Bachelor’s in Advertising – Creative Degree Turn Creative Ideas into Strategic Advertising Campaigns
120
Credit Hours
100% online, 8-week courses
Transfer in up to 75% of the degree total
Next Start Dates: September 21, 2026 | October 26, 2026 | January 18, 2027
Shape Brand Stories with Creativity and Strategy by Earning a Creative Advertising Degree
In an era where digital noise is constant, brands need compelling voices to cut through the clutter and connect with audiences. If you have a passion for visual storytelling, our Bachelor of Science (BS) in Advertising – Creative can help provide the foundation you need to prepare for this exciting field. Through our curriculum, you can study how to bridge the gap between artistic vision and market-driven results. This preparation can help you navigate the complexities of modern media environments.
The advertising industry needs professionals who are both creative and analytical. This degree covers the intersection of design, consumer psychology, and strategic communication. By focusing on the practical application of advertising principles, you can develop the skills and knowledge to pursue roles in agencies, corporate marketing departments, and entrepreneurial ventures.
Our program emphasizes the development of key competencies, including the use of digital technology, data analysis, and persuasive content creation. You will engage with coursework designed to sharpen your ability to solve real-world communication challenges. Whether you aspire to be an art director or a creative lead, a creative advertising degree can help equip you with the tools to make a lasting impact.
For students enrolling today, who are placed on the current academic year’s degree completion plan, the officially conferred degree name will be Bachelor of Science (BS) in Advertising – Creative. Degree details, including name, may be subject to change between academic terms.
Backed by a brick-and-mortar campus ranked as Niche.com’s #2 Best College Campus in America for 2026
What Sets Us Apart?
- Private Nonprofit University
- 600+ Online Degrees
- No Standardized Testing for Admission
- Transfer in up to 75% of an Undergrad Degree
- Transfer in up to 50% of a Grad/Doctoral Degree
Why Choose a Creative Advertising Program?
At Liberty, we’re committed to providing you with a high-quality education that offers the following benefits:
- Flexibility | Choosing Liberty for your advertising degree can give you the freedom to pursue your education without putting your other responsibilities on hold. Available 100% online, this program allows you to complete your coursework from anywhere with internet access. This format can help you balance your studies with work, family, and other commitments as you progress through your degree.
- Expert Professors | Our courses are taught by faculty with top-notch credentials and years of professional experience. Their industry knowledge can provide important context as you study foundational aspects of advertising. With their guidance, you can explore how advertising professionals develop messages that connect brands with audiences.
- Support Services | Liberty University offers access to services such as an Online Writing Center, an extensive online library, and Career Services. These resources can provide valuable support as you complete assignments, explore potential career opportunities, and prepare for the future.
- Academic Excellence | Liberty University is accredited by the Southern Association of Colleges and Schools Commission on Colleges (SACSCOC). This means you can pursue your degree at a university that has met rigorous standards for educational quality.
- Ethics | As you pursue your advertising degree, your studies will emphasize integrity and ethical decision-making. In addition to exploring how creative ideas can influence audiences and shape brand communication, you’ll consider how advertising strategies can be developed and applied in an honest, responsible manner.
What Will You Study in a Creative Advertising Bachelor’s Degree?
Great advertising takes more than a creative idea. You also need to understand your audience, build a strategy, and know how to turn that strategy into a compelling message. In Liberty’s core advertising courses, you can explore consumer behavior, research and planning, persuasive storytelling, and campaign development. You’ll also study digital, social, and mobile communication as well as public relations and promotional strategies. Along the way, you can consider the ethical and social responsibilities that come with influencing audiences through advertising.
Within the creative specialization, you can take a closer look at how visual design helps bring an advertising concept to life. Your studies will cover 2D design, typography, vector graphics, and graphic design. As you explore these topics, you can see how imagery, type, layout, and other design choices work together to create a visual identity. You can also study technologies used in digital promotion, allowing you to connect your creative ideas with tools used in the field.
