DBA Online Program – Strategic Media & Digital Content Empowering Future Leaders in Strategic Media and Digital Innovation
Lead Digital Marketing Efforts with a DBA Online Program in Strategic Media and Digital Content
The 21st century has borne witness to the emergence of revolutionary marketing strategies as companies invest millions into learning more about their target audience. Email marketing, search engine optimization, paid advertising, social media marketing, and extensive market research have driven this revolution, and companies are seeing results. At Liberty, we recognize the importance of this shift to online marketing — not only because it affects us, but because it also affects you.
Whether you own your own business or work for a large company, you’re probably somewhat familiar with digital channels. You may know the basics of paid ads, and you understand how they and other marketing tactics can translate into revenue. You may also understand that you need to learn more about digital marketing if you hope to contribute to your organization’s online presence.
Conferring Liberty University’s 100% online Doctor of Business Administration (DBA) in Strategic Media and Digital Content degree can help prepare you to lead in the highest levels of the corporate digital marketing arena. Our DBA in media and digital content can strengthen your strategic communication and leadership skills. This degree can also help equip you with advanced decision-making skills and an ability to craft marketing campaigns that utilize the latest cutting-edge technology.
This DBA online program is designed for the working professional. At Liberty, we realize you have important non-academic obligations, like your family, community, church, and job. You can’t put your life on hold to attend courses on a brick-and-mortar campus, which is why we bring higher education directly to you.
Backed by a brick-and-mortar campus ranked as Niche.com’s #2 Best College Campus in America for 2026
What Sets Us Apart?
- Private Nonprofit University
- 600+ Online Degrees
- No Standardized Testing for Admission
- Transfer in up to 75% of an Undergrad Degree
- Transfer in up to 50% of a Grad/Doctoral Degree
Why Choose Liberty’s DBA in Digital Marketing Online Program?
As one of the largest nonprofit universities in the nation, we have the resources and experience you need to master digital marketing best practices and enhance your career. Our DBA in Strategic Media and Digital Content online seeks to develop business marketing managers who have the skills and ability to lead their corporation’s digital marketing plan with authority and proficiency. Our professors have real-world experience in business and digital marketing, allowing them to teach you practical skills you can apply directly to your career.
Because we believe in supporting you as a student and as a professional, we have tailored our doctoral degree in business administration and strategic media and digital content to provide you with maximum flexibility. Our 100% online classes allow you to stay active in your job, family, and community.
The time has never been better to pursue a doctoral degree program, and at Liberty, we make earning your DBA as simple and affordable as possible. Partner with us, gain advanced knowledge of digital marketing and business, and take your career to new heights.
What Will You Study in Liberty’s Online DBA Program in Strategic Media and Digital Content?
Liberty University’s DBA in Strategic Media and Digital Content examines established and emerging media technologies used by various organizations in communicating specific messages to diverse audiences. By partnering with Liberty for your online DBA program in digital marketing, you can gain the skills you need to lead digitally driven organizations to extraordinary growth in for-profit and nonprofit sectors.
All of the courses within our DBA program online are created with the input of and taught by experienced professors who present the material from a biblical worldview. Throughout our DBA in Strategic Media and Digital Content, you will be taught advanced concepts in strategic allocation of financial resources, organizational structure, supply chain management, human resource development, and strategic thinking.
In addition to these concepts, you can learn about the media and communication technologies needed to construct successful digital marketing plans. The strategic media and digital content specialization features 4 courses tailored to digital marketing enthusiasts. The topics covered in the digital marketing specialization include media technologies and communication strategies, strategic media analysis, best practices for transforming the digital organization, and how to use emerging trends in strategic communication.
In our online DBA in Strategic Media and Digital Content degree, you can study:
- Allocating your organization’s financial resources efficiently
- Apply the latest cutting-edge strategies for digital marketing
- Digital and interactive tools for achieving consumer relationships and spreading ideas
- Strategic supply chain management to employ your company’s resources
- Research and analyze data to make the most effective business decisions
- Utilize organizational and executive coaching to develop the leaders in your organization
Our professors are experienced strategic communication and business professionals who are ready to impart the life and business lessons they have learned from years in the field. They can help you develop analytical and decision-making skills as you prepare to formulate, implement, and oversee strategic digital marketing programs for products entering the market.
Potential Career Opportunities
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Speak to one of our admissions specialists to help you choose the program that best fits your needs.
Tuition & Aid
At Liberty University, a private Christian education is less expensive than you think. Over the last 10 years, Liberty University’s Online Program has only raised its standard tuition costs by less than 5% – and most of our online tuition rates rank in the top 35% for affordability for 2025 when compared to our leading online competitors.
| Doctoral Full Time | $610/Credit |
|---|---|
| Doctoral Part Time | $675/Credit |
Eligible current and former military service members and their spouses may qualify for a special rate of $375/credit hour (learn more).
These rates are reflective of academic year 2025-2026. Tuition rates may change annually. For the most current information, please visit our LU Tuition Cost page.
Financial Aid & Scholarships
Admission Information for Our DBA in Strategic Media and Digital Content
Admission Requirements
Preliminary Acceptance
Transcript Policies
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Ready to Apply?
Submit your application online or over the phone.
Military
Liberty University is dedicated to providing world-class educational experiences to military students across the globe.
Who May Qualify?
- Active Duty
- Reserve/National Guard
- Veterans/Retirees
- Spouses of Service Members and Veterans/Retirees
Military Tuition Discount
We want to help you find the doctoral degree you want – at a price you’ve earned. As a thank-you for your military service, Liberty University offers eligible current and former service members like you or your spouse multiple pathways to earn a doctoral degree for only $375/credit hour. Find out how you can take advantage of this unique opportunity as you work toward your goal of reaching the pinnacle of your profession – for less.
These rates are reflective of academic year 2025-2026. Tuition rates may change annually. For the most current information, please visit our LU Tuition Cost page.
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- Overview
- What Sets Us Apart?
- Why Choose Liberty?
- What Will You Study?
- Tuition & Aid
- Admission Information
- Military
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