Bachelor’s in Advertising Degree Online Create Messages That Connect and Campaigns That Stand Out

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Degree Options

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100% online, 8-week courses

Some programs have courses that follow a full-semester schedule or are offered in specific terms only.

Transfer in up to 75% of the degree total

Next Start Dates: September 21, 2026 | October 26, 2026 | January 18, 2027


Advertising is about more than getting attention. It’s about understanding an audience, shaping a message, and choosing the right way to deliver it. With Liberty University’s Bachelor of Science (BS) in Advertising, you can explore the creative and strategic sides of advertising while learning how thoughtful communication can support brands, organizations, and their audiences.

Throughout this advertising bachelor’s degree, you can examine how research, consumer behavior, persuasive communication, and media strategy contribute to effective advertising. You can also build skills in areas such as campaign planning, digital communication, storytelling, and visual media. As you develop your understanding of the advertising process, you can learn to approach communication challenges with creativity, purpose, and a data-driven perspective.

Our bachelor’s in advertising online degree will give you opportunities to put what you learn into practice as you develop projects and build a portfolio of your work. Whether you are interested in agency work, brand communication, digital media, or another area of advertising, you can build a broad foundation that allows you to explore a variety of paths within the field. At Liberty, you can pursue your goals while considering how integrity can shape the way you communicate with and serve others.


What is advertising?

Advertising is the practice of creating and sharing messages that promote a product, service, organization, or idea to a specific audience. It combines creativity and strategy to capture attention, communicate value, influence how people think or act, and connect organizations with consumers through channels such as websites, social media, television, print, and other forms of media.


Our online bachelor’s in advertising explores how research, creativity, and strategy come together to shape effective campaigns. You’ll study consumer behavior and advertising principles, helping you learn how to understand audiences and the decisions that influence advertising messages. As you dive into advertising research, planning, campaign development, and persuasive storytelling, you can explore how an idea takes shape and develops into a strategic message or campaign.

You’ll also examine how advertising works across different channels and fits within a broader communication strategy. Topics of study include digital, social, and mobile communication strategies; public relations and promotional tactics; graphic and media design; and ethics and social responsibility in advertising. Together, these areas can give you a well-rounded view of the many considerations involved in reaching and engaging audiences.

Beyond the core curriculum, your specialization will give you room to shape your online degree in advertising around the area of study that interests you most. By choosing from specialization options such as management and creative advertising, you can broaden your knowledge while finding your niche within the field. You’ll also bring your studies together through the development of a portfolio, creating a collection of work that reflects the skills and knowledge you’ve gained. As you refine your portfolio, you can showcase your creativity, strategic thinking, and unique approach to advertising.


Niche Best Colleges

Backed by a brick-and-mortar campus ranked as Niche.com’s #2 Best College Campus in America for 2026

What Sets Us Apart?

  • Private Nonprofit University
  • 600+ Online Degrees
  • No Standardized Testing for Admission
  • Transfer in up to 75% of an Undergrad Degree
  • Transfer in up to 50% of a Grad/Doctoral Degree

  • Account manager
  • Art director
  • Brand manager
  • Content marketing manager
  • Copywriter
  • Creative director
  • Digital marketing specialist
  • Market research analyst
  • Marketing manager
  • Media planner
  • Public relations specialist
  • Sales representative
  • Social media manager
  • User experience (UX) designer

Tailor your advertising degree to reflect your interests and professional goals. By choosing a specialization, you can explore a focused area of the field while continuing to build a broad foundation in advertising principles, communication, and strategy.


Top 1% For Online Programs

Not sure what to choose?

Speak to one of our admissions specialists to help you choose the program that best fits your needs.


At Liberty University, a private Christian education is less expensive than you think. Many of our online tuition rates rank in the top 35% for affordability for 2026 when compared to our leading online competitors.

To continue our mission of providing affordable education, electronic textbooks are provided for all undergraduate courses at no additional cost to you. As a full-time student, this could save you an estimated $800-2,000 per year on textbooks!

Undergraduate Full Time $410/Credit
Undergraduate Part Time $475/Credit
Military Undergraduate $250/Credit

These rates are reflective of academic year 2026-2027. Tuition rates may change annually. For the most current information, please visit our LU Tuition Cost page.



Military

Liberty University is dedicated to providing world-class educational experiences to military students across the globe.

Who May Qualify?

  • Active Duty
  • Reserve/National Guard
  • Veterans/Retirees
  • Spouses of Service Members and Veterans/Retirees
  • Current Department of Defense Employees

Available Benefits:

  • Tuition discounts – $250 per credit hour for undergraduate courses
  • Additional discount for veterans who serve in a civilian capacity as a First Responder (less than $565 per course)*
  • 8-week courses, 8 different start dates each year, and no set login times (may exclude certain courses such as practicums, internships, or field experiences)
  • Potential college credit for military training

*Not applicable to certificates.

These rates are reflective of academic year 2026-2027. Tuition rates may change annually. For the most current information, please visit our LU Tuition Cost page.