MS in Marketing | Social Media Management | Liberty University Online

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Credit Hours

100% online, 8-week courses

Transfer in up to 50% of the degree total

Next Start Dates: January 19, 2026 | February 16, 2026 | March 23, 2026

Bring Your Business and Customers Together with a Master’s in Marketing – Social Media Management

With over 2.4 billion active users worldwide every month on Facebook alone, social media is leading the way in today’s digital age.* A company that doesn’t have a solid social media marketing plan is missing out on a huge audience. Conferring Liberty University’s Master of Science (MS) in Marketing – Social Media Management can help you gain a broad skill set for engaging customers and building a stronger customer relationship.

Explore how to meet your customers on a platform that speaks to them. Through this degree in digital marketing, you can learn about planning social media campaigns with a unified marketing focus. Communication strategies in social media, along with marketing knowledge, will provide you with the skills needed to reach your audience through social networks.

*Dustin Stout, at Social Media Statistics 2020: Top Networks By the Numbers (viewed online Nov. 27, 2024). Cited projections may not reflect local and/or short-term conditions and do not guarantee actual future growth.

Backed by a brick-and-mortar campus ranked as Niche.com’s #2 Best College Campus in America for 2026

Private Nonprofit University
600+ Online Degrees
No Standardized Testing for Admission
Transfer in up to 75% of an Undergrad Degree
Transfer in up to 50% of a Grad/Doctoral Degree

Top 10 Reasons to Choose Liberty

Why Choose Liberty’s Master of Science in Marketing – Social Media Management Degree Program?

Choosing where to pursue your master’s degree is an important decision, and it’s more than simply selecting a school and a program. You want a program that will allow you to be confident and qualified upon graduation. We have designed our MS in Marketing – Social Media Management to prepare you with the top skills needed in this field, such as product management, strategic planning, and customer relationship management.

Furthermore, Liberty University is accredited by the Southern Association of Colleges and Schools Commission on Colleges (SACSCOC). This accreditation is well-known and respected. So you can be confident that your curriculum will be challenging and rewarding – in your personal and your professional life.

As a pioneer in distance learning since 1985 and a Christian university recognized for its academic quality, affordability, and accessibility, Liberty combines academic excellence with a biblical worldview. And since we know you have a family, job, and obligations to your church and community, our master’s in marketing – social media management is offered in a flexible, 100% online, 8-week course format.

What Will You Study in Our Master’s in Marketing – Social Media Management Online Degree?

With a master’s in marketing, you can develop a working knowledge of the analytical and decision-making processes involved in formulating, implementing, and controlling a strategic marketing program for a product market entry. Our social media management program combines the 3 key areas of business, marketing, and communications, which are fundamental in being an effective social media manager.

You will gain a solid foundation of the theory, design, and application of promotion techniques as well. Courses offered in this program can provide you with a knowledge of consumer decision-making and the concepts and theories that are used to evaluate and predict consumer behavior and relevant outcomes. You will also take courses that can give you an understanding of the ethical and legal issues that you might encounter in the marketing field.

Here are some of the things you’ll be able to do after successful completion of our program:

Build an integrated marketing communication campaign for the promotion of products and services
Build sustainable brands, develop brand equity, and plan out brand management strategies
Create and use disruptive video-intensive social- and mobile-integrated marketing strategies
Use social media platforms to build a competitive advantage involving extensive integration and application of social media technologies

Potential Career Opportunities

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Degree Completion Plan

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Tuition & Aid

At Liberty University, a private Christian education is less expensive than you think. Over the last 10 years, Liberty University’s Online Program has only raised its standard tuition costs by less than 5% – and most of our online tuition rates rank in the top 35% for affordability for 2025 when compared to our leading online competitors.

Graduate Full Time	$580/Credit
Graduate Part Time	$645/Credit
Military Graduate	$290/Credit

These rates are reflective of academic year 2025-2026. Tuition rates may change annually. For the most current information, please visit our LU Tuition Cost page.

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Admission Information for the MS in Marketing – Social Media Management

Admission Requirements

Apply online or over the phone with an admissions counselor by calling (800) 424-9596.
- A non-refundable, non-transferable $50 application fee will be posted on the current application upon enrollment (waived for qualifying service members, veterans, and military spouses – documentation verifying military status is required).
Send official college transcripts (mailed as sealed, unopened copies or sent via a direct electronic transcript system). A regionally or nationally accredited bachelor’s degree with at least a 3.0 GPA is required for admission in good standing. Applicants who have earned a master’s degree or at least 12 graduate credits from an accredited institution will be assessed on the basis of the master’s-level degree work.
- Unofficial transcripts can be used for acceptance purposes with the submission of a Transcript Request Form.
Undergraduate business prerequisites – Students are required to have 27 hours (15 credit hours must be upper level) of undergraduate business coursework on their transcripts. If students do not meet the 27 hours of undergraduate business coursework, they may take the 3 credit hour BMAL 590 course to fulfill this requirement once they are admitted to the program. Students that meet the 27 hours of undergraduate courses in the following areas would not need to take BMAL 590:
- Management
- Organizational Behavior
- Quantitative Analysis (statistics)
- Operations Management
- Marketing
- Ethics
- Economics
- Accounting
Applicants whose native language is other than English must submit official scores for the Test of English as a Foreign Language (TOEFL) or an approved alternative assessment. For information on alternative assessments or TOEFL waivers, please call Admissions or view the official International Admissions policy.

