Bachelor of Science in Business Administration - Marketing

Bachelor of Science in Business Administration – Marketing

Through Liberty University’s Bachelor of Science in Business Administration - Marketing program you will master skills in advertising, market research, marketing and consumer behavior. You will develop skills critical to understand the needs and preferences of consumers and develop product offerings that meet their needs. You will learn business skills pertinent to the fields of general business, accounting, finance and marketing in both the domestic and international marketplace. Courses will prepare you to serve effectively as a business expert in the modern business world, integrating faith with learning in a professional atmosphere.

The Bachelor of Science in Business Administration serves as an excellent stepping stone toward earning either a Master of Business Administration or a Master of Arts in Leadership and Management, both of which are also offered through Liberty University Online.

What’s your minor?

Expand your degree options by choosing a Minor from the Bachelor's Degree Programs web page.


Quick Facts

2013-2014 Tuition

  • $340 per credit hour (based on full-time enrollment)

Credit Hours

  • 120 total hours
  • 30 hours must be taken through Liberty
  • 50 percent (24 hours) of major must be taken through Liberty
  • 30 hours of upper-level courses are required as part of the 120 hours

Potential Career Fields

  • Market Researcher
  • Product Manager
  • Marketing Manager
  • Sales
  • Promotion
  • Brand Manager
  • Account Executive
  • Merchandiser
  • Store Manager

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