BS in Digital Design – Online Merchandising Degree Use Digital Design to Sale Products
120
Credit Hours
100% online,* 8-week courses
Transfer in up to 75% of the degree total
Use Your Creativity to Connect with Consumers by Earning Liberty’s Online BS in Digital Design – Digital Merchandising Degree
With the growing use of computers, smartphones, and tablets, companies today recognize the value of using digital content to promote goods and services. If you want to use your creative skills to help your company reach its sales goals, Liberty’s online Bachelor of Science (BS) in Digital Design – Digital Merchandising Design degree may be for you! Our bachelor’s degree in merchandising can help you gain a strong foundation in graphic design, digital drafting, marketing, and promotions.
Maybe you’re a digital design professional looking to strengthen your skills, or perhaps you’re hoping to enter this exciting field for the first time. You may even be looking to build a portfolio so you can highlight your best work and visually display your accomplishments for both job and graduate school applications. No matter what your goals are, our merchandising degree can help you learn how to develop digital platforms that effectively influence customer intent and optimize user experience.
Are you ready to use your passion for design to help organizations increase their online customer base? If so, partner with us. We can help provide the academic knowledge and hands-on training you need to connect with consumers of all ages and generate sales growth.
*Some exclusions apply. Please refer to our exclusions page for more information.
Why Choose Our Bachelor’s in Merchandising Degree Program?
At Liberty, we seek to Train Champions for Christ. In keeping with this mission, we’ve designed an online digital design degree that blends flexibility, affordability, and accessibility. The majority of our digital design and merchandising courses are available in a 100% online, 8-week format with no set login times. You’ll have the freedom to earn your degree on your schedule and easily access your course materials whenever you need them!
In addition to taking online classes, you will complete a practicum and an internship at an organization near you. That way, you can gain professional experience and hands-on training while still in school. Through this fieldwork, you’ll have the opportunity to apply your skills and knowledge in a real-world setting — allowing you to boost your résumé.
By choosing Liberty, you won’t have to sacrifice quality for flexibility. Liberty is regionally accredited by the Southern Association of Colleges and Schools Commission on Colleges (SACSCOC). You can pursue your online merchandising degree with confidence knowing that our programs have met rigorous academic standards and accreditation requirements. Partner with us and hone your skill set as you prepare to lead with integrity in your career!
What Will You Study in Our Digital Design and Merchandising Classes Online?
In this digital design and merchandising degree program, you’ll study important aspects of 2D and 3D design, art history, and graphic design. You’ll also examine the connection between art, culture, and technology so you can learn how to better address the design challenges of modern e-commerce. Ultimately, you can come to understand how art, design, and communication can be used to create meaningful narratives for a variety of audiences.
Within the digital merchandising design specialization, you can learn how to promote products and services using engaging digital content. By understanding who your customers are and what they want, you can improve user experience, boost conversion rates, and help your company reach its sales goals. Our online merchandising courses take a deep dive into typography, vector illustration, digital imaging, and digital drafting.
You will also explore how to:
- Design and implement merchandise promotions
- Develop market segmentation strategies and manage assortment planning for a retail business
- Evaluate aesthetics and create promotional artifacts
- Manage factors such as pricing, cost analysis, profitability, and customer buying behaviors
- Use marketing strategies to boost a company’s success and create satisfied customers
Lastly, you will put your skills to the test by completing a practicum and an internship. These opportunities can help you apply what you’ve learned to solve practical problems. You’ll gain valuable experience that could help you stand out to future employers by allowing you to hone industry-specific skills. We also offer a course in professional practices that can help you present your work and go through the job interview process as an artist — thus facilitating your move from the classroom to the workforce.
Potential Career Opportunities
- Digital advertising growth strategist
- Digital interface designer
- Digital merchandising specialist
- Director of e-commerce
- E-commerce site merchandiser
- Web developer
Featured Courses
- BUSI 330 – Principles of Marketing
- FACS 243 – Digital Drafting I
- FACS 304 – Promotions and Aesthetics*
- FACS 353 – Retail Merchandising
*Course guide coming soon
Degree Information
- This program falls under the School of Communication and the Arts.
- View the Undergraduate Communication and the Arts Course Guides (login required).
- You will receive hands-on training through a 90-hour practicum and a 180-hour internship.
Degree Completion Plan
Not sure what to choose?
Speak to one of our admissions specialists to help you choose the program that best fits your needs.
Tuition & Aid
Your success is our success, which is why we are committed to providing quality academics at an affordable tuition rate. While other colleges are increasing their tuition, we have frozen tuition rates for the majority of our undergraduate, graduate, and doctoral programs for the past 9 years – and counting.
To continue our mission of providing affordable education, electronic textbooks are provided for all undergraduate courses at no cost to you. As a full-time student, this could save you an estimated $800-2,000 per year on textbooks!
