BUSI 330 Principles of Marketing

Today, managers in all departments of all organizations, whether they are for-profit or non-profit, must understand the importance of focusing on the customers or constituents being served and on serving them well. This course introduces the student to the major aspects of the marketing process and environment with an emphasis on providing a practical understanding of how they work and how they can be managed to optimize the organization’s goals. 

Textbook readings and lecture presentations

No details available.

Course Requirements Checklist

After reading the Course Syllabus and Student Expectations, the student will complete the related checklist found in the Course Overview. 

Discussions (4)  

Discussions are collaborative learning experiences. Therefore, the student will participate in four Discussions. Each Discussion will consist of a Discussion Thread posted by the student addressing the assignment prompt using at least 350 words (not including the required references to support the student’s position) and include at least 2 scholarly citations. The Spiritual Integration component of the Discussion Thread must be at least 50 words. The student will also reply to two other students’ Discussion Threads. Each Reply must be at least 250 words and include at least 1 scholarly citation. The student must use current APA formatting for citations. Acceptable sources include textbooks, the Bible, and scholarly internet sources published within the last five years.

Marketing Plan Assignments (4)

The student will develop an introduction plan and marketing strategy for a new product (or service) from a Fortune 500 company of their choosing. The product concept must be new, not available on the market today, and not an incidental change to an existing product. The student will prepare a marketing plan to introduce the new product. The primary focus of the marketing plan topics for each of the four drafts is the company, existing products, market position, and the new-product idea represents an addition to the chosen company’s existing product lineup. While no minimum word count is required, comprehensive college-level writing in APA style is expected for this project. Any deviations from the assignment instructions must be brought to the instructor’s attention before beginning work on the initial module: week with no exceptions.

The following assignments are part of the Marketing Plan Assignment: 

Marketing Plan: Company Analysis Assignment

Marketing Plan: Situation Analysis Assignment

Marketing Plan: Marketing Strategies Analysis Assignment

Marketing Plan: Final Plan Assignment

Quizzes(8)

Each quiz will cover the Learn material for the assigned module: week. Each quiz will be open-book/open-notes, contain 30 multiple-choice and true/false questions, and have a 45-minute time limit. Each quiz will be administered in McGraw Hill Connect.