Video, Social & Mobile Promotion – STCO 533
CG • Section 8WK • 11/08/2019 to 04/16/2020 • Modified 12/12/2022
Course Description
This course explores the creation and use of disruptive video-intensive social and mobile integrated marketing strategies.
For information regarding prerequisites for this course, please refer to the Academic Course Catalog.
Rationale
The fastest-growing and most effective promotion strategies and techniques involve the use of video, social, and mobile devices and approaches. The student who understands the strategic importance of these areas and can implement these techniques, both separately and combined, is of greater value to all organizations that value growth.
Course Assignment
Textbook readings and lecture presentations
Course Requirements Checklist
After reading the Course Syllabus and Student Expectations, the student will complete the related checklist found in the Course Overview.
Discussion: Video Project – Welcome Video
In this graded assignment, students will introduce themselves to others in the course by posting a video through Kaltura and replying to at least two other classmates.
Discussion: Video Projects (3)
The student will create 3 Video Projects related to video-intensive social and mobile integrated marketing strategies.
Website Video
The student will create a short, 2:00-2:30 min. video which focuses on the topic of the student’s choosing (journalism, public relations, or promotion) to be used on a website.
Promotional Video
The student will create a short, 30-second video aimed at a commercial or promotional spot for an organization of the student’s choosing.
Instagram Story
The student will create a short, 7-15-second video "story" aimed at a profit or non-profit organization of the student’s choosing.
Discussions (2)
Discussions are collaborative learning experiences. Therefore, the student is required to create a thread in response to the provided prompt for each forum. Each thread must be at least 400 words and demonstrate course-related knowledge.
In addition to the thread, the student is required to reply to the threads of at least 2 classmates. Each reply must be at least 200 words. Threads and replies must be in current APA format.
Research Paper: Social Media and Christian Worldview Introduction Paper
You will write a 3-5-page paper which will analyze several organization or companies’ social media sites/pages (at least two for each organization), that you currently follow. If you don’t currently follow any, select two or three that you would like to research.
Research Paper: Social Media Content Analysis Paper
You will write a 6-8 page in-depth analysis of a social media site/blog choosing one of the organizations you have discussed in your Research Paper: Social Media and Christian Worldview Introduction Paper.
Module Quizzes (7)
Each Module Quiz will cover the Textbook material for the module in which it is assigned. Each quiz will be open-book/open-notes, contain multiple-choice and true/false questions, and have a 50-minute time limit.
Quiz: New Social Media
This Quiz will cover the Textbook material for Module 1: Week 1 – Module 8: Week 8. The exam will be open-book/open-notes, contain 45 multiple-choice and true/false questions, and have a 2-hour time limit.