Preliminary Acceptance

If you are sending in a preliminary transcript for acceptance, you must:

Be in your final term and planning to start your master’s degree after the last day of class for your bachelor’s degree.
Complete a Bachelor’s Self-Certification Form confirming your completion date. You may download the form from the Forms and Downloads page or contact an admissions counselor to submit the form on your behalf.
Submit an official/unofficial transcript to confirm that you are in your final term. The preliminary transcript must show a minimum of 105 completed credit hours.
If you are a current Liberty University student completing your undergraduate degree, you will need to submit a Degree/Certificate Completion Application.
Send in an additional, final official transcript with a conferral date on it by the end of your first semester of enrollment in the new master’s degree.

Undergraduate Enrollment in Graduate Courses Policy

Transcript Policies

Unofficial College Transcript Policy

Unofficial transcripts combined with a Transcript Request Form can be used for admission. Official transcripts are required within 60 days of the admissions decision or before non-attendance drops for the first set of matriculated classes, whichever comes first, and will prevent enrollment into future terms until all official transcripts have been received.

Before sending unofficial college transcripts, please make sure they include the following:

Your previous school’s name or logo printed on the document
Cumulative GPA
A list of completed courses and earned credit broken down by semester
Degree and date conferred (if applicable)

Official College Transcript Policy

An acceptable official college transcript is one that has been issued directly from the institution and is in a sealed envelope. If you have one in your possession, it must meet the same requirements. If your previous institution offers electronic official transcript processing, they can send the document directly to luoverify@liberty.edu.

If the student uses unofficial transcripts with a Transcript Request Form to gain acceptance, all official transcripts must be received within 60 days of the admissions decision or before non-attendance drops for the first set of matriculated classes, whichever comes first. Failure to send all official transcripts within the 60-day period will prevent enrollment into future terms until all official transcripts have been received.

Admissions Office Contact Information

Submit your application online or over the phone.

Start Online Application

Apply by phone: (800) 424-9595

Liberty University is dedicated to providing world-class educational experiences to military students across the globe.

Who May Qualify?

Active Duty
Reserve/National Guard
Veterans/Retirees
Spouses of Service Members and Veterans/Retirees
Current Department of Defense Employees

Available Benefits:

Tuition discounts – $290 per credit hour for graduate courses
Additional discount for veterans who serve in a civilian capacity as a First Responder*
8-week courses, 8 different start dates each year, and no set login times (may exclude certain courses such as practicums, internships, or field experiences)

*Not applicable to certificates.

These rates are reflective of academic year 2025-2026. Tuition rates may change annually. For the most current information, please visit our LU Tuition Cost page.

View Military Benefits

Frequently Asked Questions for an Online Social Media Management Degree

What is social media management?

A social media manager helps a brand or business improve its social media presence in order to connect with consumers and build an online reputation. Responsibilities for this high-level position include leading social media marketing campaigns and creating content to post on various social media platforms. A social media manager may also develop marketing strategies, serve as an online customer service representative, analyze consumer behavior, and conduct marketing research.

Social media managers need to be creative and possess skills in writing, analysis, leadership, design, and digital media use. And with Liberty’s online media management master’s degree, you can gain the tools you need to take the next step in your career and become a leader in the field of social media and communications.

What experience can I walk away with after studying for a Master’s in Marketing- Social Media Management?

Are you ready to change your future?

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App Fee Waived This Week*

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*Some restrictions may occur for this promotion to apply. This promotion also excludes active faculty and staff, military, non-degree-seeking, DGIA, Continuing Education, WSB, and certificate students.

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MS in Marketing – Social Media Management Help Brands with Their Social Presence

Bring Your Business and Customers Together with a Master’s in Marketing – Social Media Management

What Sets Us Apart?

Why Choose Liberty’s Master of Science in Marketing – Social Media Management Degree Program?

What Will You Study in Our Master’s in Marketing – Social Media Management Online Degree?

Potential Career Opportunities

Featured Courses

Degree Information

Not sure what to choose?

Tuition & Aid

Financial Aid & Scholarships

Admission Information for the MS in Marketing – Social Media Management

Admission Requirements

Preliminary Acceptance

Undergraduate Enrollment in Graduate Courses Policy

Transcript Policies

Admissions Office Contact Information

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Frequently Asked Questions for an Online Social Media Management Degree

What is social media management?

What experience can I walk away with after studying for a Master’s in Marketing- Social Media Management?

Are you ready to change your future?

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