The study of the system of activities that constitutes marketing with emphasis on the principles, policies and strategies utilized to identify and satisfy the needs and wants of consumers. The universal application of marketing in all forms of organizations is stressed.
For information regarding prerequisites for this course, please refer to the Academic Course Catalog.
Today, managers in all departments of all organizations, whether they are for-profit or non-profit, must understand the importance of focusing on the customers or constituents being served and on serving them well. This course introduces the student to the major aspects of the marketing process and environment with the emphasis on providing a practical understanding of how they work and how they can be managed to optimize the organization's goals.
Measurable Learning Outcomes
Upon successful completion of this course, the student will be able to:
- Distinguish the marketing concept as it applies to creating satisfied customers.
- Correlate the marketing environmental forces with marketing strategies that can affect an organization’s long-term survivability and success.
- Explain the four concepts in marketing (product, price, place, and promotion) as they relate to an organization’s marketing strategy.
- Integrate Christian Worldview within the field of marketing.
After reading the Course Syllabus and Student Expectations, the student will then complete the related checklist found in Module/Week 1.
Discussion boards are collaborative learning experiences. Therefore, the student will participate in 4 Discussion Board Forums. Each forum will consist of a (report) thread, posted by the student addressing the instructor’s assignment prompt using at least 350 words (not including the required references to support the student’s position). The student will also reply to 2 other students’ threads within the Discussion Board Forum. Each reply must be at least 250 words.
The instructor will divide the class into groups that will work together to develop a specific marketing plan for a new product concept. The product must be new, not something that has been previously researched or used prior to this course. Each group will choose a Fortune 500 company. After obtaining the instructor’s approval of a concept product (or service), the group will collaboratively prepare a marketing plan for the introduction of the new product. Any deviations must be brought to the instructor’s attention prior to beginning work on the first module/week, no exceptions.
Note: Each student is required to participate and materially contribute content to each CMP draft in order to receive any point credit for the respective draft.
Each quiz will cover the Reading & Study material for the assigned modules/weeks. Each quiz will be open-book/open-notes, contain 30 multiple-choice and true/false questions, and have a 45-minute time limit.