You’ll have opportunities to pull these different areas together through portfolio development. Rather than focusing on just 1 creative skill in isolation, you can draw from advertising strategy, storytelling, campaign development, and visual design as you develop your work. Your portfolio can play an important role in showcasing the range of creative and strategic skills you’ve gained throughout the program.
Potential Career Opportunities
- Advertising copywriter
- Art director
- Brand designer
- Content creator
- Content strategist
- Creative director
- Digital designer
- Graphic designer
- Multimedia designer
- Social media content specialist
- Visual designer
- Web designer
Featured Courses
Course Format
We offer both 8-week and full-semester sub-terms each semester. While many online courses can be taken in the 8-week format, some programs require courses that must be taken in the full-semester term. Some courses may require additional approvals or information prior to registration.
In addition to these formats, some courses may be required to be taken in intensive or alternative formats, which may include scheduled meeting times, travel to campus, or required login sessions.
You can view specific sub-term offerings and requirements in the Course Registration Tool.
Degree Information
- This program falls under the School of Communication and the Arts.
- View the Undergraduate Communication and the Arts Course Guides (login required).
Degree Completion Plan
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Tuition & Aid
At Liberty University, a private Christian education is less expensive than you think. Many of our online tuition rates rank in the top 35% for affordability for 2026 when compared to our leading online competitors.
To continue our mission of providing affordable education, electronic textbooks are provided for all undergraduate courses at no additional cost to you. As a full-time student, this could save you an estimated $800-2,000 per year on textbooks!
| Undergraduate Full Time | $410/Credit |
|---|---|
| Undergraduate Part Time | $475/Credit |
| Military Undergraduate | $250/Credit |
These rates are reflective of academic year 2026-2027. Tuition rates may change annually. For the most current information, please visit our LU Tuition Cost page.
All Tuition & Fees
Financial Aid & Scholarships
Admission Information for Our BS in Advertising – Creative Degree
Admission Requirements
- Apply online or over the phone with an admissions counselor by calling (800) 424-9595.
- A non-refundable, non-transferable $50 application fee will be posted on the current application upon enrollment (waived for qualifying service members, veterans, and military spouses – documentation verifying military status is required).
- Send official high school transcripts or official GED test scores.*
- Students may be allowed to enroll in up to 12 credit hours with Liberty with the submission of our High School Self-Certification Form (login required – you will first need to claim your Liberty Account).
- Send official college transcripts (mailed as sealed, unopened copies or sent via a direct electronic transcript system).
- Unofficial transcripts can be used for acceptance purposes with the submission of a Transcript Request Form.
- Applicants whose native language is other than English must submit official scores for the Test of English as a Foreign Language (TOEFL) or an approved alternative assessment. For information on alternative assessments or TOEFL waivers, please call Admissions or view the official International Admissions policy.
*Official high school transcript requirement may be waived with college transcripts from an accredited college/university showing at least 12 earned credit hours with an acceptable GPA.
Note: A 2.0 or above cumulative GPA is required for admission in good standing.
Transcript Policies
High School Transcript Policy
Applicants may submit a High School Self-Certification Form in lieu of a final official high school transcript in order to enroll in up to 12 credit hours at Liberty University.
- Applicants may submit a college transcript showing 12 or more credits from an accredited institution and a High School Self-Certification Form in lieu of high school transcripts.
Students must submit official high school transcripts, or official college transcripts showing at least 12 credit hours earned with an acceptable grade point average (GPA) from an accredited institution, in order to register for additional courses.
The official high school transcript, GED requirement, and High School Self-Certification Form can be waived if the applicant has earned an associate degree or higher.
Final transcripts must reflect all coursework and final grades received for grades 9-12, a graduation date, and an overall GPA. (Mailed transcripts must be in a sealed and unopened envelope.)
