Bachelor of Science in Business Administration – Marketing
Through Liberty University’s Bachelor of Science in Business Administration - Marketing program you will master skills in advertising, market research, marketing and consumer behavior. You will develop skills critical to understand the needs and preferences of consumers and develop product offerings that meet their needs. You will learn business skills pertinent to the fields of general business, accounting, finance and marketing in both the domestic and international marketplace. Courses will prepare you to serve effectively as a business expert in the modern business world, integrating faith with learning in a professional atmosphere.
The Bachelor of Science in Business Administration serves as an excellent stepping stone toward earning either a Master of Business Administration or a Master of Arts in Leadership and Management, both of which are also offered through Liberty University Online.
What’s your minor?
Expand your degree options by choosing a Minor from the Bachelor's Degree Programs web page.
$325 per credit hour (based on full-time enrollment)
120 total hours
30 hours must be taken through Liberty
50 percent (24 hours) of major must be taken through Liberty
30 hours of upper-level courses are required as part of the 120 hours
Potential Career Fields
Want to learn more?
Visit the School of Business
Download Degree Completion Plan