Investigative journalism in the digital age.
Great stories attract people—including employees, customers, members, and donors—so knowing how to spot, tell, and properly frame a story is a critical skill in the present day. Practitioners who are able to create an emotional connection between their publics and organization are well on their way to creating a brand identity. This course provides the student with a theoretical and practical understanding of strategic/directed storytelling and its role in branding for-profit, non-profit, and ministry organizations.
Measurable Learning Outcomes
Upon successful completion of this course, the student will be able to:
- Formulate an applied, working knowledge of the storytelling toolbox.
- Apply in-depth storytelling and content strategies and techniques to the growth of an organization, its products and/or services, and market.
- Explain the advantages of a Christian worldview in the transactional marketplace.
Course Requirements Checklist
After reading the Course Syllabus and Student Expectations, the student will complete the related checklist found in the Course Overview.
Students will complete each week’s reading and then take the quiz that is associated with the reading. The student may use the class text as an aid in taking these quizzes.
Short Papers (4)
In order to aid in the application of the reading, the student will complete four short papers. These papers will focus on a single brand the class will study over the term of the class.
Personal Brand Story
After studying the StoryBranding paradigm, students will create a 3 to 5 minute video that explains what they conceive their personal brand to be.
The Bible and Storybranding Paper
The Bible is full of stories, and these stories are not meant to merely pass along information. They are meant to connect at the heart and soul level. Students will select a story from the Bible that full connects to their heart and soul, and they will explain this connection using several of the principles of Storybranding.
The quiz will cover all the Learn material for the course. The quiz will be open book/open notes and contain 40 multiple-choice questions and 1 essay question. The time limit for the quiz will be 1 hour and 30 minutes.
Introduction (Module 1: Week 1)
About That Paper (Module 2: Week 2)
Submit your thread by 11:59 p.m. (ET) on Thursday of the assigned Module: Week, and submit two replies by Sunday at 11:59 p.m. (ET) of the same Module: Week.