Capture Your Company’s Best Side with an Online Master’s Degree in Digital Content
In today’s fast-paced, tech-saturated world, companies face an enormous challenge — finding ways to stand out to consumers whose brains are constantly being bombarded with information. How can an organization’s voice be heard when it must compete with thousands of other businesses for consumers’ attention? The answer: online video content.
The average person’s attention span is limited, so to reach consumers, companies must use techniques that are gripping, impactful, and to the point. Video content is all of these and so much more. A well-made video can engage viewers with its visual appeal, interesting story, and thought-provoking call to action.
With Liberty University’s online M.A. in Digital Content, you’ll learn how to craft powerful messages through video promotions and marketing. In addition, you can be equipped for in-demand jobs that let you exercise your creativity in the world of visual communications.
Why Choose Our Master’s in Digital Content Design Online Graduate Program?
Our professors use innovative teaching methods to give you a quality education that prepares you for the job market. Drawing on years of real-world experience in the communications field, our faculty can provide first-hand training in the areas of promotion, video, and media design.
Companies need people who are skilled at creating video content that engages audiences and achieves specific business goals. With our master’s in video content, you can gain an edge over your competition and stand out to employers. In addition, you’ll acquire a diverse skill set that can help you land a job working in digital promotions for many different businesses, agencies, and nonprofits.
At Liberty, we want to help you follow God’s calling on your life. That’s why our professors won’t just teach you on-the-job skills—they’ll also help you learn how to live out your faith in the workplace. And with our master’s in digital content, you’ll complete all of your classes online. That way, you can earn your degree without putting your life on hold. You can pursue your academic and career goals while still focusing on your family, job, and home life.
The field of visual communications is growing at a rapid pace, and professionals who have a video master’s degree are in high demand across many industries. At Liberty, you can improve your communications skills and prepare to enter the business world as a leader in innovation and promotional techniques. Join us and learn how to help your company reach more consumers, increase its publicity, and enhance its reputation.
What Will You Learn in Our Master’s in Digital Content Design Program?
In this master’s degree, you’ll study the theories that are behind successful promotional campaigns. In addition, you’ll learn how to use these theories to achieve tangible results that will help your business reach its target audience. Your courses will also give you the chance to analyze and create visual promotional pieces using techniques for video storytelling, social media, and mobile platforms.
Furthermore, your classes will incorporate hands-on projects that can prepare you for the real world of video marketing. These opportunities will challenge your creativity and problem-solving abilities and help you build a portfolio that can highlight your skills and get you noticed by employers. In addition, the interactive design of your courses will help maximize your knowledge and potential.
Throughout this program, you’ll explore why social videos are such a key part of digital marketing campaigns. Using this fundamental knowledge, you’ll learn how to develop types of content that appeal to viewers, as well as how to incorporate videos into commercials, social media, web promotions, and more.
After completing this online master’s degree, you will be able to:
- Formulate and apply a working knowledge of promotion and video content tools.
- Tell an organization’s story on a variety of digital platforms.
- Collaborate with your production team to create targeted messages that will reach your intended audience.
- Understand how to form a compelling story and use this knowledge to develop content that engages, informs, and persuades people who watch your videos.
- Increase your chances of finding employment and advancing your career.
Digital Content Featured Courses
- COMS 560 – Communication and Conflict
- STCO 532 – Media Technologies and Communication Strategies
- STCO 533 – Video, Social and Mobile Promotion
- STCO 622 – Strategic Organizational Communication
Master’s in Digital Content Program Highlights
- We are recognized by multiple institutions for our academic quality, affordability, and accessibility. Our commitment to excellence also helped us rank among Niche.com’s top 3 online schools in America. Earning your online M.A. in Digital Content degree from a nonprofit university with this kind of recognition can help set you apart from others in your field.
- Tuition for our M.A. in Digital Content degree has not increased in 7 years. While many other online colleges have raised tuition, Liberty has been able to keep costs low as a nonprofit university.
- Our program includes a flexible schedule that lets you earn your degree without putting your life on hold.
- Finish your master’s degree in promotion and video content in under 2 years.
- Become a Champion for Christ and learn how to incorporate biblical principles into your career.
Master’s in Digital Content Degree Information
- This program falls under the School of Communication and the Arts.
- Download and review the Degree Completion Plan for this program.
- View the Graduate Communication and the Arts Course Guides (login required).
Master’s in Promotion and Video Content Degree Online Military Benefits
Liberty University is dedicated to providing world-class educational experiences to military students across the globe. Whether you are a current service member, discharged or retired from service, or the spouse of a service member or veteran, we are here to support you every step of the journey.
As a thank-you for your dedication and service to our country, Liberty is honored to serve and support you in your pursuit of online education by offering the following benefits:
- Tuition discounts – $275 per credit hour for graduate courses
- Additional discount for veterans who serve in a civilian capacity as a First Responder (less than $625 per course)
- 8-week courses, 8 different start dates each year, and no set login times (may exclude certain courses such as practicums, internships, or field experiences)
What Can You Do with a Master’s in Digital Content?
- Church video manager
- Communications director
- Customer relations manager
- Employee relations manager
- Graphic designer
- Marketing director
- Recruitment coordinator
- Social media manager
- Vice president of customer satisfaction
Admission Requirements for Our Online M.A. in Digital Content
A regionally or nationally accredited bachelor’s degree with a 3.0 or above cumulative GPA is required for admission in good standing. Please visit our admission requirements page for more detailed admissions-related information.
All applicants must submit the following:
- Admission application
- Application fee*
- Official college transcripts
- Unofficial college transcripts may be accepted with a completed official transcript request form**
- Proof of English proficiency (for applicants whose native language is other than English)
*There is no upfront application fee; however, a deferred $50 application fee will be assessed during Financial Check-In. This fee is waived for qualifying service members, veterans, and military spouses – documentation verifying military status is required.
**An official transcript is needed within 60 days of acceptance or before non-attendance drops for the first set of matriculated classes, whichever comes first.