Undergraduate Full Time | $390/Credit |
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Undergraduate Part Time | $455/Credit |
Military Undergraduate | $250/Credit |
All Tuition & Fees
Financial Aid & Scholarships
Admission Information for Liberty’s Online Digital Design Degree
Admission Requirements
- Apply online or over the phone with an admissions counselor by calling (800) 424-9595.
- A non-refundable, non-transferable $50 application fee will be posted on the current application upon enrollment (waived for qualifying service members, veterans, and military spouses – documentation verifying military status is required).
- Send official high school transcripts or official GED test scores.*
- Students may be allowed to enroll in up to 12 credit hours with Liberty with the submission of our High School Self-Certification Form (login required – you will first need to claim your Liberty Account).
- Send official college transcripts (mailed as sealed, unopened copies or sent via a direct electronic transcript system).
- Unofficial transcripts can be used for acceptance purposes with the submission of a Transcript Request Form.
- Applicants whose native language is other than English must submit official scores for the Test of English as a Foreign Language (TOEFL) or an approved alternative assessment. For information on alternative assessments or TOEFL waivers, please call Admissions or view the official International Admissions policy.
*Official high school transcript requirement may be waived with college transcripts from an accredited college/university showing at least 12 earned credit hours with an acceptable GPA.
Note: A 2.0 or above cumulative GPA is required for admission in good standing.
Transcript Policies
High School Transcript Policy
Applicants may submit a High School Self-Certification Form in lieu of a final official high school transcript in order to enroll in up to 12 credit hours at Liberty University.
- Applicants may submit a college transcript showing 12 or more credits from an accredited institution and a High School Self-Certification Form in lieu of high school transcripts.
Students must submit official high school transcripts, or official college transcripts showing at least 12 credit hours earned with an acceptable grade point average (GPA) from an accredited institution, in order to register for additional courses.
The official high school transcript, GED requirement, and High School Self-Certification Form can be waived if the applicant has earned an associate degree or higher.
Final transcripts must reflect all coursework and final grades received for grades 9-12, a graduation date, and an overall GPA. (Mailed transcripts must be in a sealed and unopened envelope.)
Unofficial College Transcript Policy
Unofficial transcripts combined with a Transcript Request Form can be used for admission. Official transcripts are required within 60 days of the admissions decision or before non-attendance drops for the first set of matriculated classes, whichever comes first, and will prevent enrollment into future terms until all official transcripts have been received.
Before sending unofficial college transcripts, please make sure they include the following:
- Your previous school’s name or logo printed on the document
- Cumulative GPA
- A list of completed courses and earned credit broken down by semester
- Degree and date conferred (if applicable)
Official College Transcript Policy
An acceptable official college transcript is one that has been issued directly from the institution and is in a sealed envelope. If you have one in your possession, it must meet the same requirements. If your previous institution offers electronic official transcript processing, they can send the document directly to luoverify@liberty.edu.
If the student uses unofficial transcripts with a Transcript Request Form to gain acceptance, all official transcripts must be received within 60 days of the admissions decision or before non-attendance drops for the first set of matriculated classes, whichever comes first. Failure to send all official transcripts within the 60-day period will prevent enrollment into future terms until all official transcripts have been received.
Military Transfers
If you have military-only transfer credits (completed basic training and enlistment), you must request an official military transcript. Please go to the Military Transfer Credit webpage to request your military transcript.
International Applicants
If you are an international applicant, you may be required to have your international transcripts reviewed. Information regarding the transcript evaluation process for international students can be found by visiting NACES.
Applicants whose native language is other than English must submit official scores for the Test of English as a Foreign Language (TOEFL) or an approved alternative assessment. For information on alternative assessments or TOEFL waivers, please call Admissions or view the official International Admissions policy.
Admissions Office Contact Information
Liberty University Online Admissions Verification
1971 University Blvd.
Lynchburg, VA 24515
Ready to Apply?
Submit your application online or over the phone.
Military
Liberty University is dedicated to providing world-class educational experiences to military students across the globe.
Who May Qualify?
- Active Duty
- Reserve/National Guard
- Veterans/Retirees
- Spouses of Service Members and Veterans/Retirees
- Current Department of Defense Employees
Available Benefits:
- Tuition discounts – $250 per credit hour for undergraduate courses
- Additional discount for veterans who service in a civilian capacity as a First Responder (less than $565 per course)*
- 8-week courses, 8 different start dates each year, and no set login times (may exclude certain courses such as practicums, internships, or field experiences)
- Potential college credit for military training
*Not applicable to certificates.
Inner Navigation
- Overview
- What Sets Us Apart?
- Why Choose Liberty?
- What Will You Study?
- Tuition & Aid
- Admission Information
- Military
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