Digital Promotion Technologies and Application – STCO 289

CG • Section 8WK • 11/08/2019 to 04/16/2020 • Modified 02/01/2024

Course Description

Learn and work with the software & hardware tools used in the creation of promotional audio and video. Students will be introduced to best practices in the creation of digital messages, and how to deploy these messages though channels used by professionals in the field.

For information regarding prerequisites for this course, please refer to the Academic Course Catalog.


The purpose of this class is to introduce students to current software tools used by media professionals in the field. Along with this, industry standard best practices will be taught and then applied through the creation of pieces that mirror the work being done in the field.

Course Assignment

Textbook readings and lecture presentations

Course Requirements Checklist

After reading the Course Syllabus and Student Expectations, the student will complete the related checklist found in the Course Overview.

Discussion (5)

Discussions are collaborative learning experiences. Therefore, the student is required to provide a thread in response to the provided prompt for each discussion. Each thread must be at least 300 words and demonstrate course-related knowledge. In addition to the thread, the student is required to reply to 2 other classmates’ threads. Each reply must be at least 150 words. Threads and replies must be in current APA format.

*The first discussion should be a video that the student shoots and posts to YouTube. Using the Mashups insert the YouTube link for the video.

**The last discussion is a peer critique of the final project.

Chapter Assignments (3)

The student will be assigned various video projects with an increasing level of complexity, in order to develop and illustrate technical and aesthetic decision-making skills. Completed projects must be uploaded to YouTube and the link submitted in Canvas for credit.

Video Projects (2)

The student will produce several video projects. The student must utilize Adobe Creative Cloud to produce short-form videos.

Video Blog Project Assignments (2)

The student will produce a Video Blog Project consisting of a First and Final Cut. This production is something that could be handed in to a potential employer which will showcase the level of expertise the student has acquired in video production.

Quiz: Mid-Term

The Quiz: Mid-term will cover the Learn material for the first half of the course. The Quiz will be open-book/open-notes, contain 5 essay questions, and will have a 2-hour time limit.