B.S. in Sport Mgmt – Sport Communication and P.R. Sports + Communication: Winning Combination


Credit Hours

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100% online,* 8-week courses

Transfer in up to 75% of the degree total

Do you have a love for sports? Do you feel a calling in your life to impact the world, specifically in the sport management industry? Do you want a career in this industry but are not sure how to get there? If you answered yes to any one of these questions, our 100% online Bachelor of Science in Sport Management – Sport Communication and Public Relations is for you.

As a massive, worldwide enterprise, the sport management industry is built on messaging. From press conferences to press releases, social media to sports media outlets, and television to newspapers, sports are a part of nearly everyone’s media experience. Why observe this experience from the sidelines when you could be in the game itself? The sports world needs communication professionals – and with this degree, you can become one.

As a sport communication major, you can learn knowledge and skills needed to be a leader in the sport management industry. Upon completion of our bachelor’s in sport management degree, you can be prepared for a career in public relations, facility and event management, college athletics, or professional sports. This degree can help you become an ideal job candidate who is highly-skilled in a number of high-demand career fields.

As a Christian university, we have a heart for service. Let us serve you by teaching you to lead with integrity, excellence, and grace. Together, we can unlock your full sport management potential.

*Some exclusions apply. Please refer to our exclusions page for more information.

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Ranked in the Top 10% of Niche.com’s Best Online Schools in America

What Sets Us Apart?

  • Private Nonprofit University
  • 600+ Online Degrees
  • No Standardized Testing for Admission
  • Transfer in up to 75% of an Undergrad Degree
  • Transfer in up to 50% of a Grad/Doctoral Degree

As a pioneer in online education, Liberty University has a demonstrated history of academic excellence and educational innovation. You can rest assured that we have designed this degree with your success in mind. While our online sports communications degree is designed to be completed in 3.5 years, you are able to complete your degree at your own pace.

You can choose to complete your degree in as few as 2.5 or longer than the traditional 4 years. Whatever your schedule may be, our courses can match it. Our courses are taught by dedicated professors who have professional experience in sports administration and sport communication. Our professors want you to succeed because your success is our success.

Our sport management bachelor’s degree in sports public relations and communication can help you hone your communication skills while allowing you to combine your love of marketing communications and sport. Past graduates have interned with organizations like Adidas (Headquarters in Germany), the Washington Commanders, DC United, and Push the Rock.

Throughout your online bachelor’s degree in sport communication and public relations, you can learn sports marketing and media strategies – including how to best utilize social media platforms. You can also study the latest sports media trends and be prepared to connect with the public through a number of developing platforms.

At Liberty University, we aren’t just here to teach you sports management. We’re here to expose you to sports management through hands-on experience. Your 400-hour internship and 70-hour practicum can give you the opportunity to gain practical public relations experience in the sports world. Your internship and practicum are required to equip you with the tools needed to make an impact in sports journalism, sport management, and sports P.R.

You will also have the opportunity to apply your learning to real-world situations in a fully online setting. You can complete a number of assignments that emulate real-world sports communication jobs, such as creating a promotional schedule for a minor league baseball team, developing a mock College GameDay segment, and applying theory to the most recent trends in the sports industry.

Degree Completion Plan (PDF)

Top 1% For Online Programs

Not sure what to choose?

Speak to one of our admissions specialists to help you choose the program that best fits your needs.

Your success is our success, which is why we are committed to providing quality academics at an affordable tuition rate. While other colleges are increasing their tuition, we have frozen tuition rates for the majority of our undergraduate, graduate, and doctoral programs for the past 9 years – and counting.

To continue our mission of providing affordable education, electronic textbooks are provided for all undergraduate courses at no cost to you. As a full-time student, this could save you an estimated $800-2,000 per year on textbooks!

Undergraduate Full Time $390/Credit
Undergraduate Part Time $455/Credit
Military Undergraduate $250/Credit

All Tuition & Fees

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Liberty University is dedicated to providing world-class educational experiences to military students across the globe.

Who May Qualify?

  • Active Duty
  • Reserve/National Guard
  • Veterans/Retirees
  • Spouses of Service Members and Veterans/Retirees
  • Current Department of Defense Employees

Available Benefits:

  • Tuition discounts – $250 per credit hour for undergraduate courses
  • Additional discount for veterans who service in a civilian capacity as a First Responder (less than $565 per course)*
  • 8-week courses, 8 different start dates each year, and no set login times (may exclude certain courses such as practicums, internships, or field experiences)
  • Potential college credit for military training

*Not applicable to certificates.