BS in Digital Design – Online Merchandising Degree Use Digital Design to Sale Products


Credit Hours

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100% online,* 8-week courses

Transfer in up to 75% of the degree total

With the growing use of computers, smartphones, and tablets, companies today recognize the value of using digital content to promote goods and services. If you want to use your creative skills to help your company reach its sales goals, Liberty’s online Bachelor of Science (BS) in Digital Design – Digital Merchandising Design degree may be for you! Our bachelor’s degree in merchandising can help you gain a strong foundation in graphic design, digital drafting, marketing, and promotions.

Maybe you’re a digital design professional looking to strengthen your skills, or perhaps you’re hoping to enter this exciting field for the first time. You may even be looking to build a portfolio so you can highlight your best work and visually display your accomplishments for both job and graduate school applications. No matter what your goals are, our merchandising degree can help you learn how to develop digital platforms that effectively influence customer intent and optimize user experience.

Are you ready to use your passion for design to help organizations increase their online customer base? If so, partner with us. We can help provide the academic knowledge and hands-on training you need to connect with consumers of all ages and generate sales growth.

*Some exclusions apply. Please refer to our exclusions page for more information.

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Ranked in the Top 10% of’s Best Online Schools in America

What Sets Us Apart?

  • Private Nonprofit University
  • 600+ Online Degrees
  • No Standardized Testing for Admission
  • Transfer in up to 75% of an Undergrad Degree
  • Transfer in up to 50% of a Grad/Doctoral Degree

At Liberty, we seek to Train Champions for Christ. In keeping with this mission, we’ve designed an online digital design degree that blends flexibility, affordability, and accessibility. The majority of our digital design and merchandising courses are available in a 100% online, 8-week format with no set login times. You’ll have the freedom to earn your degree on your schedule and easily access your course materials whenever you need them!

In addition to taking online classes, you will complete a practicum and an internship at an organization near you. That way, you can gain professional experience and hands-on training while still in school. Through this fieldwork, you’ll have the opportunity to apply your skills and knowledge in a real-world setting — allowing you to boost your résumé.

By choosing Liberty, you won’t have to sacrifice quality for flexibility. Liberty is regionally accredited by the Southern Association of Colleges and Schools Commission on Colleges (SACSCOC). You can pursue your online merchandising degree with confidence knowing that our programs have met rigorous academic standards and accreditation requirements. Partner with us and hone your skill set as you prepare to lead with integrity in your career!

In this digital design and merchandising degree program, you’ll study important aspects of 2D and 3D design, art history, and graphic design. You’ll also examine the connection between art, culture, and technology so you can learn how to better address the design challenges of modern e-commerce. Ultimately, you can come to understand how art, design, and communication can be used to create meaningful narratives for a variety of audiences.

Within the digital merchandising design specialization, you can learn how to promote products and services using engaging digital content. By understanding who your customers are and what they want, you can improve user experience, boost conversion rates, and help your company reach its sales goals. Our online merchandising courses take a deep dive into typography, vector illustration, digital imaging, and digital drafting.

You will also explore how to:

  • Design and implement merchandise promotions
  • Develop market segmentation strategies and manage assortment planning for a retail business
  • Evaluate aesthetics and create promotional artifacts
  • Manage factors such as pricing, cost analysis, profitability, and customer buying behaviors
  • Use marketing strategies to boost a company’s success and create satisfied customers

Lastly, you will put your skills to the test by completing a practicum and an internship. These opportunities can help you apply what you’ve learned to solve practical problems. You’ll gain valuable experience that could help you stand out to future employers by allowing you to hone industry-specific skills. We also offer a course in professional practices that can help you present your work and go through the job interview process as an artist — thus facilitating your move from the classroom to the workforce.

Degree Completion Plan (PDF)

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Not sure what to choose?

Speak to one of our admissions specialists to help you choose the program that best fits your needs.

Your success is our success, which is why we are committed to providing quality academics at an affordable tuition rate. While other colleges are increasing their tuition, we have frozen tuition rates for the majority of our undergraduate, graduate, and doctoral programs for the past 9 years – and counting.

To continue our mission of providing affordable education, electronic textbooks are provided for all undergraduate courses at no cost to you. As a full-time student, this could save you an estimated $800-2,000 per year on textbooks!

Undergraduate Full Time $390/Credit
Undergraduate Part Time $455/Credit
Military Undergraduate $250/Credit

All Tuition & Fees

Ready to Apply?

Submit your application online or over the phone.


Liberty University is dedicated to providing world-class educational experiences to military students across the globe.

Who May Qualify?

  • Active Duty
  • Reserve/National Guard
  • Veterans/Retirees
  • Spouses of Service Members and Veterans/Retirees
  • Current Department of Defense Employees

Available Benefits:

  • Tuition discounts – $250 per credit hour for undergraduate courses
  • Additional discount for veterans who service in a civilian capacity as a First Responder (less than $565 per course)*
  • 8-week courses, 8 different start dates each year, and no set login times (may exclude certain courses such as practicums, internships, or field experiences)
  • Potential college credit for military training

*Not applicable to certificates.