Master of Arts in Digital Content Shape Stories that Stand Out


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100% online, 8-week courses

Transfer in up to 50% of the degree total

In today’s fast-paced, tech-saturated world, companies face an enormous challenge — finding ways to stand out to consumers whose brains are constantly being bombarded with information. How can an organization’s voice be heard when it must compete with thousands of other businesses for consumers’ attention? The answer: online video content.

The average person’s attention span is limited, so to reach consumers, companies must use techniques that are gripping, impactful, and to the point. Video content is all of these and so much more. A well-made video can engage viewers with its visual appeal, interesting story, and thought-provoking call to action.

With Liberty University’s online Master of Arts (MA) in Digital Content, you’ll learn how to craft powerful messages through video promotions and marketing. In addition, you can be equipped for in-demand jobs that let you exercise your creativity in the world of visual communications.

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Ranked in the Top 10% of’s Best Online Schools in America

What Sets Us Apart?

  • Private Nonprofit University
  • 600+ Online Degrees
  • No Standardized Testing for Admission
  • Transfer in up to 75% of an Undergrad Degree
  • Transfer in up to 50% of a Grad/Doctoral Degree

Our professors use innovative teaching methods to give you a quality education that prepares you for the job market. Drawing on years of real-world experience in the communications field, our faculty can provide first-hand training in the areas of promotion, video, and media design.

Companies need people who are skilled at creating video content that engages audiences and achieves specific business goals. With our master’s in video content, you can gain an edge over your competition and stand out to employers. In addition, you’ll acquire a diverse skill set that can help you land a job working in digital promotions for many different businesses, agencies, and nonprofits.

At Liberty, we want to help you follow God’s calling on your life. That’s why our professors won’t just teach you on-the-job skills—they’ll also help you learn how to live out your faith in the workplace. And with our master’s in digital content, you’ll complete all of your classes online. That way, you can earn your degree without putting your life on hold. You can pursue your academic and career goals while still focusing on your family, job, and home life.

The field of visual communications is growing at a rapid pace, and professionals who have a video master’s degree are in high demand across many industries. At Liberty, you can improve your communications skills and prepare to enter the business world as a leader in innovation and promotional techniques. Join us and learn how to help your company reach more consumers, increase its publicity, and enhance its reputation.

In this master’s degree, you’ll study the theories that are behind successful promotional campaigns. In addition, you’ll learn how to use these theories to achieve tangible results that will help your business reach its target audience. Your courses will also give you the chance to analyze and create visual promotional pieces using techniques for video storytelling, social media, and mobile platforms.

Furthermore, your classes will incorporate hands-on projects that can prepare you for the real world of video marketing. These opportunities will challenge your creativity and problem-solving abilities and help you build a portfolio that can highlight your skills and get you noticed by employers. In addition, the interactive design of your courses will help maximize your knowledge and potential.

Throughout this program, you’ll explore why social videos are such a key part of digital marketing campaigns. Using this fundamental knowledge, you’ll learn how to develop types of content that appeal to viewers, as well as how to incorporate videos into commercials, social media, web promotions, and more.

Degree Completion Plan (PDF)

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Not sure what to choose?

Speak to one of our admissions specialists to help you choose the program that best fits your needs.

Your success is our success, which is why we are committed to providing quality academics at an affordable tuition rate. While other colleges are increasing their tuition, we have frozen tuition rates for the majority of our undergraduate, graduate, and doctoral programs for the past 9 years – and counting.

Graduate Full Time $565/Credit
Graduate Part Time $615/Credit
Military Graduate $275/Credit

Ready to Apply?

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Liberty University is dedicated to providing world-class educational experiences to military students across the globe.

Who May Qualify?

  • Active Duty
  • Reserve/National Guard
  • Veterans/Retirees
  • Spouses of Service Members and Veterans/Retirees
  • Current Department of Defense Employees

Available Benefits:

  • Tuition discounts – $275 per credit hour for graduate courses
  • Additional discount for veterans who service in a civilian capacity as a First Responder (less than $625 per course)*
  • 8-week courses, 8 different start dates each year, and no set login times (may exclude certain courses such as practicums, internships, or field experiences)

*Not applicable to certificates.