Study of retail merchandising concepts essential for buyers and managers within the creative industries. Emphasis is placed on buying procedures, assortment planning, inventory control, price, and profit analysis.
To equip the individual in entry-level management positions with sound merchandising theory and the ability to translate that theory into the profit factors that govern the day-to-day operations of any retail store
Measurable Learning Outcomes
Upon successful completion of the course students will be able to:
- Manage assortment planning for a retail business
- Develop market segmentation strategies
- Design and implement merchandise promotions
- Understand pricing, cost analysis, and profitability
- Understand customer buying behaviors and
- Recognize how the retailing world operates to facilitate strategic decisions on a smaller scale.
Course Requirements Checklist
After reading the Course Syllabus and Student Expectations, complete the Course Requirements Checklist found in Course Overview.
Read & Interact Assignments (16)
Students will follow readings and answer questions to complete each Read & Interact assignment. (MLOs: A, B, C, D, E, F)
Quizzes: Presentations and Retailing Management (8)
Weekly quizzes are designed to reinforce the information from presentations and readings from Retailing Management (MLOs: A, B, C, D, E, F).
Quizzes: Entwhistle (8)
Essay quizzes covering assigned readings from The Aesthetic Economy of Fashion : Markets and Value in Clothing and Modelling (MLOs: B, C, E, F).
Simulation Assignments (5)
The Simulations Assignments will put you in charge of making merchandising decisions for a computer-generated company. You will compete against computer generated companies for market share, product satisfaction, and sales. Each simulation has a unique set of goals focusing on a specific merchandising topic. The simulations build on each other so completing them in order is essential to success. (MLOs: A, B, C, D, F).
Written Reflection Assignments (5)
Completion of the written reflection will enable you to practice communicating the how, the what, and the why of your decisions in the Simulation Assignments (MLOs: A, B, C, D, F).
Merchandising Connections Assignments (2)
Taking the time to observe theories being discussed in the retail environment will help you understand the concepts and apply them in your future careers. (MLOs: C, E, F)
Quiz: Final Exam
Comprehensive final quiz will the cover all presentations and readings from Retailing management.
Quiz: FACS 353 Survey
This gives the student an opportunity to provide feedback regarding the course.