Unofficial College Transcript Policy
Unofficial transcripts combined with a Transcript Request Form can be used for admission. Official transcripts are required within 60 days of the admissions decision or before non-attendance drops for the first set of matriculated classes, whichever comes first, and will prevent enrollment into future terms until all official transcripts have been received.
Before sending unofficial college transcripts, please make sure they include the following:
- Your previous school’s name or logo printed on the document
- Cumulative GPA
- A list of completed courses and earned credit broken down by semester
- Degree and date conferred (if applicable)
Official College Transcript Policy
An acceptable official college transcript is one that has been issued directly from the institution and is in a sealed envelope. If you have one in your possession, it must meet the same requirements. If your previous institution offers electronic official transcript processing, they can send the document directly to luoverify@liberty.edu.
If the student uses unofficial transcripts with a Transcript Request Form to gain acceptance, all official transcripts must be received within 60 days of the admissions decision or before non-attendance drops for the first set of matriculated classes, whichever comes first. Failure to send all official transcripts within the 60-day period will prevent enrollment into future terms until all official transcripts have been received.
Military Transfers
If you have military-only transfer credits (completed basic training and enlistment), you must request an official military transcript. Please go to the Military Transfer Credit webpage to request your military transcript.
International Applicants
If you are an international applicant, you may be required to have your international transcripts reviewed. Information regarding the transcript evaluation process for international students can be found by visiting NACES.
Applicants whose native language is other than English must submit official scores for the Test of English as a Foreign Language (TOEFL) or an approved alternative assessment. For information on alternative assessments or TOEFL waivers, please call Admissions or view the official International Admissions policy.
Admissions Office Contact Information
Liberty University Online Admissions Verification
1971 University Blvd.
Lynchburg, VA 24515
Ready to Apply?
Submit your application online or over the phone.
Military
Liberty University is dedicated to providing world-class educational experiences to military students across the globe.
Who May Qualify?
- Active Duty
- Reserve/National Guard
- Veterans/Retirees
- Spouses of Service Members and Veterans/Retirees
- Current Department of Defense Employees
Available Benefits:
- Tuition discounts – $250 per credit hour for undergraduate courses
- Additional discount for veterans who serve in a civilian capacity as a First Responder (less than $565 per course)*
- 8-week courses, 8 different start dates each year, and no set login times (may exclude certain courses such as practicums, internships, or field experiences)
- Potential college credit for military training
*Not applicable to certificates.
These rates are reflective of academic year 2026-2027. Tuition rates may change annually. For the most current information, please visit our LU Tuition Cost page.
Frequently Asked Questions About Creative Advertising Degrees
What is creative advertising?
Creative advertising brings together strategy, storytelling, and visual communication to develop messages that capture attention and connect with an audience. In addition to focusing on how an advertisement looks, creative advertising considers what a brand wants to communicate, who it wants to reach, and how that message can be presented in a memorable way.
As a creative advertising student, you can study areas such as consumer behavior, advertising research, persuasive storytelling, typography, graphic design, and digital promotion. This combination can help you understand how an idea moves from initial concept to a coordinated advertising campaign.
What does a creative do in advertising?
Creative professionals help shape how advertising ideas are communicated to an audience. Depending on the role, their work may involve developing campaign concepts, writing copy, creating visual elements, establishing a brand identity, or adapting creative content for digital and social platforms. They may also collaborate with strategists, researchers, designers, account teams, and other advertising professionals.
What degree is best for advertising?
Choosing the right advertising degree can depend on which part of the field interests you most. Some programs place greater emphasis on marketing, business, communication, or data, while others offer more opportunities to study creative development and design.
If you’re interested in both advertising strategy and visual communication, a degree with a creative specialization may be right for you! Liberty’s BS in Advertising – Creative combines core advertising topics such as consumer behavior and campaign development with studies in typography, graphic design, vector graphics, and digital promotion. You can also develop a portfolio that draws from concepts studied throughout the program.
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