision or before non-attendance drops for the first set of matriculated classes, whichever comes first, and will prevent enrollment into future terms until all official transcripts have been received.
Before sending unofficial college transcripts, please make sure they include the following:
An acceptable official college transcript is one that has been issued directly from the institution and is in a sealed envelope. If you have one in your possession, it must meet the same requirements. If your previous institution offers electronic official transcript processing, they can send the document directly to luoverify@liberty.edu.
If the student uses unofficial transcripts with a Transcript Request Form to gain acceptance, all official transcripts must be received within 60 days of the admissions decision or before non-attendance drops for the first set of matriculated classes, whichever comes first. Failure to send all official transcripts within the 60-day period will prevent enrollment into future terms until all official transcripts have been received.
Liberty University Online Admissions Verification
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Lynchburg, VA 24515
Submit your application online or over the phone.
Liberty University is dedicated to providing world-class educational experiences to military students across the globe.
Who May Qualify?
Available Benefits:
*Not applicable to certificates.
These rates are reflective of academic year 2025-2026. Tuition rates may change annually. For the most current information, please visit our LU Tuition Cost page.
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*Some restrictions may occur for this promotion to apply. This promotion also excludes active faculty and staff, military, non-degree-seeking, DGIA, Continuing Education, WSB, and certificate students.